I am responsible for shaping the digital marketing and email marketing strategies at JetBrains Academy. In my role, I have achieved the following milestones: - Designed an email subscription mapping system and enhanced email marketing forms, facilitating easy sign-ups for JetBrains Academy's email communications. - Introduced a brand-new newsletter format that resonates with our audience. - Crafted a comprehensive email marketing strategy - Contributed to the successful promotion of JetBrains Academy Cyprus School. - Collaborated with a team during an event in Cyprus to brainstorm ideas for offline JetBrains Academy programs, fostering innovation in this area. - Revamped the reporting for JetBrains' digital campaigns, ensuring accurate and insightful data. - Established a consistent and effective line of communication between our teams and our partners teams . - Created compelling content for a global awareness campaign. - Currently workling on a targeted digital marketing strategy tailored to the unique landscape of the Chinese market.

Webinar Group - developer of an UCAAS software. The Webinar Group product was recognized as the best digital platform according to CIPR Digital — 2023. My Achievements: - Launched a Webinar Group marketing partner program - My department has doubled the revenue in the first half of the year - Updated the webpage https://mts-link.ru/partners/ - Initiated three client incentives: for government institutions, small and medium businesses, and in partnership with Teachbase. - Launched three partner inventives. - Created from scratch comprehensive co-marketing content for products, industries, verticals in order to accelerate lead generation cycles with partners. - Developed a partner email communication strategy. - Initiated and led the battle cards creation project - Designed a prototype of a Webinar Group Partner Portal - Established a consistent marketing strategy with key partners: Softline, WoneIT, Syssoft, and many others. - Managed the marketing budget of the Channel department. - Designed Webinar Group stickers, which were highly successful among clients and partners. - Oversaw the creation of printed materials and souvenirs - Prepared onboarding for a new marketing manager - Worked according to Scrum methodology. Use of tools: Notion, Miro, Figma,

Netwrix is the IT security software company. It has earned more than 150 industry awards and been named to both the Inc. 5000 and Deloitte Technology Fast 500 lists of the fastest growing companies in the U.S. My department is responsible for helping Netwrix-partners with demand generation in USA. My achievements: - Made a full review of Netwrix Partner Portal - provided best practices and improvement ideas - Developed global channel marketing reporting in SalesForce - Created and launched 4 digital marketing campaigns in a brand new format. Got positive feedback from partners - Worked with national-wide partners on digital marketing campaigns launch - Conducted and promoted a partner survey to better understand partner needs - Developed Netwrix Partner Welcome Nurture, which allowed us to automate process of partner communication - Developed a new format of monthly partner newsletter - Improved partner data base quality, which allowed us to have more consistent data and better targeting. Use of tools: SalesForce, Frontier, Figma, Marketo, Google Analytics, Atlassian

Veeam Software - Global Leader in Data Protection. #1 Market Share in EMEA and #2 worldwide. My department have been responsible for helping Veeam-partners with demand generation. We have been a global team from: Singapore, USA, Brazil, Romania, Russia My achievements: - Created and pushed live 161 marketing campaigns in 2021 (English + locals) - Created & pushed live 4 content syndication pages - Estimated content creation timelines and implemented an automated task creation process that has optimized the workflow/eliminated probability of human mistake. - Conducted quarterly reporting on campaigns perfomance - Made UX research and updated 3 pages at the marketing automation platform - Created PDF/Video instructions (ENG/FR/RU) how to use marketing automation platform - Implemented UTM tags system - Analyzed and updated partner enablement nurture - Created a development plan of Veeam Marketing University - Drafted an automated way to resolve technical/design issues, bugs with our marketing platform vendor StructuredWeb. It allowed us to achieve better visibility on processes, priorities and timelines - Took care of quarterly marketing budget Use of tools: Adobe Creative Suite; Tableau; Figma; Sublime; StructuredWeb; Atlassian; Coupa

My achievements: - Assisted the generation of the pipeline of $113 331 - Organized / Promoted / Conducted educative digital marketing webinars for partners in France / Russia & CIS (attendance over 49%). For example: https://www.youtube.com/watch?v=r4_NZbMEwV4&t=1679s - Helped over 100 partner companies to build a digital marketing strategy with Veeam - I have resolved the issue of compatibility of content syndication code with WordPress sites, thus improved partner experience with the platform. - Conducted a full analysis of partner marketing platforms of other vendors, such as: IBM; VMWare; Cisco; HPE; DELL; Veritas; AWS; Microsoft; Lenovo - In one quarter, I have increased the number of marketing partners doing co-marketing with Veeam via Veeam Marketing Center in Russia & CIS by 280% / France and Africa by 180% - Created a marketing platform user persona for each EMEA region - Conducted a research on paid promotion of partners webinars in EMEA - Consistent reporting on digital marketing campaigns with partners Use of tools: SalesForce, Tableau, WebEx, Atlassin, StructuredWeb, ZiftONE

I was responsible for marketing processes in the frame of the core product: Backup & Recovery program. My achievements: - I have organized the digital promotion of the AWS summit in Bahrain and Switzerland with the help of a third-party American agency/ assisted in promotion of the AWS Cape Town Summit - coordinated the organization and promotion of the Veeam User Group event in the United Arab Emirates - Arranged re-branding of the Veeam User Group Community website (https://go.veeam.com/user-groups) - Assisted the process of implementation of the Symprex program and automation of signatures in emails - Created banners for Veeam Products - Analysed statistics of automated nurturing for the Veeam product Use of tools: Sales Force, PowerBI, Google Data Studio, Google Analytics, Confluence, Jira, Microsoft Teams

Do It Abroad - Edtech startup launched by Marie Blaise in Nantes, France in 2017. Specialized in education abroad for french students. - Elaboration of the 9 months media plan and realization of an advertising contract in amount of 30 000 € with magazines : Marie France, Be, Vie Pratique Féminine - Creation & development of the marketing strategy of the company - Marketing researches: sociological surveys, competitor analysis etc. - Analytics of the site (SPA) by Google Analytics and Yandex Metrica - SMM (Instagram, YouTube, Facebook, Twitter and Linkedin) - Interviewing clients and filming videos for the blog on You Tube - Creation of target ads by Facebook Ads Manager; Google Ads - Preparation of weekly and monthly reports - Work with external IT agency - Use of tools: Google AdWords, GTM, Semrush, Serpstat, HubSpot, Mailchimp, Hootsuit, Google Docs, Slack, Hunter, Canva * 80 % of clients came to the company through google ads