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Мужчина, 38 лет, родился 28 января 1988

Москва, м. Достоевская, готов к переезду, готов к командировкам

Senior strategic planner

200 000  на руки

Специализации:
  • Руководитель отдела маркетинга и рекламы

Тип занятости: полная занятость

Опыт работы 18 лет 10 месяцев

Декабрь 2010по настоящее время
15 лет 6 месяцев
Mccann Erickson Moscow

Москва

Senior Integrated Strategy Planner
This role requires working with several different clients while managing the development of multiple initiatives Key responsibilities: - Help to instantly lead key agency’s clients (work directly in collaboration with the head of department) - Participate in new business pitches as a leader from strategic department or a crew member - Being proactive and able to develop relationship accordingly on behalf of the agency - Work in partnership with media and strategic planner to clarify to how the brand communicates across different types of media - Co-facilitating workshops, and managing write-ups and analysis - Develop junior personal knowledge & skills Main clients: Sberbank (bank # 1 in Russia), Burger King (pitch + instant work with the brand), General Motors (Opel, Chevrolet), Coca-cola (Fanta, Sprite and CC – since June 2012) Pitches and project clients: Megafon (top-3 telecom operators), Martini (Asti, Prosecco), Tsvetnoy Central Market, Beeline, Svyaznoy (retail), Adrenalin rush, Cordiant, Blizzard (world of warcraft), Ingosstrakh, Intouch insurance etc. Side-work: IKRA – tutor, Mccann Initiatives (Kiss my ads fest, inner trainings, Cannes analysis, agency newsletter, etc.) Achievements: Promotion in June 2012 to Senior Integrated Strategy Planner Turned Burger King from 1-project to the regular client
Июнь 2010Декабрь 2010
7 месяцев
DeLuxe Interactive, компания

Москва, www.deluxe-interactive.com

Digital planner
Key responsibilities: - Development of brand behavior strategies within social networks and digital landscape - Analyze trends and emerging platforms to develop consumer insights and better brand communication - Being up-to-the minute resource for information and trends - Write and sell marketing strategies andd solutions to big brands - Communicate information to the client and other team’s members in both written and verbal formats Main clients: Bacardi (brands from Eristoff to Bacardi Rum) Sberbank (social media strategy) Pitches and side-projects: Sberbank, Bacardi, Jaguar, Miller, Intel, Sony, Beeline, Rosinter, Rollton
Сентябрь 2009Июнь 2010
10 месяцев
Instinct BBDO Group

Москва

Junior Creative Planner
Promoted to strategic planner after 6 month of work, working with between digital and ATL disciplines Key responsibilities: - Stimulus preparation and briefing - Lead small projects with support from the rest of the team - Spot trends in consumer behavior and attitudes relevant to client’s business - Synthesize information from various sources and extract key messages - View, analyse and present brand’s competitive environment in a way that makes sense to others - Analyze competitive scenario and monitoring social-cultural trends Clients and pitches: IKEA, Megafon, Nike, M-video, Vedomosti newspaper, local pitches (Yashkino, Pro-Chips, Inmarko) Side projects: • 1st place at BBDO Digital Wordshop communication strategy (BBDO digital workshop) course with 360 NIKE campaign • Lecture on Sunday Up Market («How to sell the unknown" - was attended by about 120 people • Regular publication of digital newsletter within the agency • Organization of subscription news digest F5
Август 2007Август 2009
2 года 1 месяц
Mothertongue Leo Burnett Group

Москва

Strategic Analyst
Key responsibilities: - Deliver strategic input/support on larger projects - Attending & analyzing research, including debrief development - Present data and findings in a meaningful, releant way for all constituencies - Posession and usage of quantitative and qualitative research skills for primary and secondary data Brands: Audi, Gazprom, Fanta, Sprite, Alfa-bank, Efes - Stariy Melnik iz Bochonka, Sokol

Обо мне

Profile Highlights: - 5+ years of professional experience, advancing from Junior Analyst Assistant to Senior Strategic Planner - Experienced in leading accounts and work as a focused and well-rounded team member who is not afraid to voice opinions and can deliver high level of personal impact - Ability to orchestrate all brand planning, strategic planning and analytical activity to build not just a brand message but by where, when and how brand should communicate - Talented for abstract thinking with innate curiosity and insight into human behavior and popular culture, nuanced understanding of the creative work - Strong deadline orientation and ability to effectively prioritize and meet deadlines - Curious person with constant striving to self-development and sharing the knowledge (Currently working on storytelling principles), strongly analytical and communication skills - Experienced in many different workflows and work landscapes: both boutiques and multinationals; from massive national brands to international iconic ones. Career development pathway: Junior Analyst Assistant /2007/ Strategic Planner /2009/ Junior Creative Planner/ 2010/ Digital Strategic Planner/2011/ Integrated Strategy Planner/2012/ Senior Integrated Strategy Planner

Высшее образование

2010
Высшее образование
МЭСИ
Гражданское право, бакалавр

Знание языков

Русский — Родной

Английский — C2 — В совершенстве

Повышение квалификации, курсы

2011
Интерактивные коммуникации в рекламе - ИКРА
Red Keds
2010
Wordshop BBDO
BBDO

Гражданство, время в пути до работы

Гражданство: Россия

Разрешение на работу: Россия

Желательное время в пути до работы: Не имеет значения