In subordination: 7 employees (regional managers included) 1. Advertising and marketing company events planning, organization and control. 1.1. Promotion strategy development, budgeting (budget defense included), mediaplanning (ТV, OOH, radio, large-scale BTL-projects, SMS-campaigns, Internet-communications, E-mail, special projects organization in regions, etc.), advertising campaigns creative conception development, conclusions and recommendations preparation 1.2. Catalogue, leaflet (once a month average) issue. All complex of works organization from design development till its` work efficiency estimation. Control for advertising materials development and producing (including POS-materials) 1.3. Loyalty club forming and management by all indicators (3 programs promotion) 1.4. Sales marketing support, sales stimulation actions development and control 1.5. Analytics (consumer franchise, competitors and etc. analysis), researches and questioning organization (independently and with the agencies help) 1.6. PR, exhibitions and presentations planning 1.7. Reports and presentations for investors 1.8. Analytical reports about events (by SAP, BW)

Zone of responsibility: advertising, design, packing, souvenir and printing production. In subordination: 15 employees Objects and aims of activity: In planning: 1. Advertising department activity organization (aims forming, prioritization). 2. Advertising champagnes effective planning and implementation. 3. Budgeting. In processes organization: 1. Organization of system approach in projects choosing, brand promotion solutions. 2. Regulating documents development for effective organization of advertising department staff work. 3. Development of typical forms of agreements for the process optimization. 4. Annual service tenders planning and organization. In control: 1. Control for project implementation done by partner agencies. 2. Control for plans implementation done by advertising department employees. 3. Control for plans of promotion campaign for company’s brands 4. Brand advertising efficiency control. 5. Budget control.

Voluntary termination reason: delay in salary payment for 2 months. Area of responsibility: advertising, design, trade marketing (activities in 10 regions), trade staff training 1. Planning of department work for long-term and short-term period. 2. Advertising and marketing events (ATL, BTL, trade) efficiency estimation. 3. Business-processes organization, brining them to the system (terms, regulations, standards, and rules writing). 4. Organizing behavior management in department and corporate values forming.

1. Organization of marketing and advertising department work (experience of managing the stuff, tasks arrangement, implementation control, development of motivational patterns for department stuff (based on KPI) - 10 employees). 2. Advertising and marketing policy implementation. 3. Development of advertising strategies and company trademarks positioning, promotion projects substantiation. 4. Advertising and marketing budget planning and control. 5. Planning, organization and control for advertising and trade-marketing programs. 6. Development of technical tasks for marketing (research) and advertising events. 7. Experience of work with advertising, mass-media, BTL, PR-agencies, design-studios, full-cycle agencies. 8. Organization of work for opening shops (shop potential estimation, shop plan development, staff training, shop opening, advertising maintenance of opening (organization of outdoor advertisement development and making, navigation development), promotion program development, advertising actions and events efficiency analysis). 9. Development and implementation of marketing and advertising events complex for implementation of net shops plan indicators; development of company trademarks promotion plan. 10. Organization of development and control for quality of advertising materials (texts, placards, folders, catalogues, booklets, audio and video, souvenir production). 11. Organization of development and making of exhibition stands, providing exhibitions, seminars and other company events by representative production. 12. Work with suppliers: development of paid promotion standards on the network shops territory. Organization of inner goods promotion actions, trading places sales for suppliers (sales plan implementation), organization of suppliers’ actions. 13. Development of standards, technological instructions, competitor analysis and monitoring; sales analysis, preparation of analytical reports and recommendations.

1. Development and putting of products on the market for brands starting from point zero (name choosing (naming), visualization, testing on target audience, development of positioning, brand wheel and putting of products on the market conception, further promotion). 2. Estimation of network shop potential, development of marketing and advertising events complex for driving network shops to positive profitability. 3. Organization of quantity and quality researches, analytical reports preparation with conclusions and recommendations. 4. Firm style development. 5. Control for advertising department work.

1. Taking part into development and implementation of trademark “Kirieshki” marketing strategies. 2. Analysis of product status on market based on researches. 3. Development of advertising promotion conception of trademark “Kirieshki”, trademark advertising campaigns plan, calendar plan of promotion, including promo-actions planning (development of BTL-ideas), efficiency forecasting. 4. Advertising materials development and creation (scenario ideas development coordination, audio and video scenarios, layouts in coordination with the approved advertising conception, promo-actions ideas, POS-materials); advertising materials producing coordination on all the stages of work. 5. Coordination of work of advertising campaigns strategies implementation in branches (collection and analysis of reports from branches about “Kirieshki” trademark, checking advertising budget according to mediaplans, coordination of advertising materials placement, responsibility for terms maintenance and quality of planned works, efficiency estimation). 6. Budgeting: planning and control for advertising budget implementation (11 branches).

Voluntary termination reason: university graduation and job offer in headquarter of “Sibirkij bereg” company with salary increased 5 times. 1. Preparation and organization of researches (tea/coffee market), including questionnaire making, analysis of received data, comclusions and recommendations writing. 2. Organization of information collection (census of city sales outlet), distribution measurement, repute of trademark definition, analysis of competitors’ activity, etc). 3. Planning, organization and coordination for all the works of advertising campaigns arranging, choosing mass-media and other information channels, mediaplanning, advertising materials placement according to market specific characteristics, target audience and media-indicators (CPT, СPP, GRP and etc.) 4. Development of sales stimulating actions (for wholesale buyers and direct customers). 5. Selection of personnel (interviewers, promoters, samplers, operators). 6. Creation, negotiations, placement, printing materials, exhibitions, PR. 7. Estimation of efficiency of advertising and trade-marketing events.