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Мужчина, 48 лет, родился 8 апреля 1978
Москва, не готов к переезду, готов к редким командировкам
Marketing Director
150 000 ₽ на руки
Специализации:
- Руководитель отдела маркетинга и рекламы
Тип занятости: полная занятость
Опыт работы 23 года 10 месяцев
Декабрь 2017 — по настоящее время
8 лет 5 месяцев
EATALY – biggest Russian-italian progect in HORECA
Гостиницы, рестораны, общепит, кейтеринг... Показать еще
Digital director
Complex management of marketing assets and traffic on the site.
Preparation and coordination of the marketing budget for the year, control of its execution.
Collection and analysis of indicators of the effectiveness of advertising campaigns,
Increase targeted traffic to the company's website
Carrying out of advertising campaigns in the Internet
Attracting “live” traffic to the gastronomic center and restaurants
Strategic planning of the project development.
Ensuring the achieved indicators (attendance, revenue, increase in average bill)
Achievements:
Increase in “live” traffic in the gastronomic center and restaurants by 42%.
Increase in the average bill by 21%.
Launching the targeting channel of advertising (facebook, Instagram), with an average contact cost of 0.07 rubles. The total coverage of all companies was more than 5.5 million people.
Development of a campaign for the World Cup in Football, which led to 100% occupancy of a number of restaurants in the complex during key games and 80% of the fullness of ordinary games.
The SEO promotion strategy was created
A global advertising program was developed
Technical tasks were written for finalizing the current site and developing new landings for specific products and services of the company.
Regular metric reporting for analyzing the effectiveness of ongoing advertising campaigns
Web Site
Reduced bounce rate in 2.3 times
Raised site traffic in 242%
Page views increased in 2 times
Social networks
Increased the number of page subscribers on Facebook in 23.66%
Increased the number of page subscribers in Instagram in 46.5%
Октябрь 2014 — Декабрь 2017
3 года 3 месяца
Freelance / Project Work
Услуги для бизнеса... Показать еще
Project Director
Few projects as freelancer
- SMM Projects
- SEO Projects
- SERM Projects
- Work with negative statements. Rise company ratings at few Consumer portals.
- Social Media Marketing.
- Work with negative statements in Social Media.
- SEO advices
Июль 2013 — Сентябрь 2014
1 год 3 месяца
Group of Company’s “SANNA”
Head of Marketing Director
• Development and implementation of a marketing strategy to promote the brand.
• Planning, budgeting. Budget control.
• Internet, PR and Social Media Marketing Strategy
• Management of department, control over the execution of plans, setting goals and objectives. Evaluation, training, recruitment and motivation of staff.
• Setting forms for reports
• Develop an annual calendar-thimed marketing plans for each unit of holding.
• Market analysis (competitors, pricing, activities, web).
• Optimization and standardization of business process
• Implementation of a complex of marketing activities.
• Increase brand awareness, work with a repute of company (working with press, events, SMM)
Results:
• All sites became more effective. Traffic raise in 3 times. Time spend on sites raises in 3 time. Ordering from site rises in two times.
• Quantity of Seminars were increased in two times. (new regions and bases)
• New format of presentations for Seminars
• 2 Seminar about FEA were organized and realized in China for Chinese businessman’s
• New sell channel were started
• Canton Fair Business Trip were organized and realized ( for 30 businessman’s)
• Increasing the number of publications about the company and its products in 3 times
Август 2012 — Март 2013
8 месяцев
LTD "Coral Travel"
Deputy Head of Marketing Director
• Heading of 2 departments (WEB and Trainings)
• Developing instructions and scripts for departments for ISO 9001:2008
• SMM Strategy
• Organization and realizing advertising campaigns in Internet and SMM
• Organization and realizing a huge event for agency’s in Turkey
Results:
• SMM. Realized strategy gives a rise of subscribers and their activity more than in two times
• Instructions for ISO 9001:2008 were prepared ideally
• Starting sell from site («Early booking», «Winter Turkey» )
• Action Plan for Developed in organization and participation in exhibitions
Сентябрь 2009 — Август 2012
3 года
ZAO "Russian Media Group"
Marketing Analytics / Head of Marketing Department
• Strategic Planning
• Budgeting, budget control
• Development of marketing strategy, systemizing of regular reports
• Marketing analysis of holding stations and TV Channel auditory
• Competitors and market analysis (stations activity, pricing, positioning, share, advertising volumes)
• Analytics reports for the investors
• Analysis of auditory and Target Audiences segments
• Region Analysis. Calculation of cost to enter to regional market for Holdings station and TV Channel
• Organization and realize marketing research like focus groups, music tests, brand audit
Results:
• Developed and realized strategy of entering holding TV Channel to regional nets with maximum share and effectiveness and with less of spends
• Volume and quality of marketing reports for regional stations were raised
• Time to getting reports to regional stations from Head Quarter was decreased from month to one week
• Developed and realized strategy internet strategy for holding (including SMM)
Апрель 2009 — Апрель 2009
1 месяц
Advertising Agency "United Media"
Marketing Analytics (Project Work)
• Analyze a new format for starting new station
• Calculation total market size for formating station
• Identification seasonality of the market, its closest competitors for future radio
• Calculation of the share of each station
• Identify advertising leaders in segments, the determination of their total budgets, theirs budgets for specific stations
• Earnings prognosis for future station and the nearest competitors in the future 5 years
• Marketing analysis for stations: Business FM, Kino FM (98,0 FM),and internet portal BFM.RU.
