1. Marketing department management with fulfilment of annual KPIs. 2. Sales management and fundraising for company's projects. 3. Project management of Novikov Group international openings: - PR and SMM: London, Dubai, Bodrum, Istanbul, Miami, Doha, Porto Cervo, Jeddah, Ibiza; - POS materials; - events organization. 3. Ready-to-go food projects: naming, branding, POS, marketing, PR. 4. Сommercial partnerships for Russian market: marketing 360 of brand integration into different media products online and offline; 5. E-com project management for Russia: delivery aggregators partnerships, site development for delivery from 120+ restaurants.

Marketing strategy and management of retail e-commerce as well as control of all incomes and expenses of business activities: sponsorship integration, special projects, events, marketing audit, TV, digital sales. Projects management. Responsibilities: - launch of Dixy Retail e-commerce (3d food retailer in Russia) just for 3 weeks during pandemic, successful expansion of other retail businesses in a group: Victoria and Megamart retails; - managing all marketing activities for e-commerce of Dixy Group (Dixy, Victoria, Megamart) including partnering with producers on different promo and cross-promo activations online; - sales management of all advertising formats according to annual KPIs with monthly check ups: Media group services, Dixy TV, WFC TV; - client’s media planning (purchasing indoor, outdoor, TV, digital, print), branding, design and creative work and other; - partnering with executive-level stakeholders of the Mercury Group of Companies: DIXY, Victoria, Bristol, Krasnoe I Beloe, Megamart retails, Megapolis logistics (Philip Morris International, JTI and others) on marketing campaigns for Dixy Group; - new commercial products launch according to market needs and consequent marketing promotion: DIXY Digital TV, Dostavka.dixy.ru, Mercury Business Club; - market analysis: TV, print, digital, video production, cross-promo, event management; - active participation in content production with editorial team for one of the media products – World Fashion Channel, wfc.tv; - team management of 8 people.

Management of all advertising processes in the Moscow Metro, building up and maintaining collaborative relationships with contractors as well as colleagues within the Department of transportation and development of road transport infrastructure of Moscow and the Government of Moscow. Responsibilities: - strategy development of a new advertising system of direct sales: digital (display, video content, programmatic sales, special projects with AR etc.), indoor inventor (incl. promo events); - business development of new digital advertising opportunities to gain revenues; - education and maintenance of business relations with current contractors on C-level – large resellers of digital and indoor advertising and their agencies; - project management - augmented reality, ambient advertising, tunnel media screens and others; - tender documents preparation.

Provide full advertising sales process both of print and digital to TOP-30 advertisers Responsibilities: - managing advertising team; - maintaining business relationships with TOP-30, contract conditions negotiation and final closing of annual deals; - business development of digital segment: iPad, mobile apps, site. New digital products fund rising; - marketing research: media statistics, brands strategies and taking active part in Vogue events organization; - business trips to international exhibitions: Basel World (Switzerland), MICAM (Milan), Bread & Butter (Spain) - close collaboration with colleagues from Design (image management), Accounts and Law departments. Achievements: - increased print sales of key market players by 10% and digital sales by 30% in comparison with previous year; - launched new App for iPhone and iPad in February 2014: Vogue Collections; successful re-launch of site vogue.ru in

Coverage of the whole Fashion, Jewellery & Watches segments, building up and maintaining collaborative relationships with clients Responsibilities: attracting new advertisers and maintaining business relationships with current ones; price negotiation, final signing of contracts and consequent management of all necessary documentation; attending multiple press events with colleagues from other glossy and business media; Achievements: attracted new clients and consequently increased market share by 3% and annual sales by 10%; increased sales in promo-products and successfully launched regional print product in Ekaterinburg.

SMB sector, provide full advertising sales process in print of SMB advertisers Responsibilities: developing business of small advertisers to achieve market share of segments: Fashion, Jewellery&Watches, Accessories, Kids, Sport and Fur Fashion; finding business solutions to fit their budgets and maintaining relationships for the sake of future deals; close collaboration with Brand managers in events organization. Achievements: attracted new clients from SMB the first year and consequently increased sales by 20%; organized main Vogue events: Moscow Film Festival and Christmas Charity Dinner and provided high attendance; developed internal system of clients tracking, eliminating loss of essential clients information

Fast track promotion from Lead Development Representative (supporting hot line) to Systems Seller Representative (leading the full cycle of business partners' management) Responsibilities: organization of marketing events to consult BPs regarding key aspects of selling IBM products; cooperation with BPs effectively, for delivering the superior client experience; ensure cooperation with the BPs for targeted efforts (campaigns) - mutual events to launch and support sales of certain products; Achievements: improved BPs satisfaction by increasing BPs sales by 12%; established new web BPs sales and marketing Channel; attracted new BPs and supported them by solving issues, providing with necessary promo material, information about marketing campaigns, programs etc.

Assisted a Business Analyst throughout Information System business model development.