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Male, 53 years, born on 30 May 1972
Moscow, not willing to relocate, prepared for business trips
Résumé Miquel Lazaro
Specializations:
- Sales manager, account manager
Employment type: full time, part time, project work/one-time assignment
Work experience 30 years 9 months
May 2022 — currently
4 years 1 month
VIAVR Spain SL
Hotels, Restaurants, Food Service Industry, Catering... Show more
Business Development Director
To implement and develop the services and products of VIAVR in Europe. To contract new hotels and properties internationally, starting by Spain and France.
October 2018 — February 2021
2 years 5 months
DoubleTree by Hilton Barcelona Golf
www.barcelonagolf.doubletreebyhilton.com
Hotels, Restaurants, Food Service Industry, Catering... Show more
Director of Sales and Marketing
Hotel Sales and Marketing Representation both domestically and international.
October 2017 — October 2018
1 year 1 month
Bari Groep BV
Director of Sales
Director of Sales for two Marriott branded properites, located in Holland and Germany: Element Amsterdam and Element Frankfurt Airport
March 2015 — September 2017
2 years 7 months
Pestana Hotel Group
Business development manager
In charge of Business Development and Sales Strategy
Managing Sales teams (two of them remotely).
September 2012 — May 2014
1 year 9 months
Hotel Fairmont Rey Juan Carlos I 5* GL
Spain, www.fairmont.com/barcelona/
Hotels, Restaurants, Food Service Industry, Catering... Show more
DIRECTOR OF SALES RUSSIA & CIS
(432 r. - 68 meeting r.)
Avda. Diagonal 671
08028 Barcelona, Spain
*Developing a new position in the hotel, focused on targeting the Russian market
*Current 2% revenue from Russia & CIS, looking forward to get to 8% by the end of 2013
*Consolidating relationships with local incoming agencies and Russian ones.
July 2011 — August 2012
1 year 2 months
Hotel Casa Fuster 5*GL & Hotel Barcelona Center 4* (Leading Hotels of the World)
Spain, www.hotelcasafuster.com
DIRECTOR OF SALES & MARKETING
Fuster 5*GL (Leading Hotels of the World & Virtuoso)
Hotel Barcelona Center 4*S
*Managing a team of 14 people within the two properties ;
*Elaboration of marketing plan, budget, action and travel plan
*LHW offices in NYC and Sao Paulo increased by 12% and 23% revenue in one year, specific
strategies were designated for these two markets
*Increase of Russian market by almost 15% in one year ;
February 2008 — July 2011
3 years 6 months
Hotel Crowne Plaza Barcelona
Spain, www.crowneplazabarcelona.com/
DIRECTOR OF INTERNATIONAL SALES & MARKETING
4*S (276 bedrooms & 18 meeting rooms)
Av. Rius i Taulet 1-3 08004 *Managing a team of two people, Sales Executive
*In charge of USA, UK and Russian markets.
*Russian market was developed from the beginning, contracting a local representative and
reaching more than 800r/n the first year and almost 1400 the second one.
*Sales calls in a monthly basis to these three markets.
*Hotel was very consolidated in UK, regular clients such as Grass Roots, Banks Sadler, Zibrant
and all pharmaceutical companies from all countries
*Building excellent relationships with domestic pharmaceuticals (based here) like Bayer,
Böhringer, Pfizer, Novartis, Almirall or Esteve.
January 2006 — February 2008
2 years 2 months
Marriott Auditorium Hotel Madrid 4*
Spain, www.marriott.com/hotels/travel/madad-madrid-marriott-auditorium-hotel-and-conference-center/
REGIONAL AND INTERNATIONAL SALES MANAGER
(4 hotels, 1477 bedrooms & 120 meeting r.)
Av. De Aragón 400 28022 *Developing strategies in MICE for the largest hotel in Spain.
*2006 and 2007 were excellent years in this hotel. Occupancy about 65% in a 900 bedrooms
hotel opened only two years ago.
*Promoting the hotel for the first time in markets such as USA and UK.
*Establishing excellent relations with MICE agencies in the East Coast and also all
pharmaceutical companies in the NY/NJ area.
*Managing two sales executive, working the local market as well as some markets like
Germany, Switzerland or Scandinavia.
*From the second year, also in charge of the Barcelona region, creating strategies with all local
DMC in the city as well as Pharmaceutical companies.
September 2004 — December 2005
1 year 4 months
Hotel Crowne Plaza Barcelona
INTERNATIONAL SALES MANAGER
Hotel Fira Palace Barcelona 4* (Preferred Hotels Group)
*In charge of UK and USA markets.
July 2002 — August 2004
2 years 2 months
Meliá Colbert Boutique Hotel
France
DEPUTY DIRECTOR
*Managing a multinational team of 40 people, including reception, reservations, housekeeping and F&B.
November 1999 — June 2002
2 years 8 months
The White House Hotel
Great Britain
FRONT OFFICE MANAGER & DUTY MANAGER
(& DUTY MANAGER)
4*Luxory (592 bedrooms & 7 meeting rooms)
*Managing a team of almost 25 people from all over the world.
October 1994 — November 1999
5 years 2 months
Hotel Rivoli Barcelona
Spain
FRONT OFFICE MANAGER & DUTY MANAGER
4* (132 bedrooms & 5 meeting rooms)
La Rambla 128
08002 Barcelona
*Managing a team of 10-12 people.
May 1993 — April 1994
1 year
Hotel Le Parc Chabaud
France
RECEPTIONIST
* (50 bedrooms)
16, Avenue d'Aygu
26400 Montélimar, France
*First work in hotel industry, in south-east France.
Skills
Skill proficiency levels
Driving experience
Driver's license category A, B
About me
More than 20 years of a solid background in the Hotel industry.
Strategic thinker and team builder, passionate about my job.
Consistently exceed goals and customer service expectations. My experience includes 9 years in Front Office and another 16 years in Sales & Marketing. I have worked in destinations such as Barcelona, London, Paris, Madrid, Amsterdam and Frankfurt.
This diversity in both operational and managerial experience, in addition to my knowledge, skills, perseverance and multi-lingual ability, has successfully lead multi-cultural teams and achieving tangible results in very different markets like the UK and USA, Europe, Asia and, specifically, Russia and the CIS.
I have been thrilled to work on different projects and destinations, including small boutique hotels in Barcelona or Paris but also large hotels with great meeting facilities in London, Barcelona,Madrid, Amsterdam and Frankfurt, always in luxury 5* and 4* city hotels.
Strong skills, analysis, System Strategy, Opera, Delphi, Microsoft Word, Microsoft PowerPoint, Microsoft Outlook, Microsoft Excel, Forecasting.
Passionate about sports: Running, Swimming, Triathlon.
Higher education
1993
Higher education
Universitat Autònoma de Barcelona
Hotel Management, Diploma
Languages
Professional development, courses
2001
The Westminster Kingsway College of London
Italian
1990
The North-American Institute
English, Proficiency Degree by the University of Michigan
1989
Lycée Français
French
Citizenship, travel time to work
Citizenship: Spain
Permission to work: Russia
Desired travel time to work: Doesn't matter
