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Female, 36 years, born on 19 February 1990
Moscow, willing to relocate, prepared for business trips
Communications Director/PR ,Business Consulting/Marketing
Specializations:
- Chief marketing officer (CMO)
- Marketing and advertising department manager
Employment type: full time, part time, project work/one-time assignment
Work experience 14 years 5 months
October 2021 — currently
4 years 7 months
Procreativ Global Communications(projects LG,Auchan Retail -Mikhailov and Partners world wide startegic agency
Communications Director
Communications Director
Main responsibilities: - Development and implementation of communication policy at the international level: Russia, Europe, etc. Communications: - development and planning of communication activities for the investment and international block - team management - External communications (3 people), - Internal communications (3 people), Foundation (5 people) - PR support for top officials of the company - PR support of the fund and portfolio companies: collecting content, organizing PR activities - preparation of analytical reports, inquiries, briefs, presentations, including for the top officials of the company - organization and PR-support of events, including foreign - work with key media outlets (Kommersant, Vedomosti, RBC, Forbes, etc.), organization of interviews, columns, articles - work with foreign media (PR Newswire) - writing and editing columns, articles, press releases, news, both in Russian and in English - participation in planning and budgeting the activities of the Public Relations Directorate. Working with social networks: - participation in the formation, updating and implementation of the content plan; - initiation of materials based on new news feeds; - coordination of posts and visual design of headings; - monitoring statistics of reach and reactions within the smm campaign; - control of interaction with partner groups; - analysis of targeting and crop results; Administrative tasks: - Carrying out government purchases to identify contractors for the implementation of projects: preparation of tender documentation with the development of requirements for procurement participants; conducting competitive negotiations; evaluation of commercial proposals; - document management: preparation and approval of contracts, accounts, acts, reporting documentation; Major achievements: - supported more than 10 RVC events in Russia and abroad - a new statute of the fund has been released and 5 programs have been implemented - implemented communication strategy "Support programs for portfolio companies", which resulted in an increase in export earnings by more than 40% - Interaction with global tier-1 media, organization of publications Strategic partnerships (leading Sbermarket contracts, etc.) - Interaction with opinion leaders, their involvement as project partners (advisors). - Establishing a constant flow of communications in our own media (Medium), social networks, media. Achievements: - developed and adopted a global PR strategy and PR plan by the end of this year - formed a PR-team (5 people) and established a constant flow of communications - provided communication support, consulting and assistance to top management in building a team and implementing new global tasks in accordance with the built strategy - organization of an external press service of the company. 4 people are subordinate. - development and protection of PR strategies, creative concepts in front of the client, work on a retailer, control of KPI implementation - Financial support and development of the project - setting tasks, coordinating team work - daily communication with the client, participation in negotiations with global colleagues (completely in English) - work with key media outlets (Kommersant, Vedomosti, RBC, Forbes, etc.), organization of interviews, columns, articles - organization and PR support of client events - PR of the top officials of the company - reputational and anti-crisis PR, conflict settlement and resolution - organization of events for the media: press tours, briefings, press conferences, informal meetings - writing and editing columns, articles, press releases, news, both in Russian and in English Major achievements: - Developed and protected both in front of the SAP PR team and in front of the business customer in the company, 8 annual communication strategies for each direction of business - Provided communication support for more than 10 of the company's own events: SAP-Forum, SAP-Value Award, SAP Innovative Days, SAP UP social start-up competition. Both in Russia and abroad (USA, Europe) - Organized communication support for the participation of company representatives in all major Russian events: SPIEF, VEF, CIPR, Sochi Forum and many others. - A constant flow of communications has been established with a regular excess of KPI - more than 600 publications about the company and its projects
March 2020 — November 2021
1 year 9 months
Art Show Center
PR Director
Marketing research (competitive environment, market segmentation, target audiences, consumer preferences, prices, etc.)
* Coordination and control of the implementation of the plan of marketing and advertising activities.
* Project management.
* Budgeting and budgeting of projects.
Media planning, project reporting.
* Development and monitoring of brand promotion, sales promotion, and customer loyalty programs
* Active work in the field of Internet marketing. Building and controlling all business processes in this area.
* Organization and control of the process of preparing advertising products in accordance with corporate identity standards.
* Coordination and control of the implementation of the plan of marketing and advertising activities.
* Project management.
* Budgeting and budgeting of projects.
Media planning, project reporting.
* Development and monitoring of brand promotion, sales promotion, and customer loyalty programs
* Active work in the field of Internet marketing. Building and controlling all business processes in this area.
* Organization and control of the process of preparing advertising products in accordance with corporate identity standards.
