• Development and implementation of marketing strategies; • Launch of advertising channels; • Management and control of the implementation of all types of promotion, control of key metrics: ROI, LTV, revenue, etc.; • Ensuring an effective sales funnel in acquisition channels, analyzing the effectiveness of channels, controlling conversion rates, optimization of marketing strategies; • Analysis of the target audience, research, market research and competitors; • Marketing budget management; • Segmentation of clients and construction of the work process; * Leading the team of 6 people * Launching new products

• Building, managing and growing the relationship with communities that was built • Plan effective marketing tactics. Work according KPI. • Execution of the marketing strategy & budget planning. Execute end-to-end marketing efforts, including clarifying business objectives. • Collaborate cross functionally to ensure improvement for product, process and client relationships • Analyse campaign performance to constantly give feedback on optimised media solutions • Building and maintaining relationship with business partners and media partners • Developing robust partnership strategies, deliver on partnership targets, and collaborate with existing and new partners on major initiatives as well as see them through to success • Planning monthly promotional calendar & marketing activities • Own ongoing portfolio management processes: ongoing portfolio reporting, highlight escalation or exception to assure project delivery success; • Preparing detailed monthly reports of market activation and business development activity • Making promo web-sites for events, partners program etc. Creating content in partnership with design & editor resources for web-sites, offline & online banners • Creating new ideas for partnership collaborations • Collaborate with different communication channels to identify & execute the best go to market strategy for product. Monitor industry trends, tools and customer insights to stay current. • Working with big partners in IT, travel, food, delivery, e-com industries.

Marketing manager for Yandex.Metrica Leading marketing for Yandex.OFD Responsibilities: Development of brand framework for GBA (pricing, packaging, communication look & feel). Manage the “insight to brand news” process. Timely creation of relevant yearly news for the brand to support business growth. Plan effective marketing tactics. Work according KPI. Execution of the marketing strategy & budget planning. Execute end-to-end marketing efforts, including clarifying business objectives. Launching new websites structure with internal design resources, developers, editors. Making promo web-sites for events, partners program etc. Leading events organization on Russian and Europe market. Planning the program, activities, props, POSM materials. Making events announcements using social media channels, emailing, partners. Preparing reports on weekly & monthly bases. Create content in partnership with design & editor resources for web-sites, offline & online banners. Managing marketing campaigns: changing strategy of channels, adding new traffic sources, making segments, developing of the semantic structure for key words, managing general analytical metrics. Plan and lead marketing collaboration with partners, Yandex services. Promotion and support of the partners network. Developing new project for increasing of partner loyalty and for attracting new one.

Digital Marketing Strategist Performance marketing manager for shop.tele2.ru, skylink.ru, plus.tele2.ru. Provide inputs to clear and innovative digital User strategy to serve business results Working closely with Brand, Application and Sales teams to develop digital to drive more sell out Plan and execute Social media, YouTube, Programmatic campaigns with the help of media agency Manage brand web-sites’ updates, promote web-sites via paid/non-paid search Content management – Oversee and ensure accuracy of product, application, technical information on company and partners web-sites and promo pages Onsite testing of high traffic website and working closely with developers. Working on multiple projects at the same time and managing it according deadlines and KPI. Track & Communicate performance against KPIs and propose recommendations to improve results Elevate the digital IQ of the organization through capability building activities Control cross-sell activities on Customers’ sites based Monitor & propose/implement optimization of digital campaigns Tracking of promo campaigns execution sites Other Digital Projects Managing relations with digital agencies Developing new digital strategy for all projects from scratch. Working according KPI. Analytic of website traffic, marketing campaigns, UX, trends and producing weekly reports Designing email campaigns, managing production and tracking campaign performance. Database management for email activity and data analysis. Developing of new LP for promo-sales, banners. Managing of the shooting, video process for marketing content. Testing of new marketing channels.

E-commerce manager Making digital strategy & supervising of marketing campaigns. Working according KPI. Analysis of marketing campaigns, traffic channels, UX of the web-site Strategize, drive, and execute eCommerce plans to achieve aggressive growth target Conduct market research on competitors and other market information to identify trending need to create new marketing campaigns Be responsible for reviewing legal documents (eg commercial agreements), overseeing content translation, taking charge of administrative work such as invoicing and settling payments to vendors and partners Work with partners (e.g. media, banks, tourism organizations, airlines, accommodations, affiliates) actively to promote brand awareness and drive sales. Ensure high quality localization of UI/UX, marketing campaigns, translations Evaluate, track and report the success of programs and campaigns Ensure compliance with global brand strategy and corporate identity Preparing reports on weekly & monthly bases. Stock & sales, EBITDA, Digital marketing reports. Leading an emailing. Content planning & developing with in-house team of designers. Create wide range of different marketing materials by working closely with headquarter to oversee copywriting, design, layout, attractive social media content, video shooting and other promotion materials Organization of the photo shooting process. Successful achievement of KPIs Increasing of EBITDA index according to new digital, delivery strategy Launching of the mobile version of the web-site superstep.ru. Decreasing of the full-returns and partial returns number. Organization of look book video 16ss, 16 aw , 16 ss Superstep, Lacoste Ru Made the style concept for all catalog shooting, video look book, product videos

Keeping accurate administrative records of expenditure, accounting, costing and billing. Assisting the technical team in their design and development tasks. Producing project definitions to include validated functional requirements, scope, roles, responsibilities, budgets, timescales and resources.