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Female, 42 years, born on 27 September 1983
Moscow, not willing to relocate, prepared for occasional business trips
Head of Marketing & PR. Crowdfunding
200 000 ₽ in hand
Specializations:
- Chief marketing officer (CMO)
- Marketing and advertising department manager
Employment type: full time, part time, project work/one-time assignment
Work experience 20 years 4 months
July 2011 — currently
14 years 11 months
Private Practice
Media, Marketing, Advertising, PR, Design, Production... Show more
Marketing & PR Consultant (outsourcing)
- consulting
- development of advertising and PR campaigns
- project coordination
- organizing and holding events aimed at promoting
- promotion of goods and services
- art direction
- management of the development and adaptation of corporate identity
- online communications (updating the corporate website, forums and blogs)
- organizing and conducting photo shoots
- copywriting
Key clients in the spheres of psychology, architecture, design and fashion, beauty and health, IT, telecommunications and communication, sport and traveling.
May 2010 — July 2011
1 year 3 months
Moscow, www.teleperformance.ru
Business Services... Show more
Head of Marketing and PR
(outsource contact centre)
- Development and implementation of the communication strategy in Russia and Ukraine (including B2B)
- First persons promotion
- Working with the journalists; news, single and regular publications organization in federal and regional mass-media
- Monitoring and analysis of the competitors’ marketing activity
- Marketing and PR budget planning and control
With my hands I gathered advertising marketing strategy in accordance with the global concept. I have brought company to a new level of relationship with customers, using co-branding, marketing, PR.
October 2009 — May 2010
8 months
Communicative Agency Start Up!
Moscow
Media, Marketing, Advertising, PR, Design, Production... Show more
Project Leader
(political and economic events, persons)
- All agency projects coordination
- PR support of the events with the Government of Russian Federation and the State Duma representatives participation
- Personalities and companies promotion
- Cooperation with federal and regional mass-media
- Briefings and individual interviews organization
- Monitoring of the publications
- PR and advertising budget planning and control
Three days before the event I invite journalists, who publish 150 news over weekends (Friday to Monday).
Key clients:
- National Congress "Priorities of Economic Development" (www.nationalkongress.ru)
- International Energy Forum "Innovations. Infrastructure. Security" (www.forum-energo.com)
- Forum InfoSpace (www.forum-infospace.ru)
- Working Group of the "United Russia" "Development of security systems in the implementation of economic and infrastructure projects"
- Interdepartmental Working Group of innovative legislation at the President Administration
August 2007 — October 2009
2 years 3 months
Time:_ Place:_
Moscow
Media, Marketing, Advertising, PR, Design, Production... Show more
Project Leader
(sport, luxury and lifestyle events)
- Working with customers and sponsors, proposal writing, advertising budget planning, creating newsworthy press-releases for mass-media
- Creative concept of the event development in accordance with the client strategy
- Integration of the corporate advertising strategy into the event’s creative part (from ideas presentation to implementation)
- PR strategy and promotion technology development
- Mass-media relation (glamour, weekly and daily newspapers, Internet, TV, radio)
- Press events organization (press-cocktails, conferences, interviews)
- Photo and video shooting organization
- Writing press-releases, speeches and other texts for events speakers
- Working with celebrities (arranging interviews, invitation to events, organizing photo shoots, etc.)
Golf clubs, yacht clubs, horse clubs, diamonds, sports and banks. Glamour magazines and business media. The long-legged pretty girls and luxury cars. And another over 1,000 events that I can be proud of.
Key clients: Bauflex, Crocus City yacht-club, Rosan (BRP Russia), Joo (Japanese jewelry), Motorboat Federation of Russia, Moscow Powerboat Sport Federation, Formula 1 Powerboaring, Moscow Yacht Festival, Stephen Webster, Gilbert Albert, Golconda Jewel, Sergio Bustamante, Kluk & CGDT, Bacaldrin, and many others.
February 2006 — August 2007
1 year 7 months
Bontabelle Selfcare Club
Moscow, bontabelle.ru
Public Services... Show more
Brand Manager
(new brand promotion)
- Organization of the development and production of all advertising and PR materials, selection of the most effective advertising sources
- Development, organization and implementation of - PR and advertising activities
- Mass-media relations, advertising and information maintenance, copywriting
- The web-site content update control
- Advertising budgeting, developing strategy to promote the Club
+ Market analysis, competitors price policy monitoring. Working with main customers. Cooperation with suppliers, purchasing.
Skills
Skill proficiency levels
Driving experience
Driver's license category B
About me
I love doing PR and marketing and everything related to the promotion of goods and services.
I am attracted by the theme of an economical lifestyle, recycling, recycling and cleaning up oceans and rivers from plastic.
Fundraising and crowdfunding have always been in my projects, and in 2022 I completed training at the Planeta.ru Crowdfunding School.
Computer skills
Mac OS (advanced user): Pages, Numbers, Keynote
Windows (unhappy advanced user): Word, Excel, PowerPoint
Adobe (user): Photoshop, Illustrator, InDesign, Lightroom
Higher education
2022
Higher education
Crowdfunding shcool Planeta.ru
2006
Higher education
Moscow Business Academy under the Government of Moscow
International Activity Department, Diploma
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
