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Female, 43 years, born on 8 February 1983

Moscow, metro station Semyonovskaya, not willing to relocate, prepared for business trips

Team leader of brand communication and social (inclusive) projects

Specializations:
  • Chief marketing officer (CMO)
  • Marketing and advertising department manager

Employment type: full time

Work experience 22 years 4 months

May 2017currently
9 years 1 month
Private practice / Frealance (non-profit organizations)

Moscow, chernokova.com

Public Activity, Political Parties, Volunteering, Non-Profit Organizations... Show more

Marketing Consultant
• Creating of marketing strategy and social branding strategy; • Marketing and communication consulting of a non-profit organization; • Management of marketing and communications activities of the foundation, participating in activities of the foundation; • Working with advertising agencies, volunteers; аttraction of benefactors, and volunteers to the foundation. • Creating a personal brand strategy and promoting a plan for the chief of the organization; Achievements: • Increasing the number of donors; • Increase in the volume of donations raised; • Raising awareness of the Foundation. https://clck.ru/MsHWG ; https://clck.ru/MsHac
May 2018December 2018
8 months

Moscow, medradiology.moscow/

Medicine, Pharmaceuticals, Pharmacies... Show more

Consultant (Marketing Director)
• Creating and realization of marketing strategy; • Managing marketing and communication activities; • Making presentation and proposes for partners, media, PR, Digital and events; • Creating a personal brand strategy and promoting a plan for the chief of the organization; • Creating an HR strategy and working with staff. Achievements: • Re-branding of the organization; • Growing of social media groups; • Implementation of corporate values.
January 2014April 2017
3 years 4 months

Moscow, www.mts.ru

Telecommunications, Communications... Show more

Brand-manager
• Cooperation with advertising agency on company re-branding • Managing brand communication in the company; • Working with the intangible assets of the company; • Cooperation with Internal Communications Department on creation and implantation of brand strategies; • Business planning and budgeting; • Marketing analysis and creation of brand values for promotion and advertising companies; • Organization and participation in annual shareholders meetings; • Cooperation with MTS operating countries on the implementation of brand strategies; • Re-branding and creating advertising materials for some companies of the group (Телефон.ру; NVISION и др.); • Working with POSM. Achievements: • Re-launch UMS brand in Uzbekistan. The operator's market share in 2015 increased to 5.4% against 1% in 2014 (https://ria.ru/world/20160322/1394410032.html); • Managing re-branding in Ukraine for a brand Vodafone.
October 2013January 2014
4 months

Moscow, yr.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Strategic planning Director
• Briefing with Clients; • Development and creation of creative strategies; • Writing briefs; • Monitoring and analysis of markets; • Supporting research of the brand. Clients: Danone, Colgate-Palmolive Reason for leaving - offer from MTS
October 2012September 2013
1 year
Part-time working in advertising agencies

Moscow

Media, Marketing, Advertising, PR, Design, Production... Show more

Strategist
• Creating different types of strategies: brand strategies; communication strategies; development of sponsorship strategies. • Conducting of the necessary researches. • Consulting and supporting clients’ projects. Categories: FMCG, HoReCa, sports marketing.
December 2010September 2012
1 year 10 months

Moscow, www.depotwpf.ru/

Media, Marketing, Advertising, PR, Design, Production... Show more

Senior Manager Strategic Planning
• Planning brand and communication strategies; • Promotion of existing brands on the markets, repositioning, development, and introduction of new brands; • Creating and lanching of new brands; • Working with different contractors of agency's clients (media, productions, research, etc). Categories: FMCG (grocery, chocolate, water, dairy products, etc.), pharmaceutical, transport, etc. Brand "Высоко-Высоко" (traditionally daily products): - creating a brand idea. - supporting creative working; (https://clck.ru/MsMK5) Gold of World Dairy Innovation Awards 2014 (http://www.depotwpf.ru/news/182) Brand "Молочная культура" (traditionally daily products) - brand positioning. - supporting creative working; (https://clck.ru/MsMNx ; https://clck.ru/MsMQc)
June 2008October 2010
2 years 5 months
lmh consulting

