- Work with the VP, Performance Marketing, internal analytics team and external agency to define and implement campaigns to drive key business metrics such as leads and applications - Lead execution and ongoing management of paid acquisition marketing - Own paid acquisition strategy for assigned states including defining channel and messaging strategy, and ongoing campaign management and performance - Proactively identify new opportunities for optimizations and testing and work with internal analytics teams and external agencies to assess feasibility and implement - Launch and manage campaigns using Google Ads, LinkedIn / Facebook / Twitter / Quora / Reddit Business Manager, and other third-party advertising platforms including oversight of ongoing optimizations and testing - Be the key “go-to” for all performance updates, track all paid acquisitions programs with analytics team to ensure full understanding of performance against goals throughout the year and report out on regular basis - Manage and track budgets, invoicing and reconciliation, to ensure all online marketing efforts are completed within the allocated budget as cost-effectively as possible - Responsible for ensuring all campaigns deployed are tagged correctly to track leads and ROI in Google Analytics

- Do Competitor Analysis - Set up PPC campaigns (Google Search, Google Shopping, Google Display Network) - Optimize PPC campaings - Deep Analysis vía Google Analytics - Set up Goals both Google Analytics & Google Tag Manager - Make weekly/ monthly / annually reports to clients - Make PPC Audit & create a PPC strategy regarding results

- Do Market Research - Do Competitor Analysis - Plan/manage Marketing Strategy - PPC Management - Create Lead Generation journey - Manage SMM campaigns - Make Marketing Management decisions

- Do Market Research - Do Competitor Analysis - Create Buyer Avatars - Create Sales Funnels - Plan / manage Marketing Strategy - Do PPC ads management - Plan / manage Online Reputation Management

• Do Market Research. • Do Competitor Analysis. • Use keyword & audience-based targeting ( test cross-targeting methods ). • Create Remarketing lists & set up Remarketing Campaigns. • Create & get appropriate visuals for effective campaigns. • Set up Standard & Gmail & Smart Display Ads. • Make data-driven decisions for optimizing & improving campaigns. • Create Sales funnels for getting assisted conversions. • Make detailed reports based on Analytics.

• Create and plan a variety of PPC campaigns across a range of digital channels. • Do Keyword Research. • Write engaging copy for adverts. • Organise proof-reading. • Make creative suggestions for advert templates. • Oversee existing campaigns and make recommendations on how to optimise them. • Analyse trends and make data-driven decisions. • Produce detailed analysis and reports of campaigns. • Present data and reports to a range of audiences. • Create Buyer Avatar & Sales Funnels. • Set up and optimise coupon marketing campaigns. • Set up and optimise email marketing campaigns. • Create and set up popups. • Plan & organise linkbuilding strategies.

• All aspects of daily management for the Marketing Department. • Work closely with the CEO to devise an effective marketing strategy. • Recruitment and selection of new members of the marketing team. • Ensure staffing levels are maintained in order to complete all aspects of the company’s marketing strategy. • Carrying out a competitor analysis to ensure the company’s marketing strategy is competing effectively. • Report on all marketing activities to the CEO. • Work closely with other departments on company projects. • Complete various marketing projects at the request of CEO. • Make sure that brand guidelines are adhered to in all marketing activities across the company. • Represent the company at industry events and conferences. • Manage the company's SMM campaigns ( Facebook Ads, Instagram Ads ) • Present creative ideas to the board for implementing educational events for raising brand awareness. • Write press releases and efficient work with media platforms.

• Manage all aspects of the brand through the supply chain. • Analyse the brand and current strategy and highlight areas of weaknesses or conflicting messages. • Create a brand plan and brand strategy and ensure all aspects of the product or companies marketing and activities align with the ethos and goals of the brand. • Create an enduring brand message that results in increased sales, brand loyalty and improving market share. • Champion the brand internally making sure all elements of the startup understand the brand and its goals. • Work closely with all parts of the startup to ensure the commercial goals of the brand are met. • Develop and sustain strong working relationships with all partners. • Play a key part in buying, sourcing and manufacturing of the brands' services and ensuring all aspects of the supply chain align with the brand. • Develop high quality and effective marketing materials that align correctly with the overall brand strategy. • Do realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly. • Present the brand to the interested audience at conferences, forums and events. • Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.