Core competence and achievements: Managed total Beer category in Luding wine and spirits portfolio: - Portfolio choice (insisted on European canned beer instead of Caucasus bottles); - Pricing model tuned to competition level (still gross margin fits company standards); - 2 motivation programs for inner salesforce launched with positive KPIs and ROI (for on-trade and traditional trade); - Beer category promotion within Luding stuff: 5 training sessions and 2 visits to region offices organized. - As a result beer sales 2019 YTD increased +50% vs 2018.

Managing CRM-marketing, owned digital assets and creative production. Managing team of a direct report for media&digital marketing and 3 agencies’ implants (direct marketing, digital production). Achievements - CRM marketing launch at Efes RUS from the scratch. Marketing Personal Data handling principles spread to the whole organization. - Digital marketing platform (CMS) launch and its optimization. It let decrease production time from 8 to 5 weeks (for NCP). - Brand Communication strategies development for “dark market” and its implementation. - WEB and CRM Analytics combined to Customer single view that led to 25% digital media spend efficiency increase. - 4 new campaigns launched with fresh creative agencies with positive feedback to the tender process. - Creative tenders negotiations led to 40% savings for 2017 and 20% YTD.

Managed Barrel of Experience campaign http://www.bochka-club.com: Due to regular active immersions with site active users, I got deep knowledge of target audience. Its implementation brought double increase of unique visitors (up to 150 000) with higher retention (from 3 to 4 months) and average time on site (up to 11 min), significant cost-reduction (due to more relevant prizes line-up).

Established process of Region sales directors targets negotiation and approval. Forecast accuracy increased from 87% up to 94% (Month/Brand/Country).

Supply and Demand planner for Laundry (plant) and Deodorants Category (HQ) Managed several inbound sourcing plants changes optimizing logistics cost. Led alcohol-containing products relaunch from logistics side with zero losses in availability and no frozen capital.