Responsibilities: - Monitoring and analysis of the category, сompetitive benchmarking, identifying consumer needs and insights, searching for new niches and product solutions; - Leading new product development and launch of new brands and products from the idea to shelf; - Developing a long-term product strategy in the assigned category, building a portfolio of products and brands; - Responsible for the category P&L: identifying price positioning for each brand, monitoring of the pricing policy implementation, tracking profitability by SKU; - Developing and implementing brand creative strategy and marketing promotion plan (ATL, BTL, and TM). Achievements: Launched a new brand in the frozen fish category; Launched a number of new products in the frozen fish category.

Responsibilities: - Identifying potential international brands in food categories (snacks, hot drinks and confectionery) for the Russian market; - Negotiating exclusive contracts with the suppliers, leading the launch phase (main brands MISTER POTATO, Savoursmiths, Wagon Wheels, VERO coffee, Wagh Bakri); - Adjusting brand strategies and optimizing route-to-market, including in-depth distribution plans, sales and purchase forecasts and full scale of brand marketing and trade marketing support, planning and managing brands’ budgets; - Creating an effective business model for each brand, including pricing policy, responsible for brands’ profitability, P&L management; - Distribution build-up and development in close cooperation with the sales team, sales support through point-of-sale activities, POSM, customized promo, digital activations, trade fairs participation; - NDP development for the company’s own brand, including category analysis, consumer research, sourcing, naming, logo, brand registration, product and packaging development. Achievements: - Successfully integrated food products (6 international brands) into the company's global business, increasing the company's turnover by 10% in the first 9 months of the business transition from one company to another; - Promptly, in a short time replaced the brands which have exited the Russian market and made it possible to maintain the turnover of food products at an adequate level (+100% YoY in 2022, +50% YoY in 2023); - Together with the cross-functional team achieved a reduction in the landed cost of the main brand by optimizing the logistics chain, reducing the purchase price and localizing packaging, which led to a significant increase in margins; - Developed the first product line for the company's own brand (naming, logo, packaging), prepared for the launch stage.

Responsibilities: Defining and developing marketing strategy in compliance with company’s objectives and KPIs for the current portfolio and new businesses: - Optimization of company’s assortment, new products launches, evaluating brand performance and adjusting the marketing strategy to achieve the targets per brand; - Identifying potential international brands within the company’s expertise in food categories for the Russian market, negotiations with suppliers, contracting, budgeting, leading the launch phase; - Developing company’s own brand policy in terms of categories and product lines, analyzing market trends and consumers’ insights, supervising product development at all stages from sourcing to implementation. Achievements: - Optimized the assortment by rotation and expansion - successfully launched the Clipper brand of organic tea and Tony's chocolonely in premium chocolate; - Developed several product lines for the company's own umbrella brand (sourcing in Asia, packaging), prepared for the launch stage; - Participated in the process of selling the business - made a commercial offer for potential buyers (sales analysis, sales forecast and business P&L, price model for sales channels), approved the strategy with the company's top management, as a result the business was successfully sold, and the brands were transferred to a new distributor.

Responsibilities: - Managing of a number of global brands in Russia, reporting to brand owners; - Development and implementation of brand strategy for the Russian market (concept and communication); - ATL: SMM, digital, prints; - BTL: consumer projects, in-store activities, crew-incentive programs for sales, special brand events, Expos; - Supervising trade-marketing executive in planning trade-marketing activities, efficiency evaluation and reporting, POSM development, production and distribution; - NPD: assortment optimization for each brand, consumer and market research, pack localization, launches; - Brand budgeting, insuring brand profitability (P&L, budget planning and control); - Competitive benchmarking, effective pricing policy development; - Sales analysis and forecasting. Achievements: - Successfully introduced the Blue dragon brand (ethnic cuisine) to the Russian market. Launched an advertising campaign actively supported by the point-of-sale activities, which allowed for a stable growth of 10%-15% YoY in 2012-2014. In 2014, Blue dragon became the No2 brand in the ethnic cuisine category in the Russian market; - Successfully introduced the Tyrrells brand (premium chips from the UK) to the Russian market, adaptation of the communication strategy for the Russian market (SMM, point-of-sale promotion, trade marketing activities) ensured a stable sales growth of about 50% on average YoY in 2015-2019, the brand achieved a market share of 0.2% (36% in the modern trade channel), 77% weighted distribution in the modern trade channel; - Developed a comprehensive strategy to promote the Twinings tea brand (display advertising, SMM, point- of-sale activations), launched a number of new and seasonal products, which made it possible to achieve a market share of 0.8% in the premium segment in a highly competitive environment.

Responsibilities: - Developed an effective distributors’ pool to grow company’s distribution in different sales channels (key accounts, wholesalers, traditional retail, gas stations, HoReCa, etc.); - Developed company’s retail channel policy through direct communication, negotiations and contracts with different channels (especially key accounts); - Launched a number of new products in different salty snacks categories including salty sticks segment; - Organized sales support through planning, budgeting and coordinating trade marketing activities, monitor and evaluate effectiveness; - Arranged a number of BTL activities at point of sales supervising agency work; - Took active part in recruiting and training Lorenz sales team (SRs, merchandisers), organized their work and collaboration with distributor’s sales force. Achievements: In close cooperation with the distributors’ sales team and the cross-functional team, built distribution in Moscow and the Moscow region (including federal chains) from scratch, in 5 years the numerical distribution reached 7.2%, weighted distribution 42.5%, the company reached a leading position in the salted sticks segment.

- Set up first company’s office in Russia (organization, administration and legal support of the entity) - Performed full range of administrative support to expatriates (top-management of the company) - Performed ongoing support in the course of the first company’s production site opening - Selected service providers, office suppliers and other vendors for the regular office functioning - Evaluated, budgeted and managed office renovation; - Office management

Manager of North-West Russia) - Performed full administrative assistance to Sales Director on a daily basis - Organized international meetings, conferences, customers and corporate events - Designed and maintained sales reports - Analyzed daily sales, generated weekly forecasts, delivered monthly and quarterly business reviews - Managed document flow - Performed miscellaneous translations

- Translated all types of documents within the field of clinical research - Performed consecutive interpreting during meetings and conferences

- Performed a wide range of duties in administrative assistantship to clinical project team - Assisted Project Manager and other team members in connection with numerous projects in the field of clinical research - Processed business documentation and correspondence both in English and in Russian - Managed communication with English-speaking clients - Organized domestic and international investigators’ meetings