 Continuous improvement of brand proposition and communication based on insights and deep market, competition and consumer understanding  Development of insightful and effective Communication strategy  Effective improvement of communication ROI and valuable prioritization of instruments and channels  Development of ideas and projects in direction of business growth opportunities and brand strength increase

 deliver business goals of agency and high level of margin  lead and nurture the client services team to provide the very highest levels of client servicing  build strong client relationships at the highest level  identify and convert new business opportunities  develop professional level of team members and create a positive working atmosphere within CSD department

 Leading Client service group of 4 JTI brands (on global level – LD, Local – Camel, Glamour, Sobranie)

 leading global brand strategic and creative development and worldwide coordination for JTI brand LD  development and implementing of Global procedures for brand handling through 28 countries  servicing 28 countries for brand communication localization  identifying globally relevant insights for brand positioning and communication developing  leading global account service and strategic team  run strategic and account management training courses for local and foreign teams 03/2009 –06/2010 Nextep Moscow Russia

 full development, set up and run of national trade project in Hypermarkets and Chains within Moscow and Russian regions  150 brand consultants working on regular basis as brand ambassadors – fully trained, motivated, checked by mystery shoppers

 Business start up  Strategy development and implementation  Business development  Business management  Client service, incl. development of integrated marketing communications, event marketing

Development of Marketing Structure and self-service sales.  Business analysis and marketing situation assessment  Development of business processes  Marketing planning  Launch of new brands and communicating them to the market  Business development  Analysis and improvement of publishing product portfolio.  Exhibitions activity for Publishing house and main authors (local and foreign)  Foreign authors press-tours development and implementation, “new books” presentations for press and opinion leaders

 Building PR and Marketing structure  Development and realization of marketing plan, realization of communication plans for group of companies  Leading main company’s activities with Government structures  Handing top priority clients  Development and realization of main company’s events  Key projects: Development of annual program for St.Peterburg’s administration (V.Matvienko) (Year of D.Likhachiev ); Main events realization – VIP clients New year party, Trade event;

Main clients: Pepsi, Brewage «Viena» - Nevskoe, Tuborg Green, Philips, Epson, Mirital, Ritters Sport, Alpen Gold, CrocusCityMoll, Istok, BBH, SCA Achievements; all clients evaluated agency work on the highest scores and agency got its annual maximum bonus in addition to retainer.

02/2003-11/2003 Client service Director and Deputy Managing Director EURO RSCG Maxima 05/2002-01/2003 Strategic Planning Director, Executive Director EURO RSCG Maxima 06/1999-04/2002 Group account Director EURO RSCG Maxima 01/1998-06/1999 Account Director EURO RSCG Maxima 09/1997-12/1997 Account Manager EURO RSCG Maxima 05/1997-09/1997 Account Executive EURO RSCG Maxima Main clients: P&G, Intel, Peugeot, Volvo, Alcatel, MTS, MTU-Infrom, Vogue, Reckit Benckiser, Oriflame, ROSNO, Bacardi&Martini, Danone, Hugo Boss, Building one of the first Strategic planning depth in Russia within the agency  Building up of new brands and review of existent brand  Developing market leading strategic planning.  Research and analyze market trends and business metrics in order to recommend and implement new product enhancements and programs to support growth  Coordinate and document the strategic planning process for the organization. Spearhead the strategic planning process starting with creation of timelines and working through to the final plan.  competitors, market and consumer behavior overviews, insight search  brands’ architecture & communication strategy development (long-term / mid-term).  creative briefs development, validation of creative ideas, providing recommendations to creative department  preparing presentations and analytical reports, presentations to clients  implementing new technique to the agency structure and business processes Client service Director  Leading of main agency departments (PR, BTL, Media, Creative, Production, Internet). Coordination of main projects and clients inside the agency  New business and pitches  Quality service control and development of new innovations  People and process management  Creating of motivation programs and trainings for the personal  Analysis of agencies ‘wins and lost’ and making a in time decisions  Creating of agency price policy  Day by day management  Strong partnership with foreign colleges (EURO RSCG Worldwide, DDB)

From IT operator to Financial Techincal Coordinator for CIS Awards: Best Employee of the year CIS – 1996, 1997