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Female, 46 years, born on 24 July 1979

Moscow, metro station Belorusskaya, willing to relocate (Israel), prepared for business trips

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Marketing and PR specialist (remote work)

Specializations:
  • Sales manager, account manager

Employment type: full time, part time, project work/one-time assignment

Work experience 11 years 7 months

July 2013December 2019
6 years 6 months
Mercury Engineering

Russia, www.mercuryeng.com

Construction, Real Estate, Architecture... Show more

PR Manager, direct reporting to CEO
External PR: • Developing and administrating new web-sites for Russian Division (www.mercuryeng.ru), the group web-site (www.mercuryeng.com). • Internet Media: web-site SEO-optimization, SMM, participation in professional Internet portals, reputation audit and management in the Internet. • Developing the company’s corporate style: brand-book (logo graphics, unified standards for the construction sites designation, unified corporate presentations style, etc.). • Developing all print POS-materials including company’s brochures, presentations, H&S posters, etc., including photosessions for companies’ Portfolio, copywriting and translating all the materials into English. • Participation in professional associations. • Participation in professional exhibitions. • Participation in charity programs. Internal PR: • Organizing corporate events, including high-level and high-budget ones with the dignitary guests. • Developing the company’s internal corporative multifunctional Portal.
November 2015December 2018
3 years 2 months
Mercury Construction Management (MCM)

Moscow, mercury-cm.ru

Construction, Real Estate, Architecture... Show more

Development & Internal Communications Manager
Internal Communications: • Back-office work organazing. • HR work and reports organizing. • HR reports on several corporate entetities, including foreign low-qualified and high-qualified employess. • Assistance in work process organizing for employees. • Internal corporate portal development and implimentation due to simplify specific business-processes. • Corporate events organizing. • Intrnal social policy organizing. External Communications: • Corporate brand-book developing and implimintation. Registration of TM. • Presentation materials development. • SMM-management. • Company web-site development (in process). • Construction site branding. • Managing some licencing processes.
September 2011June 2013
1 year 10 months

Russia, www.real-group.ru

Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment... Show more

Head of Advertising and PR Department
External PR: • Developing and administrating new web-sites for the group of companies (http://www.realelectro.com/, http://www.realintellect.ru/, http://www.realcrystal.ru/, http://artarnould.ru/, http://www.realsvet.ru/, http://kantarel.ru/, + 5 internet-shops), including web-sites on 1C-Bitrix Platform. The average live web-site managed by the Department – 15. • SEO-optimization, web-sites promotion and context advertising management. • Management of all the process of the company’s catalogs publications from start: organizing professional photosessions, working out the design concept, designing, layout, copywriting and printing the issue amount in the printing house. • Participating in the specialized exhibitions with the exclusive booth development with the area more than 100 sqm. • Two company’s brands management: developing the individual packaging, web-sites, promo-materials and promo actions. • Organization of promo activities and promo actions for the retail chain. • Developing and implementation of the company’s corporate style: brand-book (logo graphics, unified standards for the retail designation, unified corporate presentations style, etc.). • Developing all print POS-materials including company’s brochures, catalogues, presentations, voblers, etc., including photosessions for company’s Portfolio and copywriting. Preparing corporate presents and souvenirs for the clients. • Organization of presentation events in Moscow and St.-Petersburg. • Participation in charity programs, organization of charity events. • Developing the exterior/interior facade signs for the retail-chain. • Developing the loyality programm for the clients (b2с - for retal chain). Internal PR: • Developing and administrating of the companies’ internal corporative multifunctional Portal. • Creating the library of video-/photo- materials for the staff.
July 2010September 2011
1 year 3 months

