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Female, 47 years, born on 16 March 1979
Moscow, metro station Dinamo, not willing to relocate, prepared for occasional business trips
Special projects manager/promotion manager
100 000 ₽ in hand
Specializations:
- Sales manager, account manager
Employment type: full time
Work experience 18 years 4 months
March 2007 — August 2018
11 years 6 months
JamilCo Group of Companies
Moscow
Retail... Show more
Senior Promotion Manager
Brands: Hermes, Burberry, Salvatore Ferragamo, Wolford, Sonia Rykiel, Escada, Chaumet, J.M. Weston, John Lobb, De Beers, Vilebrequine, Timberland, New Balance, Levi's, Lee Cooper
- Development and adaptation of yearly marketing plans for JamilCo brands in the part of promotions, special events and POSm in order to generate store traffic, sales and to support customers’ loyalty.
- Search for companies and set up of partnership programs for the audience relevant to Jamilco brands (f.e.: special offers, events, cross-promotional campaigns). Work on supporting stable, comfort relations with partner companies.
- Coordination of all steps of projects organization: cooperation with brands, sales, product, logistics teams.
Coordination of PR, advertising, VM, design teams (briefing and control). Briefing and control of suppliers.
- Work closely with trading centers: concept development and set up of partners’ events in Moscow and regions, participation with Jamilco brands in the events and promo campaigns of trading centers.
- Confirmation of marketing plans with brand owners and JamilCo headquarters. Adaptation of brand guidelines to local market.
- Set up of: store opening events, in-store promotions, special offers to customers, be spoke and made-to-measure, fashion shows, gift with purchase promotions, in-store presentations.
- Project evaluation, presentation of project results to company headquarters and brand owners.
- Compiling of press releases in order to announce projects in mass media.
- Adaptation and control of production of POSm materials.
Achievments, list of 5 succsessful projects:
1. The presentation of new Chaumet Liens collection for potential and loyal customers.
Mechanics: Invitation of new customers through releavant partners databases, invitation of loyal clients, VM upon brand guidelines, catering and flower decoration set up.
Results: Traffic increased for 30%, sales for 20%, 5% growth of clients database
2. Organization of Flower and Chocolate Fests for stores of Stoleshnikov pereulok
Mechanics: Development of ideas for animations at the stores, project organization,
Results: Traffic increased up to 80%, sales increase up to 50%, database growth for 5%.
3. Hermes Carre Promotion
Mecxhanics: Organization of Hermes pop up stand in GUM for Hermes Carre Master Class.
Results: Carre category sales increase for 5%, traffic increase for 30%
4. Vilebrequin participation in World Class Fitness Club Championships
Mechanics: Vilebrequin installation, branding of the Club, gifts and special offers for club memebers
Results: Sales growth for 20%
5. Promotion of John Lobb bespoke service
Mechanics: Search for potential customers able to afford bespoke services.
Results: Number of customers of bespoke service increased for 50%
May 2003 — March 2007
3 years 11 months
Rapp Collins Moscow
Moscow
Account manager/Strategic planner
Clients: SCA/Libero Libresse; Pantech; Henkel/Persil, Losk; Ferrosan/Multi-tabs, Debenhams,Nokia; Schwarzkopf/Fa; S.T. Dupont cigarettes, BBH/Pikra, BBH/Zolotoi Ural
• Supervision of BTL projects
• Communication strategies development
• Brainstorming moderating
• Presentations writing and compiling
• Briefing of creative, BTL, production and strategic planning departments
• Control terms and on-going projects
• Cost estimates compiling and payment control
May 2000 — May 2003
3 years 1 month
Leo Burnett Moscow
Moscow
Promotion Executive
Clients: Ferrero/Tic Tac, Beiersdorf/Nivea NMGK/Hozyaushka, Kraft Foods/Estrella, Sinteros
• BTL projects development and coordination
• Work with suppliers (souvenirs, logistics, regional partners)
• Cost estimates preparing and payments control
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category BAbout me
I am client oriented, responsible, have good communication and presentation skills, structure and sequence.
Perfect experience in Power Point presentations compiling. Perfect copywriting skills.
Strong experience of work with luxury goods, understanding of luxury clients needs, expectations. Good knowledge of requirements for luxury events organisation.
Recommendations will be provided upon request.
Married, two children.
Higher education
2001
Higher education
Moscow State University
Journalism, Advertising and PR
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Up to one hour
