My approach: /1\ To ensure commercial growth and integrity of the customer path I put a strong focus on the omnichannel approach in close cooperation with the sales team. /2\ I developed a special training programme for quick integration of new members of marketing team that includes both marketing (branding, mediaplanning, targeting, design etc) and soft skills (what it means to be a manager, how to develop effective relatin with colleagues - the right approach) /3\ Focus on the innovation. Agility and change management are my key talents to stay on top of the trend and drive leadership of the market. My scope: 1/ Online marketing strategy development and implementation: all digital media (Display, SMM, SEO, SEA, partnerships etc), creatives, website, web-chats, chat-bot, lead generation etc. 2/ CRM management: loyalty programmes, emails, SMS, bonus system activations, database growth 3/ Partnerships management (Atout France, Tinkoff and Raiffeisen, Novikov Group etc) 4/ Strategic and tactical planning (from tactic activations to annual strategies) 5/ Team management (3-4 people): recruitment, training, evaluation 6/ Budget planning and execution 7/ Full support for head office and other departments Achievements: > Online sales share from 5% to 30% in 6 years > I built digital marketing in Club Med Russian from the scratch: aquisition, branding, content - everything > Initiated and launched 5 partnerships with premium brands during the last 3 year > Built a system of constant training for my team My favourite projects (initiated and managed by myself): > Irena Ponaroshku in Club Med http://clubmed.elle.ru/5/ > Ski Advisor in partnership with Atout France https://ski-advisor.ru/ > Bloggers on Maldives https://maldives.clubmed.ru/ > Club Med Palmiye (Turkey) activation on Aviasales https://clubmed.aviasales.ru/

As a part of Visa marketing team I am responsible for: - Digital/social strategy development & implementation - Annual/monthly KPIs setting and performance analysis - Digital support for integrated marketing campaigns (like visatravelhappy.ru) - Social media management - Media planning supervision - Media and social agencies management - Visa-owned channels management (corporate website, special projects websites, mobile app and others) - Close cooperation with Hub, headquarters and local team

For Uralkali I managed all digital communications including corporate website, social media and special digital projects. I mainstreamed digital publishing process and found balance between contractors support and in-house collaborative work with other departments.  Working with top UK and Russian agencies specializing on digital corporate communications, I gained a sophisticated understanding of B2B digital marketing. I deepened my expertise both in technical and analytic areas and supported digital campaigns and projects on all stages of their life cycle: goal setting, research, concept, budgeting, contractors tenders, in-house data collecting and approvals, design, production, SEO, quality check, testing.  In my work I focused on alignment of the business and communicational goals and used a system of KPIs that helped me to track success of Uralkali digital activities. I did regular benchmarking against peers and overviews of best practices and award winners. As a software enthusiast I untilized most modern soft for managing and analysing digital content success. Projects: Uralkali mobile app 2013 Managing the whole process of the development of the Uralkali mobile app for investors and customers Uralkali corporate web-site September 2012 – October 2014 Acting as chief editor, copywriter, and new tools&sections development manager Social Media: Group for Uralkali employees June 2013 – October 2014 Acting as chief editor including but surely not limited to content strategy, support of collaboration with other departments and information support for followers Social media: Uralkali feeds for media and analysts September 2012 – October 2014 Acting as chief editor for Facebook and Twitter pages including but not limited to copy writing, visuals preparing & management and supervising of content strategy implementation Interactive potash encyclopedia November 2012 Web-site structure and copywriting Online Integrated Report 2013 February 2014 – May 2014 Overall project management and quality control. I divided the project between two teams and managed to combine design skills of the first one with tech expertise of the other. Website got Silver award in Chemicals from LARC (USA) and also entered IR-Society short list

Main point of contact for all business issues related to one of the key world video games publishers. Managed all kinds of works regarding products` launch in Russia and CIS and execute supervision of entire project lifecycles: - purchasing (purchasing plans and ordering, annual financial reports, price setting, document management, stock supervision.) - marketing (budget planning and reports, initiation and overseeing of all events, POSes, ad & PR) - retail (Info materials for main retail partners (MVIDEO, Eldorado, Auchan, 1C-Interes, ozon.ru, White Wind (Цифровой) and others) and presentations) Highlights: - Deep insight in the whole process of import and launching new products on Russian market and their support during whole life cycle: buying, promotion, sales. - Comprehensive knowledge of publishing production cycle. - Russian and foreign exhibitions.

Leading and coordinating all processes of packages localization: translations, layout, approvals with licensors, re-branding, color proofs check. Highlight: no re-prints because of mistakes in 3 years

Preparing of the weekly media monitorings for CEO, sales, and the marketing functions directors.