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Male, 37 years, born on 15 February 1989
Moscow, not willing to relocate, prepared for occasional business trips
Chief product officer, product owner
Specializations:
- Chief marketing officer (CMO)
Employment type: full time
Work experience 20 years
February 2014 — currently
12 years 3 months
Moscow, www.advgroup.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Integrated marketing communications specialist / Digital strategic planner
Clients:
Chevrolet, Diagio, Coca-Cola Company (Moya Semya), Tetra Pak, Sberbank, Burger king, Castorama, L'oreal, Mastercard, Сampina (Fruttis)
Responsibilities and achievements:
● Digital & integrated communication strategy development (Online-Offline, Always On, Campaign based marketing, SMM strategy, CRM Strategy, Social strategy, etc.)
● Competitive analysis (Communication platforms, Eco-Systems, Communication territories etc.)
● Analysis of brand communication in digital (Communication and media, with strong focus on own medias)
● Outlining communication tasks and setting up communication goals
● Creative briefs development, creative briefing
● Creative routes development
● Development of KPIs principles; development of reports templates, taking into account brand strategy to measure the effectiveness of communication
● Campaign results analysis
● Leading workshops for the agency’s clients, partners and employees (Ferma, Campina, Diagio, Chevrolet)
● Digital trendwatching
● Pitch proposals development and presentations
● New business development (Castorama, Campina, L'Oreal, )
● Contributing to better appraisal results - Increased levels of the strategic assessment of the agency (Chevroelt, Moya Semya, Diagio, Castorama, Campina)
● Contributing to consistent communication KPI achievement (Engagement Rate, Conversion Rate, Conversions, users involvement, etc.)
October 2010 — February 2014
3 years 5 months
Publicis Russia
Moscow, www.publicis.ru/
Media, Marketing, Advertising, PR, Design, Production... Show more
Digital strategic planner
Clients:
Nestle (Extreme, Nescafe, Comilfo, Nestle cereals, Nestle HNW, Nestle Baby Food, Maggi, Nescafe 3in1), Renault, MTS (B2B, MTS Bank, MTS), Sanofi (Magne B6, Zodak, Telfast, Essentiale, No-Spa, Depakine chronosphere, Bronchicum), Nissan (You+ and CRM), Heineken (Stepan Razin, Heineken, Okskoe, Strelets), LG, KIABI, Garnier, Citibank, Publicis Russia (internal communications & company PR), Ozon, LG, L'OREAL (Garnier, Garnier Color Naturals, Garnier Men), JTI (Glamour), Coca-Cola (Sprite, Coca-Cola), O'stin
Responsibilities and achievements:
● Digital & integrated communication strategy development
● Competitive analysis
● Analysis of brand communication in digital
● Outlining communication tasks and setting up communication goals
● Creative brief development
● Creative routes development
● Current digital channels analysis and recommendations on media mix
● Developing principles of setting up KPIs
● New media tools development in partnership with Yandex, Megalabs, Ozon, Vkontakte, Odnoklassniki
● SMM strategy development
● Campaign results analysis
● Leading workshops for the agancy’s clients, partners and employees
● Digital trendwatching
● Pitch proposals development
● Establish and maintain the agency’s presence in digital
● New business development (Nestle, Sanofi, Renault, Nissan, MTS)
● Contributing to better appraisal results (Nestle, Sanofi, Nissan)
● Consistent KPI achievement (Engagement Rate, Conversion Rate, Community members)
November 2007 — September 2010
2 years 11 months
Moscow
Communication consultant / Digital marketer
Clients: MICE Experts, Vsya Rossiya film company, Toshiba Medical Systems, Natalia Malinina picture gallery, the Numismat project
Responsibilities and achievements:
● Innovative web design, developing websites powered by joomla, wordpress
● Database establishment and development
● Integrated campaign development and implementation (event marketing, BTL)
● Website promotion strategy development and implementation
● Content management and website maintenance
May 2006 — October 2007
1 year 6 months
Moscow, www.grape.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Creative project manager / Digital specialist
Clients:
MTT, Unilever (AXE), local enterprises
Responsibilities and achievements:
● Project management
● Content management and website maintenance (web & mobile)
● Technical copywriting (Content strategy execution)
● SEO (links exchange, content development and optimisation, rewriting, meta-data placing)
● Gorilla / Hidden marketing campaigns development & execution (AXE)
● Opinion leaders database development
Skills
Skill proficiency levels
About me
analytical mindset, reliable, stress-resistant, proactive, communicative
Incomplete higher education
2010
Incomplete higher education
Marketing, Marketing
2007
Incomplete higher education
Intercollege
Management, ECONOMICS AND MANAGEMENT
Languages
Professional development, courses
2010
IKRa (Interactive Communications in Advertising)
Russian Association of Interactive Agencies, Interactive & Digital Communications
Citizenship, travel time to work
Citizenship: Israel, Russia
Permission to work: Israel, Russia
Desired travel time to work: Doesn't matter
