Product & Services & Programs campaign management: Development and deployment control various marketing campaigns offline & digital aimed to promote the Brand to address key business objectives.  Cross-Functional Collaboration: Ensuring brand voice, visual identity, and messaging are consistent across all communication channels through closely cross-functional collaboration (portfolio team, commercial structure, etc.) Market Research & Analysis: Monitoring market trends, analyzing competitor offerings and consumer insights to identify opportunities and adjust strategic decisions.

* Define and align with HQ functions on channel activation priorities, activation programs scope, scale, schedule, targets and budget * Ensure activation toolbox relevance, timely mechanics development and adjustment, deployment control and management in line with targets (annual / quarterly / monthly) * Govern & support co-development of tests / initiatives with Area Partners * Define indicators for activation impact measurement, mesure activation waves results & effectiveness vs benchmark, track cost vs impact, share data with HQ / Areas * Ensure availability of needed reporting and analyses to support decision making and results evaluation * Contribute to consumer centric organization by consumer offers & LAU/LAS messages adjustment to TT specific deployment and SA capabilities * Develop and deploy set of on-line & off-line tools to maximize level of engagement, drive SA loyalty, motivate for extra-mile, stimulate positive competition, reward accomplishments * Validate inputs and govern deployment plan and cycle focuses execution * Establish effective collaboration and information sharing with RRP, HQ Product Teams and with other Channels at HQ level * Manage team, invest time in people development, motivate and build adaptable and capable organization

- Define RRP Acquisition strategy and strategic alignment of programs and products with across channels - Leads & Prospects Management (processing, volumes planning, lead/name generation mechanics development and deployment) - Lending management (lending devices stock management, hyper care process, device booking and reverse logistic) - Installment (offers, briefing, reporting, improvement) - Creation & alignment of acquisition offers/ promotions (pricing, new mechanics aligned with consumer journey, budget management) - Set up and management of CRM communication calendar across all channels

• Execute brand strategy, develop mechanics of brand building focused on clear communication with customers, premium service through building journey with product; • Deliver results in accordance with KPIs set; • Ensure high quality of service provided and confirmed by conversion rates and consumers feedback; • Develop and deploy commercialization plans of RRP in the Communication Channels; • Build and develop effective, motivated and highly performing team; • Collaborate with service providing companies refine motivation schemes, manage the quality of provided services; • Ensure quality control of internal resources allocation, regular KPI monitoring and conversion analysis.

Development and organization of marketing activities aimed to sales and share of market growth for brands in medium and below price segments on Central Region: - analyzing market trends to address business opportunities and issues, and the brands’ objectives setting - brands' development plan preparation / presenting to the management / controlling of execution; - budget (direct marketing expenses) planning / presenting to the management / effective execution; - product' price stocks management by channels/ territories; - new product line launch planning and performance control (sales volume projection; tool box development / adaptation (if needed) in accordance with regional specifics; identifying key marketing activities to support the launch: trade engagement, consumer engagemet, etc.); - development and leading of special projects aimed to consumers engagement; - cooperation with creative agencies (both pan Russia level and regional);