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Female
Moscow, metro station Voykovskaya, willing to relocate, prepared for business trips
Marketing and advertising manager
200 000 ₽ in hand
Specializations:
- Marketing and advertising department manager
Employment type: full time
Work experience 20 years 5 months
May 2019 — currently
7 years 1 month
LLC «INGKA Centres Rus Management»
Moscow, www.ikeascr.comwww.mega.ru
Retail... Show more
Marketing manager
• Development and implementation of the marketing strategy (ATL, DIGITAL, BTL, PR)
• Team management, monitoring the effectiveness of projects and processes
• Communication with advertising agencies - briefing, evaluation of bids
• Leading projects, organizing BTL events
• Interaction with partners
• Organization and control of marketing research
• Analysis of the effectiveness of implemented projects
August 2018 — January 2019
6 months
Компания Authentica
Russia, www.authentica.ru/
Media, Marketing, Advertising, PR, Design, Production... Show more
Brand manager
Developing of marketing strategies for B2C channels
Maintaining and improving the up-market brand image and the Brand goals
Developing promotional strategies
Event and trade marketing activities organization
Attracting partners, cross-promotion projects organization
Setting and control budget
Launching new products
Interfacing with sales and technical forces
Development and production of advertising and pos materials for own retail
January 2018 — June 2018
6 months
Moscow Government
Russia, ag.mos.ru/
Government Organizations... Show more
Marketing manager
Development of annual markenting plan
Organization of events
Creation of the promotion activities
Creation of advertising materials
Negotiating with other departments, agreeing on doing joint events
September 2005 — December 2017
12 years 4 months
JamilCo Group of Companies (One of the largest exlusive distributor of luxury brands - Hermes, Burberry, Ferragamo, Chaumet etc.)
Moscow, Jamilco.ru
Retail... Show more
Head of trade marketing and event department
•Development of event and promotion annual strategy for brands across key channels of distribution (own retail and dealers),
•Planning and effective management of budget,
•Elaboration of creative concept of events & promo, implementation and control (incl. cross-marketing programs)
•Analysis of promo & event effectiveness, preparation of regular reports for top-management
•Searching for new partners / suppliers / contractors for cost optimization and improvement of high quality of project execution
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category BAbout me
Dear Sirs,
Thank you for your attention to my person as a candidate for the vacancy.
I am a professional in Marketing with 15 years of experience in this area.
I have worked in Marketing on both client and agency sides staring my career in 2000 as an account manager in Worldwide famous BTL agency.
I have got deep understanding of clients’ marketing needs and multifunctional team management.
I believe my experience will allow me to contribute a lot to the success of the company in the following areas:
Proactive position of permanent search of new opportunities for company growth and development within existing budget and global goals
Implementing successful marketing strategies
Ensuring effective projects coordination
Thank you for your time and consideration and looking forward to hearing from you.
Kind regards,
Elena Smirnova
+
Higher education
1996
Higher education
Russian State University for the Humanities, Moscow
Economy, Advertising
1991
Higher education
Economy, Advertising
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
