Business development across Amazon Eu

Distributors business development via 1p and 3p business models

Category Business Leader, Russia, Moscow Reporting to the EMEA and Asia Commercial Director * Responsible for Net sales, market shares and profit targets for Russia for Clearblue. Gained the brand №1 position in value in pharma in FY2019. * Designed and executed commercial and digital strategy for pharma, drugs, e-com. Led business development across key distributors, retail and online players (Apteka.ru, Beri.ru, Ozon, WildBerries) with IYA134 in Value in 2018. * Launched initiatives with local go-to-market and adaptation which led to distribution increase IYA 105 and WPI +17% above the main competitor in pharma in 2018. * Led multifunctional team (regulatory, PS, legal, finance) to deliver against plans. Inreased CB value market share by 14% for 3 years. * Managed and owned Communication Planning and Brand Support budget and media plans. Grew Top of mind awareness with Ix151 for 3 years.

* Led business development and JPB signature for a section of 3 national pharmaceutical chains. Exceeded section revenue targets with Ix.129 in FY15/16. * Overcame customer boycott with a top pharmaceutical chain; brought customer to #1 position in P&G pharmacy district in Russia in 1 year after JBP signature. * Performed training sessions for Distributors Sales Team, detailers and pharmacists on brands initiatives, category expertise, selling tools.

* Managed P&G portfolio in 3 regional chains, led JBP negotiations. Terminated boycott of a high-value drug store chain through effective sales strategies. * Trade Funds management and initiative launches within pharmacy, drugs and baby chains. Secured first-ever listing of beauty category within the section with mix growth + 6 pts.

* Increased revenue and initiative execution in 4 national luxury beauty chains and distributor branches in 8 regions. * Delivered DPSM agreements across accounts. * Executed merchandising activities and trainings.

Responsible for marketing activities of the official dealer of Porsche, Audi, Peugeot, Honda in N.Novgorod region.