Creation and implementation marketing strategy as a part of corporate strategy. Marketing budget split by channels and instruments, control of marketing spendings. Analysis and presentation the results of efficiency of marketing activities. Managing marketing team incl trade marketing, brand managers, analytics, designers, promotion, smm. Growth of sales, profitability and offtake. Assortment portfolio optimisation, new products development, financial calculations of profitability of assortment. Strong analytics skills. Working on corporate strategy and PNL for CEO.

• Managing 2 brands in premium and mass-market segment • Creation and implementation brand communication strategy of 2 brands • Coordination of big cross-functional team for innovation launch. • Analysis of the markets, sales volumes forecasting, financial calculations of profitability of each product before the launch • Marketing budget planning and split by instruments and channels • Control the organization of Russian and international exhibitions • Redesign of the current portfolio • Preparation packaging and formula for export markets according their regulation – China, USA, UK, GRM Achievements: • During one year of work launched 88 new SKUs from scratch in new categories for the company (eclairs, cakes, rolls, functional cereal bars, croissantants, vegan deserts, shue, pasta, cookies, granola, macarons, snacks, healthy drinks and etc.) • Conducted big amount of marketing campaigns • Won the 1st prize for the best innovation Easter cake on the market

Work 2 months only due to relocation to UAE for family reasons due to COVID. Now based in Moscow. Responsibilities: • Creation and implementation brand strategy for the launch from scratch of 2 new brands in 13 export markets (Spain, Germany, Latvia, Lit, Est, Bulg, Ukr, Pl, Cz, 4 CIS) • Set up key annual KPIs for the brand portfolio (sales volume, market share, image indicators) in all markets • Product portfolio adaptation for each market • Adaptation of packaging in line with legislation of each market • Development and implementation of an integrated marketing plan for all markets in line with local legislation • Marketing budget planning and control of fact spending by countries • Managing one employee, located in Germany

Responsible for innovation pipeline in beverages across 32 PepsiCo Eastern Europe countries. Led innovation process from ideation stage and successful consumer validation to the market launch. Created brand proposition and marketing strategy for innovations from scratch. Coordination of big international cross functional team for innovations launch. Responsible for sustainability agenda in all PepsiCo Eastern Europe beverages (inclusion of recycled plastic in bottles, making whole portfolio fully recyclable, sustainability of secondary packaging, more eco-friendly options for AFH channel). Achievements: Won 1st place in internal international contest for the best PepsiCo project ‘NextBigIdea’ and achieved trip to World Business Forum in NY and right to implement my project into reality. Due to this contest have a good visibility in organization and good recommendations from General Management. Internal award ‘Bravo’ for good revenue results in beverages Awarded with a coin ‘Hero of PepsiCo’ for driving sustainability culture inside organization

Brand strategy development and implementation. Budget planning. Analysis of the market of soothers, bottles and teats, teethers, breast pumps, toys, cups, tableware and etc. from the data, obtained from GFK and other research companies, internal financial reports. 360 degrees marketing mix (digital, trade promo, adv in TV, adv in press, medical marketing, gifts in maternity houses, research, price monitoring, POSM production and placement, participation in exhibitions and etc.) Preparing annual and quarterly business review presentations for the head office in Europe. Participation and leading digital marketing part on this business review. Communication with head office in Europe (production side) on daily basis. Successfully conducted a large number of projects to support brand Сanpol babies. Good skills in assortment analysis: leading the brand with the biggest assortment in nursery category (more than 2500 SKU in portfolio). Strong analytical skills in price positioning and making selling plans of new products. Have an experience in launching license collections (Masha and the Bear, Disney) into the market Working in 1C.

Successfully conducted a large number of projects to support brand FrutoNyaNya. Led new product development process in dairy category (milk, yogurt, biolakt, kefir, cereal, curd and others) from the very beginning till marketing support after appearance on the shelf. Analysis of the market of milk, yogurt, biolakt, kefir, baby cereal, curd and others on the basis of the data, obtained from AS Nielsen, Euromonitor, Romir, GFK, Mintel and other research companies, internal financial reports. Strong analytical skills in price positioning and making selling plans of new products. Helping senior brand manager in shooting commercial (TV and internet advertising). Administration of all web- sites including huge portal for mothers www.школамам.pф. Working with press: accommodation adapted advertising to the technical requirements of magazines, writing PR-articles. SMM (promoting groups FrutoNyanya in VKontakte, Facebook, Instagram with more than 300 000 followers). Participation in different exhibitions. Working with well-known Internet bloggers. Daily customer care management.

Achievements: On my own without any budget had created an English version of web-site www.parmalat.ru had created from the very beginning and successfully promoted smm groups of brand Parmalat in VK, Facebook, Instagram. Had created a huge internet portal about Italian food and recipes to support brand as an expert in culinary.

Analysis of the market of UHT milk, yogurt, fermented milk,kefir, curd, juices and others on the basis of the data, obtained from AS Nielsen, Euromonitor, Romir, GFK, Mintel and other research companies, internal financial reports. Document circulation of marketing department

Document circulation of the company. Customer support on the phone. Helping with flight tickets and booking hotels in business trips. Working with correspondence.