Operational management and control of marketing costs: - evolved system of metrics for daily control of performance marketing cost; - set processes and procedures to collect data regarding other costs; - developed reporting with forecasting mechanics; - held regular meetings with CMO regarding changes in operational strategy. Increase transparency of internal Advertising Revenue (work in progress) Budgeting and targets setting for marketing costs and AdRevenue: - restructured processes and communication to get comprehensive budget and accepted AdRevenue plan; - built financial models to support decision making.

Fulfillment operations optimization for FMCG products: - 20% operational cost reduction due to proposed packaging mechanics; - designed new scheme of storage-shelves for additional 10% cost reduction. Re-launch of Loyalty Program (LP): - designed parameters of LP, evaluated budget and effect on economy; - set targets for re-launch responsible team. Customer cohorts development: - evaluated metrics of existing cohorts and built baseline forecast for the upcoming year; - set targets for clients acquisition.

Developed ML-based MAU forecasting model dependent on marketing budget for the upcoming year spending planning. Optimized algorithm of customer base selection for push-messages sending out, 2x decreasing sending time.

Budgeted digital marketing costs: - planned and tracked digital marketing budget by days and channels; - recommended corrections to budget distribution between channels. Supported marketing projects with financial analysis and valuation. Introduced attribution model of Loyalty Program (LP) bonus points to marketing campaigns and other LP activities to increase transparency of marketing spending: - introduced classification scheme of transactions and channels of LP points; - set rules for points attribution to marketing and other activities. Set up centralized weekly process of sales planning by several Business Units teams (16 teams in total) to achieve company’s targets: - built financial forecasting model; - set up process of collaboration between BU teams. Automated and transferred routine reports from excel-sheets to PowerBI.

Promo activities evaluation: - built time-series model for baseline forecasting of product promo campaigns; - developed consumer behaviour based approach for cannibalisation detection of general promo campaigns. Customers base segmentation for better tuning of marketing campaigns. Ad-hoc analytics regarding behaviour of different client groups and product performance.

Optimization of assortment planning and distribution within own retail stores: - developed model of neural networks ensemble for stores segmentation for more accurate and precise planning of product buy for future seasons; - prepared generic assortment plans for each segment of stores; - involved in project of “in-season” stock redistribution between stores and changes of articles launch schedule to improve net sales generation; - supported experiments to check hypothesis regarding product distribution; - ad-hoc and regular analytics regarding performance of stores and stock. Performance improvement of reconstructed stores: - identified reasons of the worst performing reconstructed stores; - prepared and executed plans for assortment changes in these store; - developed tree-based model for prediction of store’s net sales based on product mix to justify changes in assortment; - designed guidelines for architectures regarding optimal product capacity of newly opening stores based on available sales area; - as part of cross functional team opened ~30 new stores based on lessons learnt in terms of product capacity and product mix.

RFID implementation in more than 500 stores (business side): - developed logic and algorithms for the autonomous advisory system for proper presentation of products on sales floor; - prepared educational materials regarding functioning of the system for retail teams; - designed interface and functionality of local application for the support and setting of advisory system; - worked out and set customizable reporting for the needs of merchandising and buying departments; - designed User-Stories and User-Acceptance-Tests for RFID related projects.

Redesigned approach to customers’ feedback processing and its transition to production within quality transformation project in Russian metal & mining company. Changed model of selling separate transactional banking services to integrated product that directly suits clients’ needs in one of the largest Russian banks.

Adapted cost-accounting system to future product line differentiation. Redesigned the structure of cost centers to increase transparency demanded by German HQ.

Optimized calculation model of real estate maintenance cost; calculation time improved 4x times. Worked out benchmark of operational costs efficiency.