• I managed all PR activities • I fully supervised for affiliate marketing and partially responsible for consumer marketing • Responsible for the development of all marketing materials • Engaged in media planning and advertising in the media • Engaged in reputation marketing • Product Marketing (in a team) • Worked in SMM Achievements: - created over 200 marcom materials for partners (for online stores, for retail chains etc.) - accumulated in one place all the Internet channels of communication with customers - entered the top 100 PR specialists by Pressfeed.ru and created series of articles about COVID-19 and hypertension by myself - developed a partner program for retail chains (electronics and home appliances, pharmacies), including the Incentive Program - prepared the Quick Start Marketing Kit in Russian and English

Head of marketing department • Engaged in strategic business planning work of the marketing department based on the goals and objectives of the company • I managed of marketing team (up to 11 people) • Arranged internal and external marketing communications • Interacted with computer hardware and software manufacturers (vendors) on all issues related to marketing • I managed relationships with external contractors • I conducted analytical work (SWOT, ABC, XYZ etc.) Achievements: - increased sales of USN PCs based on Microsoft OS due to consistent marketing campaigns and events over 50% - expanded the line of computers and servers of USN Computers more than 2 times - increased the list of vendors with whom the company works - increased the number of independent orders by Customers through the b2b-system www.usn.ru by almost 12% - raised sales of the online store www.it-menu.ru by more than 15% - lowered the cost of leads by an average of 20% due to the optimization of the costs of Internet promotion - promoted the site www.usn.ru in the top search results for wholesale queries - shortened the terms of implementation of promotion programs and the period of receiving compensation from vendors for them on average by 21% - saved for the company at least 2 million rubles when working with external contractors - developed and implemented more than 300 stimulating programs, which led to an increase in sales in certain areas up to 100%

• I developed mechanisms to increase customer loyalty in the mass market (STRIM brand) • Conducted usability testing of client interfaces • Conducted customer surveys and prepared results • Worked on customer base segmentation Achievements: - conducted a segmentation of the client base by the parameters of profitability / lifetime - created a mechanism for conducting customer surveys through the Personal Account - implemented the "Thank You Letter" project for mass market customers - prepared a project on an alternative to Fax for corporate clients of the mass market - prepared and launched a program for corporate mass market clients "Bring a company" - developed a program "Club of privileged customers" for regular customers of Sistema Corporation - implemented the Customer journey map project (scheme of the client’s life in the company)

• Engaged in channel marketing: - training sales managers - development and implementation of sales promotion programs of TRENDnet products - production of joint promotional and souvenir materials • Conducted competitive analysis • Engaged in media planning and advertising • Negotiated with Clients and advertising agencies • Organized events for the press and customers • I was responsible for the manufacture of souvenirs and printing products • As a hobby - wrote press releases :) Achievements: - increased seasonal sales by an average of 12-13% due to the launch of more than 20 sales promotion programs for Customers - helding a press conference of the company's President in Moscow in September 2009 - released catalogue of products with a volume of over 100 pages (for a start I translated it into Russian language)

• I led a group of 4 employees • I planned quarterly and monthly marketing budget • I developed and conducted sales promotion programs • I was conduct competitive analysis • Participated in negotiations with computer equipment and software manufacturers (vendors) • I organized customer events • Engaged in media planning Achievements: - developed and implemented more than 50 stimulating programs, which led to an increase in sales in certain areas up to 45-50% - organized 2 conferences for clients, which increased the participants' purchases up to 40%