Moscow, www.thgr.ru

Industrial Equipment, Machine Tools and Components... Show more

Head of PR and Advertising Department
External PR: • Developing and administrating new web-site. • SEO-optimization, web-site promotion and context advertising management. • Management of all the process of the company’s catalogs publications from start: working out the design concept, designing, layout, copywriting and printing the issue amount in the printing house. • Media planning, budgeting, including outdoor/indoor advertising, magazines, internet and electronic media in the regions of Russia. • Developing the exterior facade sign on the business-center building in Moscow including design, technical specification, approvals. • Organization of all activities of the Advertising Department in Head office and coordination of all promotional activities in branch-offices in the regions (20 offices), co-ordination and regulation of dealers advertising activities (over 40). • Organization of participation in exhibitions in the regions and in STT, Moscow (with area over 1000 sqm) with individual exhibition booth over 200 sqm. Organizing demo-show at the exhibition. • Promo-/demo- activities: demo-shows of the Hyundai excavators in Surgut, Sochi (Krasnaya Polyana), Nizhniy Novgorod, Irkutsk. Working out the concept, full range of preparation and organization works. • Organization of the dealers’ Seminars and Conferences (Metropol, Center of International trade, Moscow, etc.). • Developing and implementation of the company’s corporate style: brand-book (logo graphics, unified standards for the branch-offices designation, heavy machinery designation, unified corporate presentations style, etc.). • Developing all print POS-materials including company’s brochures, catalogues, presentations, including copywriting. Preparing corporate presents and souvenirs for the clients. • Organization the publishing process: translating and adopting Hyundai service-manuals into Russian (up to 1000 pages), editing, lay-out and printing works. IBN registrayion. • Organization of the call-center monitoring services’ quality provided by the company. • Preparing articles for the specialized magazines. • Developing the loyality programm for the clients (b2b). Internal PR: • Organizing corporate events, including high-level and high-budget ones with the dignitary guests. • Writing articles and press releases for internal media and corporate HHI magazine.
June 2008June 2010
2 years 1 month

Moscow, www.intehnika.ru

Industrial Equipment, Machine Tools and Components... Show more

Head of Advertising and Marketing Department
External PR: • Developing and administrating new web-site. • SEO-optimization, web-site promotion and context advertising management. • Management of all the process of the company’s catalogs publications from start: working out the design concept, designing, layout, copywriting and printing the issue amount in the printing house, including technical translation process and technical editing. • Organization of participation in exhibitions in the regions and in in Moscow with individual exhibition booth over 100 sqm. • Organization of the dealers’ Seminars and Conferences including trips abroad to the vendor’s production plants. • Developing and implementation of the company’s corporate style. • Developing all print POS-materials including company’s brochures, catalogues, presentations, including copywriting. Preparing corporate presents and souvenirs for the clients. • Preparing articles for the specialized magazines. Internal PR: • Organizing corporate events, including trips abroad.

Skills

Skill proficiency levels
Advertising
Brand Management
Corporate Events Organization
Exhibitions
Marketing Events
Outdoor Advertising
Package Design
Polygraphic Design
PR Content
PR Events
Print Production
Product Promotion
Project management
Promo Compaing
SEO
Start-up project
Web Application Development
PR
Business English
Adobe Photoshop
Social Media Marketing
B2B Marketing
Event Management
CorelDRAW Graphics Suite
Teamleading
CorelDRAW
Adobe Illustrator
MS PowerPoint
MS Movie Maker
Управление проектами

Driving experience

Own car

Driver's license category B

About me

Advanced user of PC; Photoshop, CorelDraw, InDesign, Adobe Illustrator; 1C. Design skills, as well as drawing and painting. Portfolio: https://www.instagram.com/sashakaraseva_portfolio

Higher education

2009
Higher education
State Institute of Cinematography after Gerasimov
Screenwriter / Drama, 3 years Ttraining
2008
Higher education
State University of Humanities
Law / Lawyer, Diploma
2001
Higher education
Moscow State University of Commerce
International Affairs / World Economy, Diploma (excellent)
1996
Higher education
Penta County Vocational School (USA, Ohio)
Commercial Art, Certificate of Completion

Languages

Russian — Native

English — C1 — Advanced

French — A1 — Basic

Tests, examinations

2013
CyberMarketing
NetPromoter, Basic SEO-course
2013
CyberMarketing
NetPromoter, Advanced SEO course
2013
CyberMarketing
NetPromoter, Advanced context advertising course

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter