● Responsible for planning and implementation of all online activities for the company's plays and musicals "The Play That Goes Wrong" («Очень смешная комедия о том, как шоу пошло не так»), “Bank Robbery” («Комедия о том, как Банк Грабили»), “First Date” («Первое Свидание»), “Chess” («Шахматы») ● Reviewed and optimized an overall digital strategy and tactics to increase efficiency of the company's search, social and video campaigns ● Designed an e-commerce sales funnel to fulfil the company's online sales objectives ● Managed a team of digital marketers, web and graphic designers, SMM managers and email specialists Results: ● Was able to increase conversion rate for paid traffic by 25%, compared to the past campaign data ● Achieved a 10% decrease in cost per acquisition, compared to the past campaign data Awards: ● Moscow Ticketing Award 2019 Best advertising campaign - cultural institutions

● Was responsible for managing web design projects for the company's SaaS clients ● Planned and designed online sales funnels to generate leads and drive sales for the company's clients (SaaS, e-Commerce) ● Run and monitored digital campaigns on Facebook, Instagram, YouTube and Google that increase awareness, drive engagement and generate leads ● Was dealing with planning and production of the company's web design projects

● Was involved in planning and implementation of various digital initiatives, from web design to online advertising, both for the company and its clients ● Was responsible for content updates and maintenance of the client's websites ● Assisted with the planning and production of all web projects of the company ● Planned, designed, ran and monitored digital campaigns (PPC, Video, E-mail, Contextual) on Facebook, Instagram, Google and LinkedIn ● Took active part in the company’s rebranding and repositioning by identifying new growth segments and finding ways to address their needs

● Participated in development and implementation of an overall digital strategy to enter Canadian and the U.S. markets ● Was responsible for content marketing and web content development

● Designed and developed marketing communication materials to promote the company’s offering ● Was responsible for designing and optimizing Email Marketing campaigns, using MailChimp ● Rebuild and redesigned the company’s website (including SEO) ● Was engaged in planning and implementation of a new business concept ● Took active part in planning and implementation of marketing strategy to enter the foreign market ● Was involved in planning and implementation of product-development strategies

● Developed and implemented social media strategy to increase awareness about the company and its offering ● Monitored effectiveness of the social media campaign on a regular basis ● Created marketing communication materials and shareable content for Social Media ● Took active part in the company’s website redesign ● Edited website content within SMO activities