Managing the New Business department, which is responsible for selling ads on GPMD video equipment to direct customers and advertising agencies. Over the past six months, I have managed to increase the revenue of the department by 28%, the average receipt by 53%, and the turnover for new customers by 177%. Annual deals were concluded with 6 new agencies, and a CRM system was implemented.

Publicis is one of the largest Russian network advertising agencies. In the role of Digital Trading Director, I am responsible for: Building customer relationships between Nestle and P&G with the largest sites (Yandex, Mail.ru, Google) and resellers (IMHO, GPMD, Everest): obtaining the best conditions, negotiating, concluding annual transactions, monitoring their progress. Building a scheme of the agency’s work with bloggers ’exchanges (InSense, LabelUp, IndaHash): obtaining conditions, concluding contracts, coordinating the interaction scheme at all levels. Conclusion of contracts with sites at the request of customers.

LINK agency is an exlcusive ads reseller of largest russian online cinemas, sports and entertainment resources. Our total audience is 40% of media traffic in Russia and CIS countries. 1. Search, attract and work with the largest direct customers (BWIN, BlaBlaCar, Synergy, Tennisi, etc.). Media planning, monitoring and optimization of current advertising campaigns, additional sales. 2. Work with advertising agencies (iProspect, Nectarin, RTA,). The conclusion of annual transactions and the subsequent control of their execution, sales to clients of agencies. 3. Monitoring of the monthly implementation of the sales plan, collection of receivables.

Httpool is an exclusive reseller of Twitter advertising products. As a Twitter Account Director, I am responsible for Twiter advertising sales in Russia and CIS countries. 1. Management of Sales (3 people) and Account (3 people) Twitter teams. Quarterly setting and monitoring the implementation of KPI, monitoring the effectiveness of managers, assistance in difficult situations. Recruitment and training of new employees. 2. Work with the largest clients of the company (Yandex, Mail.ru, Russia Today, Kaspersky, etc.). Media planning, monitoring and optimization of current advertising campaigns, additional sales. 3. Work with network advertising agencies (DAN, OMD, Starcom, BBDO). Conclusion of annual deals and the subsequent control of their execution, joint sales, conducting training activities on Twitter for clients and employees of agencies. 4. Speeches at public seminars, conferences, conducting training on advertising opportunities for Twitter. 5. Quarterly implementation of the sales plan, direct work with the headquarters of Twitter in Dublin.

Managing commercial department of the company of up to 5 people in office and up to 10 people in freelance, covering sales managers, account managers and analysts. Working with major partners of the company - Moscow's largest service companies and companies which search masters for different tasks. Construction and support partner scheme for selling orders from the web-site to our major partners. All process from the search partners to conclusion the transaction. Building mutually advantageous partnership relations with contractors (call centers). Complete development of a system of monetization of the web-site from the idea to its realization. Increasing profit for 80% through the introduction of the system of monetization. Projecting and the successful launch of the internal CRM-system which enabled simplification of internal processes, improvement of statistics gathering, improved monitoring of managers and assess their effectiveness. Creating a web-site where service companies or private master can quickly buy request in their profile of activities (home repair, major appliances, computer help, etc.).

Creating and the subsequent management of the two new departments in the company: active sales and working with key customers. Create a scheme of work of these new departments, hire a team, motivate them, set goals, track the performance of team working. Started to work with clients who have never used Yandex.Direct that has brought to additional revenue over than 20%. Collaborated directly with key clients of Yandex. Increased revenue more than 15% through additional sales, improved efficiency, increased advertising companies, sale new types of advertising, etc.

Built and managed sales managers team of up to 10 people, staff development, training new managers. Monitored the performance of team by setting up KPIs for every person based on the business plan of company. Worked with key customers and big budgets (for example Renaissance Insurance, MedtsentrServis, 4tochki). Meetings and negotiations with key customers. Analysis of advertising campaigns and preparation solutions for each key client based on his specific of business. Increased total profit from team through using right KPI indicators for every person from team. The best indicators of profits in the department, each team member overfulfils his own KPI. Participation and presentation in specialized conferences and seminars (RIF-KIB, Online Retail Russia). Organized and was a speaker in more than 50 conferences Yandex contextual advertising and online marketing.

Communicating with current and potential clients about the advertising systems (Yandex.Direct, display advertising). Prepared budget forecasts, mediaplans. Increasing budget advertising campaigns customers (always depended on client, budgets increase by from 20% to 200%) by improving performance of the advertising campaigns, increase in the number of high-quality advertising campaigns, improving the quality advertisements, increase conversions on the clients web-site. Building long-term relationships with clients, sales of new services.