Launched CIS/Russia operations: Developed and executed market entry strategy, securing +6 distributors and +10 key retailers. Drove revenue growth and improved contribution margin +40% YoY via pricing optimization and sales channel management across CIS/Russia. Increased sales by 40% YoY by expanding Anker brands distribution and managing key accounts. Launched new products in 3 categories, generating +50% revenue growth within 6 months through CIS-specific solution adaptation. Implemented sanctions-compliant logistics/payment solutions for key clients via cross-functional collaboration (Operations/Finance). Enhanced partner sales performance by training/mentoring distributor managers.

Built product portfolio: Added 6 new suppliers and 700–1,000 SKUs through market analysis. Managed category P&L, achieving revenue and profitability targets + 35% YoY by product categories. Optimized inventory: Reduced excess stock by 60% via forecasting/promotions and improved turnover. Streamlined supplier management and procurement efficiency. Share of categories growth x2 YoY. Executed 15+ training sessions/demos for clients and sales force. Managed relationships with federal retail chains (e.g., M.Video, Technopark, E-com etc).

Managed full-cycle distributor sales, exceeding annual sales plans by +50% YoY and growing margin up to 40%. Optimized channels, expanded regional coverage, and increased market share up to 65% (JBL brand). Led trade marketing activities and developed channel-specific pricing strategies. Controlled outbound logistics, sales/stock forecasting by distributors and variance analysis. Build and promote strong, long-lasting distributors/customers relationships by partnering with them and understanding their needs. Key Retailers management and development.

Organization and Management of Factoring Services Sales Grew transaction volume by 85% by structuring sales of factoring services to customers. Revenue growth is more than twice every year. Acquired key clients: Metro, Auchan, X5, Magnit, M.Video, Merlion, Marvel, Protek HTC, Panasonic, Johnson & Johnson and others. Designed customized cooperation models for enterprise clients/debtors (special terms, service policies, dedicated servicing systems). Developed international factoring programs and negotiated custom service agreements. Led Business Development Managers team: performance evaluation and motivation

-Build and develop successful profitable business of the company in Kazakhstan in accordance with HQ requirements and standards. -Revenue forecasting and revenue plan achivement. -Strategic planning, development and agreed company’s plans realization. -Ensure customer service standards of the company are provided on excellent level. -Commercial/Business plan development and achievement (sales plan, customer base, portfolio turnover etc.). - P&L/Cash Flow/BS responsibility. -Profitability of company in Kazakhstan (break-even, ROI etc). -Pricing strategy and new product development in Kazakhstan. -A/R management and collection. -Regional expansion of commercial operations. -Company Budget planning & managing. -Organization development/staff selection. -GR

Responsible for Sales, Revenue targets achievements (other KPI) in CIS countries. - Sales management and development in CIS countries (sell-in and sell-out). - Increasing market share in existing markets and maximize new business Development opportunity. - Commercial Policy for distributors and KAs (Trade terms) development and implementation. - Distributors/partners selection process. Strategic cooperation with KAs (retailers) - Monitor, analyse, and communicate sales data to contribute to product/service Planning. - Oversee and manage the performance of assigned Sales Team. - Perform regular customer reviews. - Provides input and participates in the marketing activities on responsible areas. - Responsible for Regional Trade Marketing initiatives. - AR management/ Supply chain issues.

- Sales monitoring and planning by market, by business line, by key SKUs for CIS. - Secondary and primary sales (shipments) trends analysis. - Trade stock analysis of customers. - Monthly Value/KMA/KPIs/Volume Targets for SSF . - Incentive programs (targets, monitoring, updates). - Credit and shipments terms settings for CIS distributors. - Uncovered Overdue trends by customers with VCH, financial issues. - Key accounts project in CIS republics development. - Coordinate VCH related issues including order placement, approval and. Dispatching (operational process). - Trade management budget monitoring (BTL). - Demand planning by distributors. - Sales promotions (BTL) and marketing activities development and monitoring in CIS countries.

Sales and Business development of the company in responsible areas. - Responsible for Primary sales (shipments) and Secondary sales (in-market-sales). - Increase distribution and market value/volume share in responsible areas. - Go-to-market strategy planning and development. Coverage and distribution models. - Key Accounts project/business development in the regions. - Ensure distributors provide necessary DSPM standards in mass trade and KA. - Joint business and sales planning with distributors. - Commercial and price policies development and realization. - Control and coordination financial discipline of distributors. - P&L analysis of distributors. - Optimization of business processes of distributors in accordance with companies policies. - Trainings and development for exclusive sales force of distributors(Sales Trainings, DSPM).

- Sales, distribution expansion and business development in the region. - Value/volume market share expansion in responsible areas. - Search/Selection/Contracting of new distributors. Distributors operations management (Sales, Stocks, A/R management etc.). - DSPM standards in trade/ Field work with Sales representatives. - Implementation of market research programs. - Sales planning and forecasting by channels, customers, areas, etc. - Management of distribution operations (Van-selling, pre-selling, OSDO). - Sales trainings, development and management for sales personal (in-field-trainings, etc.). - Support and implementation national promo programs in responsible area. - Local BTL initiatives. KAs projects.