- Led inDrive's global brand strategy, encompassing creative direction and execution. - Successfully executed a comprehensive rebranding in 4 months, including a new brand book and visual identity, launched in 47 countries. - Initiated inDrive's first global advertising campaign and 20+ regional 360-degree marketing communications campaigns in diverse regions. - Built and managed a creative team of over 80 people, driving improvements in efficiency and creative quality. - Developed marketing and digital strategy for new business verticals and consulted on 9 non- commercial projects. - Contributed to inDrive's rise as a second biggest ride-hailing service in the world with significant growth in global downloads. - Was nominated as "Best Newcomer of the Year" among 2000+ inDrive employees in 2021

Marketing and Communication Strategy Product Development, creating and implementing new features Understanding client insights, segmentation. Innovation Strategy. Identifying trends, formulating long-term brand vision Day-to-day activities to improve customer experience and engagement

- Developing short-term and long-term communications strategy for clients - Developing Brand Platforms - Analyzing consumers' behavior and identifying their needs and insights - Detecting and exploring of latest marketing trends - Writing creative briefs and briefings, supporting creative teams during work - Writing research briefs, making recommendations on research design and methodology - Preparing competitive overviews, analyzing competitor’s activities in ATL, Digital and In-store, summarizing information and making propositions to clients - Developing a relationship of trust with the client - Organizing brainstorms and workshops - Deep understanding and communication with target audience, digging out consumer insights and barriers. - Providing partner departments (Creative, CRM, PR, Digital) with relevant information support as required

Creative Strategic Planning

Strategic Planning

Strategic Planning

Strategic Planning.