Moscow

Media, Marketing, Advertising, PR, Design, Production... Show more

Senior Strategist
• Planning creative and communication strategies; • Promotion of existing brands on the markets, repositioning, development, and introduction of new brands; • Briefing for creativity, media, and other agencies on strategy. • Strategic supporting clients. Categories: credit and financial (banks, investment companies), automotive parts (batteries); cosmetic (care cosmetics and decorative), industry (metallurgical plant), food (manufacturing), etc Key projects: БТА БАНК – planning communication strategy in a crisis year (2008) Results: the Bank entered the top of 10 for attracting deposits (https://www.kommersant.ru/doc/1099604) ГК ЕВРАЗИЯ ТМ ТITAN – anual client service Results: TM Titan held a leading position in the market of car batteries (an increase of about 25% in units 2009).
August 2007May 2008
10 months
"Pacific Media" advertising agency

Moscow

Media, Marketing, Advertising, PR, Design, Production... Show more

Strategist
• Planning of creative and communication strategies; • Strategy media planning; • Additional responsibilities: developing a PR campaign to promote the services of the Agency for the development and creation of the corporate website, writing press releases, participation in training workshops, corporate style creation.
May 2006August 2007
1 year 4 months
СМ Мишель, ООО

Moscow, sm-michel.com

FMCG (non-edible)... Show more

Group Brand Manager
• Planning and development of new brands to brand portfolio of the company (6 TM "White Beauty"); • Development of a range of brands and plan the creation of new products; • Creating briefs for the production of products for the laboratory. • Pricing. • Development and implementation of trade marketing and media planning. • Search third-party service providers. (TM Miraculum – a segment of anti-age cosmetics, TM Stop Problem – pharmaceutical market). Trade Marks: • Miraculum –anti-age care, • Stop problem – pharmaceutical market, • OrangeSlim – anticellulite products, • SunPower – suncare, • Травель – for body care. • Stop Acne – for problem skin
February 2005May 2006
1 year 4 months

Moscow, www.zepter.ru

Retail... Show more

Manager of Brand and Marketing
• Strategy development and promotion of brand products (cosmetic care products for skin and body, decorative cosmetics, magnetic and decorative jewellery, microfiber cloth for cleaning); • Launch of new products on the Russian market; • Participation in development and planning of the budget, business plans and strategy of the brand; • Working with representatives: • Planning advertising companies. Achievements: fulfilment 120% plan of sales
December 2003December 2004
1 year 1 month
”Le Roy” distribution company

Moscow

FMCG (non-edible)... Show more

Brand & Sales manager
• Analysis and definition of development and distribution ТМ Burlington in regions of Russia; • Working with marketing and advertising communications, merchandising, PR-support; • Working with factory “ Burlington Arlington Socks” (the order of collections and logistics); • Searching for new clients; working with client base (creation of a new collection for clients’ retail stores); • Supporting retail stores of client base; conducting financial documentation and balance of the company. Achievements: increasing the customer base and volume of orders.

Skills

Skill proficiency levels
Communication Strategy
Communication skills
Market Research
Teamleading
Brand Management
B2C Marketing
B2B Marketing
project
Brand Building
Social Media Marketing
Strategic Marketing
Presentation skills
Advertising
Marketing Communication
PR

About me

I am a marketing and brand communications consultant with expertise in telecommunications, healthcare, charity, finance, and FMCG. I have worked for various geographical markets: Russia, Uzbekistan, Armenia, Belarus, Turkmenistan and others. I specialize in analytical strategy and planning, and also have experience as strategist, brand manager and marketing director.

Portfolio

Languages

Russian — Native

English — B2 — Upper Intermediate

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter