Digital marketing manager Nov 2020 - June 2022 - Strategic planning for the year / quarter / month - Create and integrate marketing projects from initial campaign idea to implementation and KPIs analyzes to increase Acquisition, Activation (+32% Y2Y) and Retention (+13% Y2Y) - Plan and execute communication strategy though all channels: social media, e-mails, website - Leading Social media: Instagram, YouTube, FaceBook, Telegram, VK - Collaborating with teams, external agencies, and freelancers for paid search, paid social, SEO, PR, design, and copywriting - Creating and developing projects with opinion leaders and influencers - Email Marketing (average open rate - 14%) - Managing website updates and improvements for Russia, CustDev, CJM Launched a 90-days e-mails program for people who has just started to work with the MLM brand: achieved +17% staying with the brand after 90 days, LTV +7% for the HY. Created Social Media Guide for Brand Partners to help them to develop their Social Media: 3186 uploads (25% of active customers). Launched website analytics for Yandex and Google. Web Content Team Lead June 2022 - Present - Leading the Web Content team to update 16 websites - Collaborating with design, translation, product marketing departments to run the updates on time - Managing projects to improve user experience

Working with brand DIVAGE - Plan and execute Brand Marketing strategy, activation calendar and smaller initiatives when relevant based on target audience preferences and behaviors, and competitive environment - Prepare and coordinate efficient and relevant multi-stage, content-led, digital marketing campaigns including digital events, social media, e-mails, website content, product launches - Grow sales, audience reach, brand awareness and engagement - Analyzing market trends, customer behavior, and competitive landscape (GFK, Nielsen), and prepare reports by collecting, analyzing, and summarizing data - Managing teams, external agencies, and freelancers for paid search, PPC, paid social, SMM, SEO, design, and copywriting - Measure and share the results of all marketing campaigns - analyze and report on all activity to ensure to make data-driven, informed decisions - Develop and implement social media and influence marketing strategy (content + promotion) with clear KPIs ACHIEVEMENTS: +105% followers for DIVAGE make-up brand in 2019 Y2Y (from 67K to 140K), and hit the average ER at 3,6% through the year. Launched a make-up collection with 2 Russian celebrities. Created a loyal to brand base of influencers (who were publishing about new products for no fee) which included 600+ influencers with total coverage of 4+ million. Launched a flash game with 35% conversion to purchase.

Clarks stores marketing & PR management: Connecting with global marketing team; Adapting marketing materials for Russian stores and wholesale; Supporting global marketing activities; Managing PR with magazines and bloggers; Preparing PR and POSM reports monthly; Organizing events (press-days, openings, partners dinners, etc.); Stocks managing and efficiency marking; Showroom managing; Translating press-releases, adapting, following up; Communicating with marketing departments of shopping malls; SMS & E-mail marketing B2B marketing: Exhibitions managing; Supporting company brands with marketing materials; Events managing for wholesale customers; Writing articles and copywriting.

Эмблема компании BakeLab Marketing ManagerMarketing Manager BakeLab · КонтрактBakeLab · Контракт авг. 2017 г. - июнь 2018 г. · 11 мес.авг. 2017 г. - июнь 2018 г. · 11 мес. Москва, РоссияМосква, Россия Project Work Managing exhibitions representation (Russia, China, Germany); Creating printed materials (from idea to printing details); Managing freelancers work: video maker, photographer, copyrighter, website creator; Managing brand marketing part with brand managers; Collaborating with sales managers; Creating brand and product promotion for B2B and B2C; SMM; Building brand-customer relationship; Creating marketing presentations for B2B customers.

Started as marketing department assistant, promoted to brand specialist. Then working half-time as a brand manager Supporting seasonal launch: planning stores seasonal decoration, POS materials. Prepearing communication materials (digital images for Instagram, POS materials) Supporting of BTL and Cross-Promo activities. Product forecasting. Researching market environment. Preparing presentations about the product for shop-assistants and company departments. Social Media Marketing (Instagram brand account, preparing content for VK group). Building brand - customer relationships with social media Working with bloggers, stylists. Preparing PR and ADV materials. Analyzing competitors` activities. Working with design-agencies and production companies. Controlling and coordination marketing department assistant. Weekly and monthly media reports.

Writing articles for local newspapers. Teaching children the basics of journalism. Producing presentations. Event management. Communicating with journalists. Social media marketing (posting texts and photos of events).