Results:
• Found a niche, and the major players in it, calculated the market size (its growth and the volume and its growth for the next 5 years)
• All marketing reports for sell department were systematized.
• Result of mine research – starting a new format of station
Апрель 2007 — Январь 2009
1 год 10 месяцев
De Klie
Marketing and Development Director
• Development of company,
• Development and start a new site
• Marketing strategy and plan
• Making of marketing budjet
• Planning and placing advertising and articles in professional magazines and internet
• Competitors and market analysis (activity, price, positioning)
• Development of sales politics, motivation table for distributors
• Developing and opening sales channels
• Organization and participation in exhibitions (Moscow and regions)
• Organization and participation as partner in Make-up Championships (Moscow and regions)
• Development of a new products.
• Development of loyalty program for distributors and
• POS materials
Results:
• Increasing of sales results in 3 times
• Start of presence and strengthening the company's position in the regions
• Launching a new product from beginning for a company with high level of margins
• Entering competitive intelligence in company, the competition for promotions
• High level of knowing company and products between customers
Апрель 2005 — Апрель 2007
2 года 1 месяц
New Age Media Experts (Advertising Agency)
marketing manager / marketing director
The analysis radio advertising market (Russia, Moscow, St. Petersburg and regional cities).
Calculation of efficiency of advertising campaigns.
Participation in regional seminars on advancement of a radio advertising as the lecturer.
Work with the research companies (TNS Gallup Media, TNS Gallup AdFact, COMCON, RAB, ESOMAR, GFK). Working out of strategy of advancement, AdHoc researches, preparation and carrying out PR and event actions. The analysis of dynamics of advertising expenses for a radio advertising on branches, brands. Analisys of advertising spents in periodes of time.
Advertising agency advancement, site filling, writing a press - releases.
Июнь 2004 — Сентябрь 2004
4 месяца
Business & Watch LTD
marketing manager
Creation marketing department in company from the very beginning. Market analysis, product promotions, analysis of competitors. Creation of marketing manager database. Preparing and installation marketing plan. Preparing and conduction of negotiations with foreign partners. Media planning. Preparing, conduction and control of advertising campaign in Moscow and in regions. Preparing taking a part in exhibitions. Working with Advertising agencies, merchandizing. New brand entrance into market. Preparing marketing plan for new direction business. SWOT analysis.
Январь 2004 — Июнь 2004
6 месяцев
Prado Group (Consulting company)
Marketing analytic assistant
Interview conduction, finding and analysis information, preparing forms, question lists, SWOT analysis, marketing research, preparing promotion and developing programs, preparing and installation new table of motivation. Creation, analysis and estimation of effectiveness new channels of sales.
Июль 2002 — Январь 2004
1 год 7 месяцев
Garant Management LTD
Sales manager
Active sales, product promotion, market analysis, volume of sale planning, working with database, weekly analysis of competitors, strategic planning. Stimulation of sales.
Апрель 2001 — Июнь 2002
1 год 3 месяца
Undertaker (Retail shop of cosmetics).
Owner
Setting retail shop of cosmetics, Price establishing, marketing research. Motivation table for sales. Promotion campaigns, SWOT analysis, Analysis of competitors, finding new ways to expand business. Trade and assortment politic.
Обо мне
Mobile, active, communicable, open to study, purposeful. Good knowledge of Windows, Word, Excel, Access, Power Point, Internet, Outlook. Have experience of working with CRM System (Microsoft Business Solutions Attain). Have personal car, license (experience 6 years). Don’t smoke.
Высшее образование
2006
Высшее образование
VZFEI (Economical Institute)
management &marketing\ marketing, Diploma / Master Degree
2000
Высшее образование
Moscow Theological Institute
theologist, Diploma / Bachelor
Знание языков
Повышение квалификации, курсы
2020
Cources / webinars / Seminars
Elama / Нетология / GeekBrains / Eventology / Convert Monster / BotHelp / Ingate / IHSBM, Digital promotion , SMM, Targeting, SEO optimisation, Branding , Marketing, PR
2018
E-mail marketing School by Unisender
Unisender, Certificate
2015
Cources / webinars / Seminars
Cybermarketing / Websarafan / Damir Halilow/ Apptractor, SMM, SEO, Marketing, PR
2013
Modern leader Technology's
Buro Aczent, Certificate
2013
Sales Technology in the time of changings
Business School "Synergy", Certificate
2013
Aggressive negotiations
Business School "Synergy", Certificate
2008
Competitive Intelligence Course
Eugeny Yushuk
Гражданство, время в пути до работы
Гражданство: Россия
Разрешение на работу: Россия
Желательное время в пути до работы: Не имеет значения
