Federal Hospital with 719 beds, 15 operating rooms, 43 departments, and 3 billion rubles revenue. Responsibilities: • Processes for patients service - time waste reduction, a system of information. • Inner business processes development. • Patient services department - more than 70 people, including a patient response system, information desks, hospitalization department. • Housekeepers services - more than 100 people, including building new services like patient transportation inside the hospital. Projects: • A system of analysis of outpatient care service that helps to build sufficient capacities to meet patients' needs. • Project office establishment. • Contact center organization and automatization, including contacting through omnichannel dialogues. • An invention and creation of an integrated system of programs that allows planning hospitalizations for a perspective with all sorts of information needed - beds and operating rooms availability, pricing, and timing. • Digitalization of all housekeeping work that helps improve patients' care Track records : • Annual revenue growth 20% for every year since 2017 • ALOS (average length of stay) decreases from 8 to 5 days. • The number of operations per day increases to 52 per day. • The average time spend for a patient from entering to get medical care decreased from 6 hours to 45 minutes.

A leader in water filtration market in Russia with 43% market share. Since 2015 – a part of BWT group – one of the leader in water filtration technologies worldwide. Responsibilities: • Strategic marketing • Product management • Internet-marketing and sales • Communications - Advert and PR • Customer services - after-sale service, CRM, Customers Hotline • International marketing, brand and product launch - India, China and other countries Projects: • CRM-system startup • Marketing, product development and communication strategies development and inception • Product line development with cooperation with Disney brand for diverse markets • New market entry - China, India • Austrian brand BWT launch in Russia • Branded retail concept and first store launch Track records : • Brand knowledge increased to 73% (7% increasing during 2 years), numbers by Gallup Media monitoring • Market share increased from 37% to 43% during 1 year, numbers by GfK Customer choice monitoring • Marketing budget optimized for more than 50% comparative with previous years • Internet sales startup with about 2 mln rubles monthly sales with 70% marginality

One of the top-3 restaurant holdings in Russia. Owner/master-franchisee and franchiser of 8 restaurant brands in Russia, Eastern Europe and CIS countries – Sbarro, Elki-palki, Yamkee and others. Responsibilities: • Strategic marketing, management of 8 brands portfolio; • Market and customers segmentations; • Operational marketing management with 20 employees in marketing department • SMM management, both strategically and tactically; • Obtain unique market information with the help of self-designed market surveys and researches; • Assortment policies; • Pricing policies; • Communication strategies; • Communication tactics, marketing calendars with more than 100 activities a year. Each activity with forecast and actual effectiveness calculation; • Food court concepts Merchandising; Projects: • System of marketing measurements for new store locations; • Digital menu displays project, launched in all food court concepts; • Total restyling of Sbarro, Elki-palki, Little Japan concepts, some of them with European consulting/design agencies; • New concepts developed and launched – Yamkee, Crazy chicken, Like X; • Merchandising book for food court concepts and merchandising monitoring system; • Loyalty programs; Track records: • Activities effectiveness increased to 130% of the return of investment; • Franchisee restaurants quantities increased to 10% of the total Holding’s restaurants • “The favorite brand” index increased to 5%, based on self annual brand-tracking survey (1500 respondents, 11 cities);

The owner of fashion-casual retail chains "JS Casual" and "JS Selected", franchise operator of retail chains "Celio" (middle class menswear), "Camaieu" (middle class clothes for women), "Six" (accessories) also develop "Pierre Cardin", “Scotch & Soda”, "Pepe Jeans", "Guess", "Ben Sherman", "Tom Tailor" mono-brands in Russia. One of the leader in wholesale of jeanswear in Russia.

Famous shoes brand with exclusive retail chain in Russia, Europe, USA.

Company with exclusive rights to represent ECCO shoe brand in Russia and CIS countries. More than 200 own branded stores, large franchise retail net. One of the shoe market leader and one of the largest shoe-retail net in Russia. Responsibilities: • Symbiotic development of the product branding and retail brand; • Global strategy adaptation; • Operational marketing; • Business-plans development and presenting to HQ in Denmark; • Budgeting and tender committee conducting; • Brand health indexes analysis; • Customers and competitors analisys; • PR campaigns Projects: • First shoes e-shop in Russia launched; • Participation in product and customer segmentations development in ECCO SCO international team in Danmark; • Marketing and business strategy development for Russian Market; • Visual Merchandising standards adaptation and monitoring system developed; • Successful brand repositioning project; • Marketing team building to work with 360 degrees marketing concept; Track records: • Market share increased from 3.1% to 4%; • Brand awareness increased to 34% in Russian’s 11 biggest cities cumulatively; • E-commerce platform launch and developing to have the sales as average Moscow store; • Internet site unique visitors index increased from 2’000 to 11’000 a week.

The largest sportswear retail net in Russia. 108 stores in 43 cities with total 140.000 square meters of floor space to January 2008. Responsibilities: • Design, Merchandising, zoning of the trading floors; • P.O.S. materials and functional zones creation and designing; • Store design, windows design; • Operational retail marketing; Projects: • Standards of windows seasonal decoration and conducting seasonal decoration process; • Store lighting standards development and inception; • P.O.S.m. management (more than 170 units) • 3d floor plans development as a system of planning the new stores and approving store zoning; Track records: • Development of two new retail concepts; • Trade marketing activations effectiveness increased.

Successful retail project of worldwide pharmaceutical producer. In 2002-2003 – the largest pharmacy chain in Russia with 130 stores (60 in Moscow) with American top-management.