Representing Spier in Russia and CIS countries, expanding sales via existing and new distribution channels.

Representing VSPT group on Russian market, sales development (negotiations with distributors, retail chains, etc).

Teaching in leading Russian wine schools (Enotria, Wine People, WineQ, Mozart Wine House Academy, etc. Main areas of expertise: wines of France, New World, Central Europe (especially Hungary), technology (viticulture, winemaking, wine chemistry). I have experience in teaching in English and French. Writing articles (example: https://swn.ru/articles/vina-vengrii). Completed a book on Hungarian wines in April 2022 (approx. 2300 pages). Participated as a speaker in various events, including events organised by Agrármarketing Centrum. Organising wine tastings and wine events. Patricipation in professional wine tastings as a wine expert / wine judge.

Negotiations with suppliers (over 70 local contracts + international): product range, price, budgeting, etc. Re-launching wine import from scratch (finding suppliers worldwide, negotiating best prices and design, organizing tenders) Managing promo activities Category management (full mix, including market research, strategy development, ABCD analysis and optimization of product range, calculating forecasts for product demand trends, etc) Communication with internal teams and services, including hypermarkets

SALES Managing a team of regional sales directors. Sales strategy development and price positioning by channels. Negotiations with distributors and key clients. MARKETING Creation of marketing concept as a whole, definition of key competitive advantages. Product range development (with winemakers and shareholders). Brand book development. Corporate identity and style development with design agencies. Product promotion strategy development, including digital (SEO, SMM, etc). Negotiations with suppliers (glass, labels, POS, packaging, etc). Competitive environment analysis. Event planning and management. Participation in exhibitions. Marketing department management. Indirect management of regional Brand ambassador team.

Launching a new Russian wine brand from scratch

- Coaching a team of regional sales representatives (approx. 30) - Negotiating with regional A-class HoReCa and premium off-trade accounts. - Training personnel of top accounts. - Organizing events (wine dinners, tastings, etc.) for VIP clients. - Establishing and maintaining contact with top sommeliers, business owners, etc. in order to promote company's image in regions. - Drafting wine lists and making product offers for premium clients. - Writing expert notes - Organizing custom hi-end educational programs - Business trips – up to 90% of total time

- Category management (Premium French wines, over 60 suppliers from Bordeaux ( including Barriere Freres, Sichel, Ulysse Cazabonne, J.P. Moueix, Baron Philippe de Rothschild, etc.), Burgundy (Jean-Marc Brocard, Bouchard Pere & Fils, Joseph Drouhin, Olivier Leflaive, Antonin Guyon, Bonneau du Martray etc.), Alsace (Trimbach, Bott-Geyl, Mark Kreydenweiss), Loire (Henri Bourgeois, Laporte, Cailbourdin, etc.), Provence (Domaines Ott*, Chateau d’Esclans, Bunan), Rhone (Brunier, Gardine, Vieux Chene) 800+ SKUs total); - Communication with suppliers; - Launching new products; - Demand planning, in communication with analysts and distribution channels (14 channels); - Pricing strategy (different for each category); - Budget planning and control, planning of promotional activities; - Managing product matrices in distribution channels; - P&L analysis; - In-depth market analysis, constant search of growth possibilities. - Acting as a Buyer of premium market (non-exclusive) wines of Bordeaux and Tuscany; - Creating a product group “from scratch”, personnel training; - 3 direct reports (2 Product managers and 1 Junior Product manager), many indirect reports.

- Managing a group of brands (Scotch whisky portfolio: Bruichladdich, Glenfarclas, Tomatin, BenRiach, Glendronach, Bowmore, Auchentochan, Glen Garioch, Edradour, etc.) - Developing brand plans, managing budgets, planning and executing promotional activities - Supply and demand planning - Market analysis - Cooperation with design agencies, POS development - Business trips (Scotland, Russian regions, up to 25% of total time)

- Managing investment projects (bullion market, stock market, commercial real estate) - Investment consulting - Market analysis

- Execution and renewal of lease contracts - Communication with clients - Check of documentation

- Managing French wine & spirits portfolio (over 20 suppliers) - Communication with suppliers - Developing and implementation of brand plans, promotional activities - Communication with design and promo agencies, developing POS - Supply and demand planning - Participation in exhibitions - Staff training