1. Establishment of marketing department (being in charge of up to 7-member creative team); 2. Development of marketing strategy for regional expansion, marketing support and business development in the regions; 3. Development and implementation of marketing and brand strategy; 4. Implementation of the media plan of marketing activities in accordance with the approved annual plan; 5. Analysis and monitoring of KPIs, and campaign ROI optimization; 6. Creating and performing programs to attract and increase customer loyalty; 7. Designing and executing the marketing calendar of activities and programs; 8. Designing communication strategies in the field of advertising and PR; 9. Competitive benchmarking; 10.Designing, protecting and executing the marketing budget; 11. A system of cross-channel traffic attribution (web, mobile, smart TV, promo codes, cross-sales, partnerships) was developed and implemented; 12. Сreation of technical specifications for landing pages, advertising articles, writing expert articles in the company’s blog and the media; 13. Preparation the annual marketing plan and regular control of plan execution; 14. Management of merchandizing department including designers (internal & outsourcing); 15. Development of merchbook;

Experience -16 years 8 months 1) Management of merchandizing department including designers (internal & outsourcing); 2) Control of merchandizing processes in company retail shops (more than 207 shops), and partner shops; 3) Development of seasonal guidelines and workbooks for showcase and shopping space redesigning; 4) Development of merchbook; 5) Preparation & coordination of showcase design, communication with providers, installation contractors, advertising and creative agencies; 6) Development and conduction of trainings for retail shops staff; 7) Development of recommendations to company retail shops regarding goods presentation in accordance with corporate advertising campaigns; 8) Control over company standards execution in retail shops, regular shop visits, analysis of control lists, providing recommendations for corrections; 9) Coordination of new shops opening projects, cooperation with architects, calculation of required equipment, POSMs, creation of orders for production & delivery; 10) Coordination of department activities, tasks settings, milestones, status meetings, providing regular feedback to employees; 11) Development of management reporting, regular updates of top management with the recent project status and analytics; 12) Development & monitoring of department KPIs; 13) Regular monitoring and analysis of retail shop requirements regarding equipment & POSM; 14) Organization & coordination of delivery equipment & POSM to retails ships; 15) Development of shop zoning; 16) Participation in annual financial planning and regular control of plan execution;

5 years 11 months 1) Management of merchandizing team (37 retail shops), task settings, control of implementation 2) Control of marketing campaigns implementation in Regions according to corporate marketing plan 3) Preparation of management reporting & presentations regarding marketing campaign status and results 4) Development, design, implementation and control of company standards execution in retail shops 5) Leading projects of concept design and show-rooms (full cycle), identifying required POSM, Moods etc. 6) Optimization of promo-merchandising system, assortment placing, increasing efficiency of promo display 7) Development and conduction of trainings for retail shops merchandizers, preparation of guidelines, standards, brandbooks 8) Coordination of redesign projects, creation/update of planograms 9) Development & implementation of optimal shopping space and equipment placing 10) Participation in annual financial planning and regular control of plan execution 11) Attestation of employees 12) Development of equipment placing standards; running tenders for equipment & POSM providers, communication with providers, identifying requirements. 13) Communication with Retail Sales, Marketing, Commercial functions

2 years 5 months 1) Control of marketing campaigns implementation at Russian market according to corporate marketing strategy 2) Coordination of decorators & sales representatives in retail shops, including projects of new shops opening 3) Participation in shopping spaces design, evaluation of design efficiency and providing recommendations for corrections 4) Coordination and control of development and adaptation of advertising materials 5) Analysis of consumer feedback 6) Creation of equipment & POSM orders from providers, communication and control of delivery 7) Development of instruction procedures & guidelines for internal employees

5 years 1 month 1) Design of showcases 2) Control of goods placement 3) Shop space zoning 4) Preparation of reports 5) Conduction of trainings for employees

1) Managing of client database, regular communication with Regions 2) Analysis of consumer feedback 3) Identification of individual style and recommendations 4) Monitoring & analysis of consumer demand

2 years 3 months 1) Maintenance of office work 2) Working with office facilities