• On-going trends watch and benchmarking for Pernod Ricard strategy • Web analytics of internal platforms; monthly recommendations to the Board of Directors • Organization of monthly corporate communication campaigns for 10000 people; 30% increase in the platform users • Weekly reporting about 5 main competitors’ activity and their financial results • Social listening with Sprinklr and SemantiWeb to anticipate future trends and analyze trends dynamics

• Negotiations of sales specifications with suppliers: price, quantity, and delivery schedule (20% discount rate achieved on average) • Supplier re-activation campaign (positive outcome in 30% of cases) • Content management: placement of special offers on the site, editing, selection of pictures (90% customer satisfaction rate) • Market analysis, namely offers and prices of 10 main competitors; collections and prices recommendations for future sales and special offers • Client portfolio: DKNY, Moschino, Fendi, SLAVA ZAITSEV, Quiksilver, KOOKAI, Roxy, Incanto