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Male, 37 years, born on 15 February 1989

Moscow, not willing to relocate, prepared for occasional business trips

Chief product officer, product owner

Specializations:
  • Chief marketing officer (CMO)

Employment type: full time

Work experience 20 years

February 2014currently
12 years 3 months

Moscow, www.advgroup.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Integrated marketing communications specialist / Digital strategic planner
Clients: Chevrolet, Diagio, Coca-Cola Company (Moya Semya), Tetra Pak, Sberbank, Burger king, Castorama, L'oreal, Mastercard, Сampina (Fruttis) Responsibilities and achievements: ● Digital & integrated communication strategy development (Online-Offline, Always On, Campaign based marketing, SMM strategy, CRM Strategy, Social strategy, etc.) ● Competitive analysis (Communication platforms, Eco-Systems, Communication territories etc.) ● Analysis of brand communication in digital (Communication and media, with strong focus on own medias) ● Outlining communication tasks and setting up communication goals ● Creative briefs development, creative briefing ● Creative routes development ● Development of KPIs principles; development of reports templates, taking into account brand strategy to measure the effectiveness of communication ● Campaign results analysis ● Leading workshops for the agency’s clients, partners and employees (Ferma, Campina, Diagio, Chevrolet) ● Digital trendwatching ● Pitch proposals development and presentations ● New business development (Castorama, Campina, L'Oreal, ) ● Contributing to better appraisal results - Increased levels of the strategic assessment of the agency (Chevroelt, Moya Semya, Diagio, Castorama, Campina) ● Contributing to consistent communication KPI achievement (Engagement Rate, Conversion Rate, Conversions, users involvement, etc.)
October 2010February 2014
3 years 5 months
Publicis Russia

Moscow, www.publicis.ru/

Media, Marketing, Advertising, PR, Design, Production... Show more

Digital strategic planner
Clients: Nestle (Extreme, Nescafe, Comilfo, Nestle cereals, Nestle HNW, Nestle Baby Food, Maggi, Nescafe 3in1), Renault, MTS (B2B, MTS Bank, MTS), Sanofi (Magne B6, Zodak, Telfast, Essentiale, No-Spa, Depakine chronosphere, Bronchicum), Nissan (You+ and CRM), Heineken (Stepan Razin, Heineken, Okskoe, Strelets), LG, KIABI, Garnier, Citibank, Publicis Russia (internal communications & company PR), Ozon, LG, L'OREAL (Garnier, Garnier Color Naturals, Garnier Men), JTI (Glamour), Coca-Cola (Sprite, Coca-Cola), O'stin Responsibilities and achievements: ● Digital & integrated communication strategy development ● Competitive analysis ● Analysis of brand communication in digital ● Outlining communication tasks and setting up communication goals ● Creative brief development ● Creative routes development ● Current digital channels analysis and recommendations on media mix ● Developing principles of setting up KPIs ● New media tools development in partnership with Yandex, Megalabs, Ozon, Vkontakte, Odnoklassniki ● SMM strategy development ● Campaign results analysis ● Leading workshops for the agancy’s clients, partners and employees ● Digital trendwatching ● Pitch proposals development ● Establish and maintain the agency’s presence in digital ● New business development (Nestle, Sanofi, Renault, Nissan, MTS) ● Contributing to better appraisal results (Nestle, Sanofi, Nissan) ● Consistent KPI achievement (Engagement Rate, Conversion Rate, Community members)
November 2007September 2010
2 years 11 months

Moscow

Communication consultant / Digital marketer
Clients: MICE Experts, Vsya Rossiya film company, Toshiba Medical Systems, Natalia Malinina picture gallery, the Numismat project Responsibilities and achievements: ● Innovative web design, developing websites powered by joomla, wordpress ● Database establishment and development ● Integrated campaign development and implementation (event marketing, BTL) ● Website promotion strategy development and implementation ● Content management and website maintenance
May 2006October 2007
1 year 6 months

Moscow, www.grape.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Creative project manager / Digital specialist
Clients: MTT, Unilever (AXE), local enterprises Responsibilities and achievements: ● Project management ● Content management and website maintenance (web & mobile) ● Technical copywriting (Content strategy execution) ● SEO (links exchange, content development and optimisation, rewriting, meta-data placing) ● Gorilla / Hidden marketing campaigns development & execution (AXE) ● Opinion leaders database development

Skills

Skill proficiency levels
Digital Marketing
Communication Strategy
Brand Development
Strategic Planning
CRM
Social Media Marketing
Mobile Marketing
Presentation skills
Google Analytics

About me

analytical mindset, reliable, stress-resistant, proactive, communicative

Incomplete higher education

2010
Incomplete higher education
2007
Incomplete higher education
Intercollege
Management, ECONOMICS AND MANAGEMENT

Languages

Russian — Native

English — C1 — Advanced

German — A1 — Basic

Hebrew — A2 — Elementary

Professional development, courses

2010
IKRa (Interactive Communications in Advertising)
Russian Association of Interactive Agencies, Interactive & Digital Communications

Citizenship, travel time to work

Citizenship: Israel, Russia

Permission to work: Israel, Russia

Desired travel time to work: Doesn't matter