Development and implementation of OOH planning approach in terms of new digital technologies and cross-media campaigns; new technologies tracking; preparing media proposals and presentations for the clients, media tenders and pitches

PLAYBUZZ is a media tech startup. Operates globally, offices in USA, Brazil, Germany, UK, Spain, Moscow. Provides media solutions for publishers and advertisers, a content platform with predefined interactive formats for creation of editorial and commercial content. In charge of: commercial and marketing activities: road shows and meetings with clients, product presentations for branding campaigns, publishers and partners monetization and relationships

All the marketing activities and communication (brand strategy, awareness, installs, social media, price policy, special offers, etc.), analytics and research, commercial proposals, financial modeling and presentations.

Managing a group of 6 people who are responsible for research data provided for clients and top management: Digital media research, ad hoc surveys, social listening analytics, social media analytics, market reviews Communication with clients: Briefings, learning sessions Analytical products presentations Planning, forecasting, reporting Key clients – Alfa Bank, Danone, KFC, Viber, Adidas, Oriflame, Astellas, etc. Main achievements: Modified the department from a supportive media unit into an analytical department Increased turnover and profit by almost 4 times

Created and ruled the department covering three directions of analytics in Digital: 1. Media Research Providing both planners and clients with competitive monitoring, site audience and marketing surveys data provided by TNS, Comscor, Comcon, Gemius Post campaign analysis based on TNS audience profile audit 2. Web Analytics Providing the clients with a full range of services related to the analysis of traffic and user behavior on the client’s sites (based on Google Analytics data) – counter customization, account settings, filter and reports settings, goals and KPIs settings, intermediate reports, full analysis of the main site metrics, conversions and users behavior, usability 3. Buzz Monitoring Monitoring and analysis of messages referring to a specific topic in social media – providing the clients with reports regarding brand market place and competitive analysis, effectiveness of brand’s marketing communications, market categories and audience analysis Main achievements: Created a special dedicated analytics group which was a unique case for the Russian digital agencies Found and hired high professionals for each direction in spite of the lack of such professionals on the market Developed packs and price policy of analytics&research products which face clients needs Working for biggest OMD clients Renault/Nissan, Shwarzkopf&Henkel, MSD (Merck), McDonalds, BBH and other local brands

Supervising and managing tactical planning in Print, OOH and Digital

OOH planning approach development Supervising and managing tactical planning in Print Press buying Providing the account managers with the presentations on planning approach in print and OOH

Print planning and buying management

Media plans provided for agency clients Consulting clients about media planning in printed press and prognosis of effective advertising campaigns Provide account managers with the print rational presentations for the clients

Analysis of the market overall and of individual competitors; preparing quarterly reports for publishers and directors Evaluating marketing proposals from suppliers, giving recommendations for marketing managers in other departments Creating client-specific proposals for potential advertisers Coordination of corporate projects, such as brochures, booklets, advertising materials, etc.

Support of classified advertising sales managers

Account management, project management and sales