*Working on the company's website(creating from scratch) - managing a complex PR project: planning, organizing and controlling
processes, managing a team of performers, interacting with contractors,
increasing brand awareness, SMM;
- Entering the European market;
- cooperation with mass media, creation of informational occasions;
- brand positioning and promotion in the media; preparation of PR texts (theses,
articles, concepts), work with external content authors (journalists/ writers/
writers of infographics, digital advertising);
- development of concepts for media and expert events, screenings, conferences, their
organization (search for sites, interaction with the media, celebrities, attracting guests;
- Search for and attract sponsors to events, cooperation with various brands,
collaboration companies, holding events within the framework of cross-promo:
brand integration with partners (getting PR coverage by announcing and integrating into partner's press materials, events, screenings, exhibitions, client days, etc. joint
promotions and events;
- mediaplanirovanie;
- development of PPT presentation content;
- analysis of media and blogosphere monitoring, working with alerts.
- Market monitoring, strategic planning of brand promotion and
recognition;
-Working with the database, expanding the customer base, conducting promotions
- Development of a reward system for regular customers;
February 2019 — May 2020
1 year 4 months
Winn Limo LLC Los Angeles USA
Marketing and PR Director
Perform personal orders of the General Director of the company, maintaining Manager's calendar in the office and on business trips, control of execution of orders of the head;
-Organization of business trips for company employees (visa support, booking hotels and transport tickets, organization of the route in the business);
-Perform the duties of translator from English as in correspondence with foreign partners, purchasers , translation of technical documentation from English into Russian and from Russian into English;
-Welcome and support of partners at meetings, preparation of meetings, preparation of meeting minutes;
- Check the validity of the documents sent to the head for signature, and editing;
-Maintenance of document circulation for the office, reception and distribution of calls, constant work with MS Office and office equipment;
-Office supplies (office, water, business cards, Housewares, organization of banquets and seminars, etc.), purchase of necessary goods and services;
-Organization of corporate communication for employees, tracking of expenditure;
-Development of regulations for end-to-end business processes in the company;
- Administration and implementation of CRM-system "Bitrix" in the business processes of the company,
-Organization of work and coordination of company departments;
-Search and attract sponsors for events, organization of events,shows, selection of sites, cooperation with various brands,companies, collaborations,events in the framework of cross-promotion: brand integration with partners (getting PR coverage due to the announcement and integration in the press materials, partner events,shows,exhibitions,customer days, etc. joint promotions, events;
- development of the content of the PPT presentation;
- analysis of monitoring the media and blogosphere, work with alerts.
-Market monitoring,strategic planning of brand promotion and its visibility;
SMM;
June 2017 — December 2018
1 year 7 months
What if Semin
Moscow, WhatifSemin.com
Media, Marketing, Advertising, PR, Design, Production... Show more
Pr and Communication Manager ,events
Results:
1. Development of the company's website and rebranding of the agency, setting the TOR and monitoring the execution of tasks (project implementation period is 2 months)
2. Conducted marketing research on advertising companies of European clinics (analytics of more than 10 clinics), the result is entry into the European market in 1 month
3. Development and analysis of the promotion strategy, briefing and creative advertising campaigns (creation of the promotion concept)
Key competencies:
- Proactive, initiating ideas and ready for their implementation in a short time
- Very strong organizer (more than 15 advertising campaigns)
- Fulfillment of personal and business assignments of the company's general director, maintaining the manager's calendar in the office and on business trips, monitoring the execution of the instructions of the manager;
- Organization of travel (travel-support, booking hotels and tickets for transport, the organization of the route on a business trip);
- Project management in the agency, assistance in organizing the filming process of advertising;
- Greeting and accompaniment of partners at meetings, preparation of meetings, drawing up minutes of meetings;
- Document management and record keeping;
- Drafting of regulations for end-to-end business processes in the company;
- Organization of work and coordination of departments of the company;
- Development of the content of PPT presentations, including translation into English ;.
- Market monitoring, strategic planning for promotion of the agency and its recognition, organization of participation in festivals;
- Analytics and information search, marketing research;
- Assistance in conducting master classes for customers, partners;
- Recruitment - management of domestic staff;
- Work on a new company site (selection of contractors, new website design, content selection, company rebranding)
Work on the project, in the framework of the WhatifSemin creative agency with the Center for Contemporary Art Mars http://marsgallery.ru.
PR campaign exhibition of Salvador Dali in 4D technology:
- development and implementation of the company's PR strategy;
- formation of a plan of PR-activity in the areas of the company's activities, work with informational occasions;
- working with federal and industry media (forming, updating the media database), initiating publications about the company, requests for comments;
- Copyright, coordination, distribution in the media releases, news, comments, interviews with experts of the company;
- monitoring of published publications by company and competitors, analysis and evaluation of the effectiveness of PR campaigns, preparation of reports;
- update the content on the company's website;
- copyright of multi-format materials: invitations, announcements, corporate newsletters, success stories, speakers' biographies, company references, content for booklets, and other materials;
- preparation and updating of marketing materials together with experts of the company: booklets, brochures, presentations, internal and external newsletters, etc.
