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Female, 49 years, born on 17 August 1976
Moscow, willing to relocate, prepared for business trips
Сommercial Operations Manager, Business Development Manager
Specializations:
- Sales manager, account manager
Employment type: full time
Work experience 20 years
July 2023 — currently
2 years 10 months
Lab Naturel
Business development manager (Amazon)
Business development across Amazon Eu
March 2021 — October 2022
1 year 8 months
Medicine, Pharmaceuticals, Pharmacies... Show more
E-commerce business development
Distributors business development via 1p and 3p business models
August 2016 — June 2019
2 years 11 months
PROCTER & GAMBLE
Moscow
Сategory Business Leader
Category Business Leader, Russia, Moscow
Reporting to the EMEA and Asia Commercial Director
* Responsible for Net sales, market shares and profit targets for Russia for Clearblue. Gained the brand №1 position in value in pharma in FY2019.
* Designed and executed commercial and digital strategy for pharma, drugs, e-com. Led business development across key distributors, retail and online players (Apteka.ru, Beri.ru, Ozon, WildBerries) with IYA134 in Value in 2018.
* Launched initiatives with local go-to-market and adaptation which led to distribution increase IYA 105 and WPI +17% above the main competitor in pharma in 2018.
* Led multifunctional team (regulatory, PS, legal, finance) to deliver against plans. Inreased CB value market share by 14% for 3 years.
* Managed and owned Communication Planning and Brand Support budget and media plans. Grew Top of mind awareness with Ix151 for 3 years.
June 2012 — August 2016
4 years 3 months
PROCTER & GAMBLE
Samara
Account Executive
* Led business development and JPB signature for a section of 3 national pharmaceutical chains. Exceeded section revenue targets with Ix.129 in FY15/16.
* Overcame customer boycott with a top pharmaceutical chain; brought customer to #1 position in P&G pharmacy district in Russia in 1 year after JBP signature.
* Performed training sessions for Distributors Sales Team, detailers and pharmacists on brands initiatives, category expertise, selling tools.
August 2010 — June 2012
1 year 11 months
PROCTER & GAMBLE
Nizhny Novgorod
Account Manager
* Managed P&G portfolio in 3 regional chains, led JBP negotiations. Terminated boycott of a high-value drug store chain through effective sales strategies.
* Trade Funds management and initiative launches within pharmacy, drugs and baby chains. Secured first-ever listing of beauty category within the section with mix growth + 6 pts.
October 2006 — August 2010
3 years 11 months
PROCTER & GAMBLE
Nizhny Novgorod
Account Manager Prestige Products (consumer luxury)
* Increased revenue and initiative execution in 4 national luxury beauty chains and distributor branches in 8 regions.
* Delivered DPSM agreements across accounts.
* Executed merchandising activities and trainings.
January 2004 — September 2006
2 years 9 months
Autoliga
Nizhny Novgorod
Automotive Business... Show more
Marketing Manager
Responsible for marketing activities of the official dealer of Porsche, Audi, Peugeot, Honda in N.Novgorod region.
Skills
Skill proficiency levels
Driving experience
Driver's license category B
About me
Tg or WhatsApp
Growth-focused Sales and Category Business Leader with 10+ year’s success in P&G developing brands and customers in luxury, beauty, pharmacy and e-com. Extensive experience in the brand and new launches strategies, commercial operations, collaboration within a multifunctional international team on delivering against aligned business plans to grow value, market shares and profit. Possess passion for luxury and health care, have expertise to solve complex problems and create plans to win in the market, ability to deal with ambiguity.
Higher education
2023
Higher education
Università Cattolica del Sacro Cuore Milan
International Business, Management
2023
Higher education
Iwengo
E-commerce
2021
Higher education
ESSEC and SDA Bocconi Business Schools
Executive Master in Luxury Management, Executive Master in Luxury Management
1998
Higher education
Nizhny Novgorod Linguistic University
Philology, Bachelors Degree
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Other
Desired travel time to work: Doesn't matter
