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Female, 33 years, born on 16 January 1993

Moscow, willing to relocate (Other regions), prepared for business trips

Brand Manager

Specializations:
  • Marketing and advertising department manager

Employment type: full time, part time, project work/one-time assignment

Work experience 11 years 1 month

October 2016currently
9 years 8 months
Cosmosuit Rehabilitation Institute

Italy, www.cosmosuit.org

Medicine, Pharmaceuticals, Pharmacies... Show more

Business development director
• Organization and conduction of marketing research (analysis of market conditions and competitors, benchmarking) • Development and launch of new products / services, a full cycle of branding • Development of a promotion strategy in Russia, Europe, America, the Middle East • Budget planning and analysis of its implementation, development of corrective measures if necessary • Development of integrated marketing campaigns (ATL / BTL, Digital, PR, cross-marketing, agents of influence) • Preparation and holding of marketing events, participation in international exhibitions • Creation and content management of the website, Internet promotion (SMM, targeted advertising, contextual advertising, SEO, email marketing) Achievements: + Successful development of the new clinic and increase in recognition through effectively built advertising and marketing activities + Ensuring self-sufficiency in less than a year from the moment of opening + Creation and promotion of accounts, launch of advertising campaigns in Facebook and Instagram with high conversion results that provided up to 70% of the overall number of customers + Formation of a package of services for the development of a franchise direction
May 2014May 2015
1 year 1 month
Temperley London / MAWI / Idressitalian ltd / RuStyle ltd (projects)

Great Britain

FMCG (non-edible)... Show more

Marketing specialist
Temperley London: https://temperleylondon.com/ • Monitoring the international press and writing weekly reports on brand coverage • Organization of various events, including London Fashion Week, sample sales and parties in honor of launching new collections. Idressitalian ltd: https://www.idressitalian.com/en/ • Management of social media channels of the brand (Instagram, Facebook, Twitter and Pinterest, 200 000 subscribers). • Writing articles for the blog in English and Russian languages ​​based on SEO rules • Content management, interaction partners (barter advertising) MAWI: http://www.mawi.co.uk/ • Management of social media channels of the brand (Instagram, Twitter, Facebook and Pinterest) • Communication with the press (Vogue, ELLE, Glamor, Harper's Bazaar) • Presentation of the brand during the London Fashion Week and London Fashion Weekend RuStyle ltd: http://rustyleltd.com/ • Realization of the project on the production of perfume of the Luxury segment, participation in the development of design • Preparation and hosting of a closed event for the presentation and sale of the product (100% realization of all copies)
July 2012August 2012
2 months
RusBase

Moscow

IT, System Integration, Internet... Show more

Marketing and PR intern
• Analysis of the investment potential of startups in the technological and financial spheres • Updating the content of social networks and writing articles on the company's blog, reporting
July 2011August 2011
2 months

Moscow, www.finam.ru

Financial Sector... Show more

Analytics intern
• Participation in the analysis of the sea freight market for potential investors • Passing a 2-week course on the principles of trading on FOREX

Skills

Skill proficiency levels
PR
Social Media Marketing
Digital Marketing
Internet Marketing
Marketing Analysis
Marketing Communication
Project management
Brand Management
Marketing Events
Organization Skills
Business English
Business Planning
Market Research
Advertising
Presentation skills
Branding

About me

The experience of education and work abroad taught me to quickly adapt to changing conditions, think creatively, work independently and easily find a common language with the team. I'm not afraid to work under pressure and always strive to improve my professional skills. I am fluent in English, I have reached a C1 level in Italian and A1 in German.   I lead an active life and I am engaged in various kinds of sports since the childhood (tennis, mountain skiing, fitness). I have also received the title of Master of sports in chess. Hobbies: painting and art (graduated from art school), traveling.

Higher education (master)

2015
Higher education (master)
Grenoble Ecole de Management
MSc Luxury Brand Management
2013
Higher education (master)
London School of Economics and Political Science
BSc Economics and Finance
2013
Higher education (master)
Nstional Research University- Higher School of Economics
ICEF, BSc Banking and Finance

Languages

Russian — Native

English — C2 — Proficiency

German — A1 — Basic

Italian — C2 — Proficiency

Professional development, courses

2017
Digital Marketing
London School of Communication

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Great Britain, Russia

Desired travel time to work: Doesn't matter