The full scope of Marketing Activities for Cars Category. Key brand - Kia. Core Responsibilities: • Development and implementation of brand strategy • Conduct analyzing company brands financial reviews and competitors activity to identify risks to brand performance and proposes remedial actions to be taken to manage these • Marketing budget planning. Marketing Implementation according to plan and the budget • Consumer traffic generation via advertising in Yandex Direct, Google AdWords, SEO, E-mail, Marketplaces, SMS • Coordination and supervision of agencies' work. Achievements: • Marketing actions resulted in sales volume Increase by 8% in 2019 compared to the previous period. • In 2020 our dealership became a №1 Kia seller in Moscow • Developed and created more than 15 trigger email chains for email-marketing automation with an Open Rate of 60% and a CTR of over 38%

• Development and implementation of marketing programs and activities • Planning and execution of marketing budget • Bringing to life new marketing to grow unique brand image and to increase revenues and profitability • Marketing activities coordination for lead generation. • Maintenance of the company's website, E-mail, SMM, SMO. • Organization events: visits, seminars, conferences and exhibitions. Achievements: • Three successful scientific conferences for 250+ people. • Increased new customers and company awareness by 25% in 2018 compared vs.LY

• Preparation of reports on sales volumes and balances of parapharmaceutical products based on OLAP technology • Monitoring of competitors, products and prices for marketing department • Collaborate with IT, marketing and sales department for searching for growth points

• Implementation and revision of the CRM system • Development of customer journey map and building of communication chain through the customer life cycle based on CRM • Conducting and monitoring current marketing activities, communication projects and events. • Create landing pages and maintenance of the company website. Achievements: • Increased landing page conversion rates by 22% • Building the customer journey map and optimizing the sales funnel led to an increase in • Average check by 27% in 5 months.