Broadcom - http://www.broadcom.com (Brocade Storage Networking (BSN) division) * Managed marketing across 15+ countries in the region with the annual marketing budget ~ 500K USD * Delivered pipeline of 30% to the region pipeline. * Drove door opening initiatives to extend customer set * Led the biggest Brocade Storage Networking marketing projects in the region: Moscow SAN Club (250+ participants), Budapest Storage Automation event (50 Executives Customers), Brocade in Gitex - https://www.gitex.com/ , IDC business breakfasts, product launches, and regional BSN roadshows. * Personally contributed in the strength of the relationships with key OEM partners in RCIS and EE: DELLEMC, IBM.

Built Marketing function in the region from the ground: strategy, plan, PR, KPIs, reporting, team, agencies * Created marketing and channel strategy with quarterly go-to-market plan to support business priorities and objectives, pipeline targets. * Managed execution of the marketing plan in the region with the annual budget of ~ 300K USD * Grew and nurtured Brocade Ethernet channel both distributors and resellers. (+1 new distributor; +5 loyal resellers from 10 biggest IT companies in the region; +25 new resellers) * Set Brocade Ethernet products as preferable choice in RCIS projects vs leaders: Cisco, Extreme, Juniper * Launched and promoted Brocade microsite with one the leading Russian digital media for lead generation and awareness (yearly 10% of the projects came from the microsite) * Supported new OEM contract (Technoprom) deployment in RCIS.

Enterprise Marketing Manager RCIS (May’14 – May’15); Channel Marketing Manager (May’13 – May’14) • Created enterprise marketing and channel strategy with quarterly go-to-market plan to support business priorities and objectives, pipeline targets for Dell Hardware, Software and Service • Established strong interlock with Sales, C-level management through marketing planning and execution cycles • Managed marketing plan execution across the region with the annual budget ~800 K USD • Delivered quarterly ~20% in the pipeline target 50M+ USD • Managed Intel, Microsoft and other vendors funds within Dell marketing plan • Performed end-to-end management of Channel Partners programs: Distributor Marketing Development Fund (MDF), Business Development Fund (BDF), Dell Partner Program, Partner Lead Management Program, Partner Education and Certification Program, sell out programs and initiatives. • Built Dell loyal partner community in RCIS (from 2-5 key partners to 30+) • Led agency tender for RCIS.

• Led and Managed Channel Marketing and Channel Communication strategy and marketing plan with full P&L responsibilities with the annual budget ~2M USD • Performed end-to-end management and region deployment of Channel Partners programs: Distributor Marketing Development Fund (MDF), System Integrators Business Development Fund (BDF), IBM Partner Program, Partner Pipeline Management Program, Partner Education and Certification Programs, sell out programs and initiatives. • Contributed quarterly 30%+ in organization pipeline target through Co-marketing (joint marketing campaigns) with partners. • Developed and presented quarterly channel marketing plan on CEE Marketing Board as a part of holistic integrated marketing plan of CEE IBM organization • Presented Channel Marketing Function in internal audits and Compliance Board • Designed new partner programs and processes with C-level Executives and other Marketing Functions from Hardware, Software and Consulting divisions. • Executed agency tender for SMB marketing simplification in the region in the frame of Marketing Transformation project. • Made Channel Marketing Function transparent and clear within the CEE IBM organization with weekly reporting to all business divisions and C-level executives • Team management.

• Managed Channel Marketing in Russia and CIS • Executed Channel Marketing plan: Communication, Demand Generation, Partner Education, Partner Program • Integrated Distributor BDF and Partner MDF, technical education activities in whole channel development plan with the fixed focus on the key business areas: geo expansion, RunRate advertising, channel enablement • Drove operation excellence and supported internal audits from channel marketing.

Managed key Channel programs across the region: Education program, Partner program, Partner Rewards Program and etc.

• Managed Channel Marketing in Russia and CIS. • Executed Channel Marketing plan: Communication, Demand Generation, Partner Education, and Partner Program.

• Analyzed IT tenders in Russia • Managed and coordinated tender offer preparation process • Set internal communication on tenders, company qualification and references and tender statistics. • CROC tender team management.

Type of company: Building engineering, Electrical projects. Position: Engineer, System Analyst since Aug’01 Key projects: AutoCAD deployment project, Lotus based document management system project management