• Managing a team of three people (in-house copywriter, translator, social media manager as well as remote freelancers); • Planning and implementing comprehensive marketing strategies for new markets, including: market research, competitor analysis, recruitment of specialised individuals, establishment of KPIs for each marketing channel, creation of promotional strategies for both offline and digital, tracking data & reports (successfully entered and established a large costumer base in South Africa and Kazakhstan); • Creating and implementing marketing automation strategies (decreased churn rate by 7% on average, improved conversion rate by more than 10%, decreased the weekly amount that the team spent on routine tasks by more than 10 hours); • Planning and overseeing advertising strategies in order to drive visitors to company’s events: conferences, seminars and webinars (drove on average 20-40 visitors for offline events and more that 200 on average for online events through PPC campaigns and offline advertising and with the collaboration of advertising agencies).

• Created and implemented strategies for marketing and advertising campaigns (Facebook Ads, Native Ads through networks); • Conducted email and PPC Remarketing campaigns (GetResponse + AdWords); • Identified target audience, executed keyword research, created customer profiles and segmented them for PPC campaigns; • Monitored marketing campaigns, created reports in Google Analytics and CRM software (HubSpot CRM); • Developed and optimised landing pages (concepts, layouts, content) and conducted A/B testing (Google Opt. 360).

• Support the Digital Marketing team with the digital content generation, conversion, management and coordination of digital content; • Monitor online marketing metrics, reports and KPIs

• Online communication concepts for one of the major social media networks (Facebook); • Campaign development and planning