Strategy construction of online store marketing Competitive analysis Marketing plan creation, budgeting and KPI control Analysis of statistical data and correction of marketing activities - built cross organization (inhouse + agencies) team, - built performance-based ads managing and marketing KPI control (CR, CTR, CPA, CRR and etc) system
 • Search ads (Google Ads/Yandex Direct) • Targeted advertising (Vk, Facebook, Instagram, MyTarget) • Retargeting (Yandex, Google, Vk, Facebook, etc) • Market Places (Yandex Market, Price.ru, etc) • CPA (Admitad) • Programmatic, native teasers - Implement end-to-end analytics (Roistat, Google Analytics), post-click analysis, budget performance and allocation between communications channel – increased performance and media plan development

Launching and directing of advertising campaigns (Google AdWords, Yandex Direct, MyTarget, Facebook, VK, Instagram) Placement of banners in industry-specific advertising spaces Pre- and post-testing of commercial channels on Yandex Metrica Conversion boost and lead cost-efficiency KPI report preparation Branding (total rebranding, corporate design, creation of brand book) Reputation management Creation and maintenance of a website and landing page

Strategic planning Marketing research New products presentation Strategy development of market expansion growth to CIS countries, Europe and Latin America Media relations Interaction with external collaborators (designers, copywriters, programmers, layout designers, event agencies) Event Marketing Negotiations with partners and investors Internet and email marketing

Marketing and Advertising policy planning and efficiency assessment Coordination and management of marketing department Tendering and interactions with contractors (advertising agencies) Organization and planning of different PR events Control and analysis of competitors activities

- Creating promotion strategies. - Budget planning and media planning. - Analysis of the results of current campaigns. - Setting up contextual advertising Yandex.Direct and Google Adwords, display, retargeting. Debugging, optimization of advertising campaigns after launch. - Organization of complex advertising campaigns in the Internet (SMM, context, programmatic, video promotion, ORM, SERM, digital PR etc.). Interaction with contractors at all stages of advertising campaigns and monitoring results. - Lead generation. - Preparation of creatives, adjustment. Preparation and adjustment of content.