1. Set the merchandising strategy for Puma Russia, Ukraine and Turkey Retail & Wholesale sales channels in accordance with Global merchandising strategy and local market needs to build profitable product assortment that will maximize revenue, productivity and brand experience within the geography. 2. Defined country’s target product. Created country’s product architecture according to planned budget targets for Retail and Wholesale channels. 3. Built segmented product assortments across the market, to optimize, revenue and margin, using sell-out data and consumer insights that enables key and field account segmentation. 4. Delivered an effective Go-to-market strategy in line with Global guidelines by category, style, color, price, flow. 5. Developed merchandising plan and purchase budget with targeted KPI’s. Delivered on-time accurate product forecast in accordance with merchandising plan. 6. Developed purchase for the retail channel. Provided balance of the budgetary purposes (sales, margin, rate of sale, sell through, product representation and size of the commodity remains) with the sales budget and capacity of shops. 7. Presented the seasonal consumer assortment and Global Brand vision to the sales forces (retail, key accounts and field accounts) and insured an inspiring and consistent message that builds brand equity, strengthens Puma’s sport position on the market. 8. Provided consumer insights and opportunities together with the potential gaps in the assortment to the Global team to lead the development of the assortment strategy (CustDev). 9. Provided price calculation. Set up of land cost price, local retail price, margin, according to a target margin, before a season. Introduced of offers on revaluation during and at the end of a season; 10. Managed and developed a team of product managers (footwear, apparel, accessories). 11. Operated in close collaboration with the EMEA Retail and Wholesale Merchandising teams and EMEA Sales team to meet category and assortment needs, commonality and productivity targets . Achievements: Sales growth in Retail up to 40% (like to like) in 2015 vs 2014 due to improvements in Retail Buy. Sales growth in wholesale channel up to 20% in 2015 vs 2014 due to building effective segmented product assortment for Key accounts and Field accounts. Gross Margin improved up to 5.8% in 2015 vs 2014 due to effective price calculation.

1. Project launch: Set the marketing strategy of Black Start Wear Brand with the goal of archiving a sustainable competitive advantage; Set the brand concept; Provided customer, competition and target audience analysis and synthesize insights into actionable adjustments to a product; Developed retail shop concept with english branding agency, monobrand stores launch 2. Product development: Set the merchandising strategy for Retail and Wholesale sales channels, merchandising plan and purchase and sales budget. Managed briefing and selecting collection from the whole range by designers and product managers; Managed inventory level and led order processing; Led production process. Selected suppliers and factories in Russia and in China; Developed a product from the idea to the final delivery of the brand to the sales channels. Developed pricing strategy. 3. Managed a team (12 employees in sales, marketing and production). Supported team with consistent coaching, identified their development and training needs. 4. Developed P&L and identified improvements and opportunities. Achievements: Brand launch from 0 to $3mln of annual turnover. Achieved breakeven point. Launched 12 own monobrand stores.

1. Created and implemented into life marketing strategy. Created brand concept; Managed and developed youth footwear brand; Carry out marketing researches; Developed shop concept together with English branding agency; Start up of the monobrand shops; Created brand book and merch book. 2. Developed merchandising strategy for retail and wholesale channels. Elaborated footwear and accessories collection in accordance with market tendencies (FW, SS); Determined price policy and assortment policy for retail shops; Control of the deliveries process and inventory process; 3. Elaborated and managed sales budget and margin by shops; Estimated sales efficiency (on the basis of key indicators: speed of sales, rotation, margin, closing stock); 4. Managed a team (4 employees). Lead motivation programs and identified their development and training needs. Achievements: Brand launch from 0 to $15mln of annual turnover.

1. Managed and developed 6 brands (Tumi, Delsey, Longchamp, Kipling, Eastpak, Rimowa); Provided competitor analysis; Budgeted and analyzed the following key points: purchases, mark ups, margin, closing stock; Determined pricing policy and assortment strategy; Elaborated and implementing marketing department regulations; Cooperate with foreign suppliers and managed the deliveries; Provided sales statistics analysis; Monobrand shops set up; 2. Planned, implemented and control marketing activities; Composed marketing budget; Created press releases and news; Created web sites concept and content; Achievements: 11% growth of market share, market entry with new brand Eastpak , 520% growth of Kipling turnover during 2years due to successful repositioning of the brand, 30% growth of brands margin.