February 2014 — January 2016
2 years
Fur and Fashion House Izeta
Moscow, izeta.ru
PR Director
-Achievements:
1. Picked up a strong PR Manager and fully formed the marketing Department (2 employees) in 2 months
2. Drafting regulations for the company's business processes (interaction of departments, KPIs, motivation, product quality, customer Department)
3. implementation of the Bitrix CRM system in business processes "from scratch"
4. Search for and attract sponsors to events (with a budget of up to 3 million rubles), organize events, displays, select venues (capacity of more than 2000 people), cooperate with various brands, companies-collaborations.
It attracted more than 25 major partners.
5. Organizing and conducting cross-promotional events: integrating the brand with partners (getting PR coverage by announcing and integrating it into the partner's press materials,events,screenings,exhibitions,client days, etc. joint promotions and events
Key competencies:
Pr and Marketing Strategy
-Organization of work and coordination of company departments;
- Analysis of media and blogosphere monitoring, working with alerts.
- Market monitoring, strategic planning of brand promotion and awareness.
June 2012 — July 2014
2 years 2 months
Finstar Financial Company
Moscow, Finstar.com
CEO Executive Advisor/functions of project manager, lifestyle manager, business events
1. Time-management supervisor
2. Ensuring comfortable living of the Employer in the 24x7 mode, the house of 3000-4000 square meters. m
3. AXO budget reduction (annual, quarterly) by 20-30%
4. Reduction in the use of materials and financial resources allocated for business purposes by 10-20%
5. Reduction of the project implementation period by 15-25%
6. Reduction of budgets of projects, budgets for Travel by 10-30%
7. Increase the efficiency of project managers
Key competencies:
- Collection and preparation of analytical, informational, reference and other materials;
- Personnel management: development of staffing, drawing up contracts, regulations and job descriptions, recruitment (independent + employment agencies), assignment of duties, determination of the mode of operation, training and supervision
- Organization of the system of accounting, storage and movement of material values
- Planning and execution of the budget, supply and procurement, monthly reporting.
- Reducing costs and optimizing the cost of maintaining real estate.
- Organization and holding of events (banquets, receptions, children's parties), meeting and accommodating guests.
- Organization of maintenance, operation and operation of a country house, improvement and maintenance of the adjacent territory. Service control of high-tech engineering systems and equipment (energy, gas and water supply, HVAC, pool equipment, water treatment, dispatching, AMX Smart Home system, etc.).
- Preparation of reports, presentations;
- Organization of meetings and meetings;
- Business correspondence (including in English);
- Management of financial reporting manager in accordance with the standards of accounting policies adopted in the company;
- Travel - support (private aviation, sea vessels);
- Translation at business meetings, translation and interpretation of documentation;
- Organization and coordination of business processes of the company.
July 2010 — July 2012
2 years 1 month
ENRC Marketing
Moscow, www.enrc.com
Executive Assistant/Analyst
Full support of business in terms of analysis for decision-making and future growth;
Market research and competitors’ analysis;
Full administrative support
Calendar (coordination + follow up)
Annual Process (arrangement, doc preparation)
Personal Workspace (arrange)
Research
Client Relationships
Distribution List Maintenance (queries, access control)
Meeting & Event Planning
Time & Expense (copying, receipts, prep, submission)
Ad-hocs for stakeholders
supervision of junior team members
Skills
Skill proficiency levels
Advanced level
Level not specified
About me
Excellent in Communication Skill
Ability to work in busy environment
Well-developed and staff-oriented relation skill
Effective strong Team Player/ Leader
Creative/openminded
Ability to prioritize tasks
Strong time management skills
Highly organized and motivated
Solid follow-through skills
-pro-active,
-strategic and detail-oriented thinking,
-strong leadership skills,
-people influence skills,
-analytical and numerical skills,
-excellent communication and presentation skills,
-ability to work in team and meet deadlines
Languages: Russian, English.
Mastery of methodologies of MBA standards: ISO 20000, TQM, Lean, MVP
Working process tools: Trello, Jira, Notion, Miro, YouTrack,Fidelio,Bitrix,Megaplan
Possession of database tools: SQL, Excel, Power BI
Proficiency in prototyping tools: Visio Professional, Figma, NinjaMoc.
Ownership of design tools: Adobe Photoshop, Muse, Illustrator, InDesign, Sketch, xD
Proficiency in analytics tools: Google Analytics, Yandex, SimilarWeb, R, Alexa, ReDash
Website construction tools: WordPress, Tilda
Corporate communication tools: Zoom, Clouds, Meet
Higher education
2018
Higher education
Moscow Film School
Produce and Acting, Producer
2015
Higher education
MFPU
Marketing, Pr and advertising
2014
Higher education
MFPU
Business Management, Project Management
Languages
Professional development, courses
2014
Business English Cambridge
Alibra Languge Center, Advanced Level
2012
Project Management
Project practiсе, Certificate 24 PDU
2008
psychology of Management
Youth Center, certificate
2007
Digital Marketing
Vizion Group, certificate
Tests, examinations
2007
International test of English
Eng.gimnazium №2, well
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia, UAE
Desired travel time to work: Doesn't matter


