New brand launch (food supplements; in progress) – market research management, consumer segmentation, positioning development, sales forecasting. Portfolio section for 5-years strategy plan (pharma; approved) – brands’ prioritization based on 5-years P&L forecast, market analysis and promotion plans. 2 new OTC product’/niches’ assessments (pharma; approved). Digital tactical plan preparation (chain of clinics; in progress).

Marketing strategy prepared and implemented with introduction of ATL campaigns (27% ot sales in 2017) and e-detailing to HCPs (20% increase of FF capacity), market analysis - led to shift in TAs, P&L management increased profitability by10% for one core brand, re-shaped field force allocation changed product focus to improve FF efficacy, 3 new products launched (12% in total sales), team growth (from 3 up to 6 direct reports). Results: every year sales and profit targets had achieved, sell-out CAGR growth 2011-2016: +15% (units), company’s market share growth: 2011 - 0,12%, 2017 – 0,24% (units, of total commercial pharma market), launches of new full-scale DTC campaigns, share of launched brands reached 12% in sales value.

Brand (Coldrex) repositioning, 360 degree mediacampaign management, brand health tracking, portfolio optimization, price optimization, sub-brand launch. 1 subordinate. Results: sales targets were achieved, market position maintained on the fast growing market.

Marketing strategy developed and implemented, incl. umbrella brand management (“Vitrum” umbrella), product portfolio development and new product launches, products positioning, pricing, advertising: national and regional TV, print media, POSMs, consumer promotion; trade promotion, Mark. department formed from 0 to 9 direct reports. Results: best performer on the market, market share growth: 2001 – 8%, 2007 – 17%. Share of launched products reached 42% in value (2007). 1 new brand and 9 sub-brands are launched.

Developing of the business model, financial plan preparation, investor relations, advertising and PR management, client relations. Driving traffic of an assigned web site, development and maintaining operational plans and concepts of web resource promotion; content management; usability analysis of web resources; monitoring of effectiveness of web marketing campaigns; performing internet research activities.

Head of the marketing department (Sept. 1997 - Sept. 1999) The Company’s brand advertising, PR, sales promotion. Competitive analysis, pricing and assortment strategy; carrying out joint promotional actions with suppliers. 15 direct reports. Deputy Head of the marketing department (March 1996 - Sept. 1997) Supervising the advertising and other promotional activity, pricing Head of advertising group (in the marketing department) (May 1994 - March 1996) Creating the Company’s style; developing and executing of advertising campaigns

Customers search, negotiations, follow-up of contracts, payments control