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ЗарегистрироватьсяМужчина, 38 лет, родился 28 января 1988
Москва, м. Достоевская, готов к переезду, готов к командировкам
Senior strategic planner
200 000 ₽ на руки
Специализации:
- Руководитель отдела маркетинга и рекламы
Тип занятости: полная занятость
Опыт работы 18 лет 10 месяцев
Декабрь 2010 — по настоящее время
15 лет 6 месяцев
Mccann Erickson Moscow
Москва
Senior Integrated Strategy Planner
This role requires working with several different clients while managing the development of multiple initiatives
Key responsibilities:
- Help to instantly lead key agency’s clients (work directly in collaboration with the head of department)
- Participate in new business pitches as a leader from strategic department or a crew member
- Being proactive and able to develop relationship accordingly on behalf of the agency
- Work in partnership with media and strategic planner to clarify to how the brand communicates across different types of media
- Co-facilitating workshops, and managing write-ups and analysis
- Develop junior personal knowledge & skills
Main clients:
Sberbank (bank # 1 in Russia), Burger King (pitch + instant work with the brand), General Motors (Opel, Chevrolet), Coca-cola (Fanta, Sprite and CC – since June 2012)
Pitches and project clients:
Megafon (top-3 telecom operators), Martini (Asti, Prosecco), Tsvetnoy Central Market, Beeline, Svyaznoy (retail), Adrenalin rush, Cordiant, Blizzard (world of warcraft), Ingosstrakh, Intouch insurance etc.
Side-work:
IKRA – tutor, Mccann Initiatives (Kiss my ads fest, inner trainings, Cannes analysis, agency newsletter, etc.)
Achievements:
Promotion in June 2012 to Senior Integrated Strategy Planner
Turned Burger King from 1-project to the regular client
Июнь 2010 — Декабрь 2010
7 месяцев
DeLuxe Interactive, компания
Москва, www.deluxe-interactive.com
Digital planner
Key responsibilities:
- Development of brand behavior strategies within social networks and digital landscape
- Analyze trends and emerging platforms to develop consumer insights and better brand communication
- Being up-to-the minute resource for information and trends
- Write and sell marketing strategies andd solutions to big brands
- Communicate information to the client and other team’s members in both written and verbal formats
Main clients:
Bacardi (brands from Eristoff to Bacardi Rum)
Sberbank (social media strategy)
Pitches and side-projects:
Sberbank, Bacardi, Jaguar, Miller, Intel, Sony, Beeline, Rosinter, Rollton
Сентябрь 2009 — Июнь 2010
10 месяцев
Instinct BBDO Group
Москва
Junior Creative Planner
Promoted to strategic planner after 6 month of work, working with between digital and ATL disciplines
Key responsibilities:
- Stimulus preparation and briefing
- Lead small projects with support from the rest of the team
- Spot trends in consumer behavior and attitudes relevant to client’s business
- Synthesize information from various sources and extract key messages
- View, analyse and present brand’s competitive environment in a way that makes sense to others
- Analyze competitive scenario and monitoring social-cultural trends
Clients and pitches: IKEA, Megafon, Nike, M-video, Vedomosti newspaper, local pitches (Yashkino, Pro-Chips, Inmarko)
Side projects:
• 1st place at BBDO Digital Wordshop communication strategy (BBDO digital workshop) course with 360 NIKE campaign
• Lecture on Sunday Up Market («How to sell the unknown" - was attended by about 120 people
• Regular publication of digital newsletter within the agency
• Organization of subscription news digest F5
Август 2007 — Август 2009
2 года 1 месяц
Mothertongue Leo Burnett Group
Москва
Strategic Analyst
Key responsibilities:
- Deliver strategic input/support on larger projects
- Attending & analyzing research, including debrief development
- Present data and findings in a meaningful, releant way for all constituencies
- Posession and usage of quantitative and qualitative research skills for primary and secondary data
Brands: Audi, Gazprom, Fanta, Sprite, Alfa-bank, Efes - Stariy Melnik iz Bochonka, Sokol
Обо мне
Profile Highlights:
- 5+ years of professional experience, advancing from Junior Analyst Assistant to Senior Strategic Planner
- Experienced in leading accounts and work as a focused and well-rounded team member who is not afraid to voice opinions and can deliver high level of personal impact
- Ability to orchestrate all brand planning, strategic planning and analytical activity to build not just a brand message but by where, when and how brand should communicate
- Talented for abstract thinking with innate curiosity and insight into human behavior and popular culture, nuanced understanding of the creative work
- Strong deadline orientation and ability to effectively prioritize and meet deadlines
- Curious person with constant striving to self-development and sharing the knowledge (Currently working on storytelling principles), strongly analytical and communication skills
- Experienced in many different workflows and work landscapes: both boutiques and multinationals; from massive national brands to international iconic ones.
Career development pathway:
Junior Analyst Assistant /2007/ Strategic Planner /2009/ Junior Creative Planner/ 2010/ Digital Strategic Planner/2011/ Integrated Strategy Planner/2012/ Senior Integrated Strategy Planner
Высшее образование
2010
Высшее образование
МЭСИ
Гражданское право, бакалавр
Знание языков
Повышение квалификации, курсы
2011
Интерактивные коммуникации в рекламе - ИКРА
Red Keds
2010
Wordshop BBDO
BBDO
Гражданство, время в пути до работы
Гражданство: Россия
Разрешение на работу: Россия
Желательное время в пути до работы: Не имеет значения
