- Leverage CRM as a strategic approach to the business by identifying priority key clusters and developing related strategy + action plans -Set up KPIs based on the key clusters, define and implement CRM tools to help the stores to recruit, grow and develop their customers - CRM analytics – analysing clients’ data bases (Excel), customers’ behaviour and creating further action plans - Managing stores’ CRM requests, ad-hoc analysis -Identifying and creating customers’ targeting lists for EMEA events - Supervising Russian and Harrods media plans, events

- Business analytics supporting company strategies, goals, projects (sales, marketing, CRM, etc) - Analysing and monitoring of markets, highlighting worldwide and regional trends, tendencies - Preparing complex reports and business analyses for Managing Director of EMEA region (sales, CRM, marketing, mystery shopping etc.) - Analysing Excel data bases to design actionable reports influencing CRM, sales and marketing strategies - Analyses of sales, budget, sell-in, sell-out, sell-through, stock, sales by category, customer traffic, KPIs, mystery shopping etc.

- Creating and Implementing brand development strategy in regions - Marketing activities (increasing brand awareness). - PR tours (Berlinale, Dresden Music Festival etc), international exhibitions (Basel World), coordinating events, working with event agencies - PR activities (keeping constant contacts with press), journalists press tours worldwide. - Sales and stock planning. Sell-in and sell-out analysis. Weekly and monthly sales reports. - Pricing policy, planning and budgeting. Price competitor’s analyses. - Achieving budget figures, positive P&L. - Placing product orders (1C program). Controlling logistic and payments issues. - Constant cooperation with POSes (assortment, merchandizing, trainings for staff, COOP marketing activities). - Organization and conducting trainings both in the country and international (Europe, CEE). - Sales promotions programs.

- Communication with suppliers (timely delivery, preparation of trade documents, approval of payments). - Logistic activities (cooperation with transportation companies, control deliveries). - Improving the dealers’ chain – search for the new regional dealers. - Preparing training, advertising and promotional materials, commercial offers for customers. - Oversee the development of the branch office in Saint-Petersburg and Yekaterinburg - Participation in organization of the exhibitions (Dorkomexpo 2012, STT 2012, BALTEXPO 2012, STT 2013) - Product trainings for sales staff. - Partial work with incoming requests (individual commercial offers)

- Working with the team (implementing basis of controlling, trainings, setting goals for the department, motivation programs for the staff) - Daily implementation of high level of service for the clients and maintaining unforgettable experience for them. - Dealing with CRM and negotiating any issues with clients. - Marketing and sales activities (negotiations with existing and potential suppliers). - Constant improving and maintaining premium Marriott Standards. - Creating new seasonal promotional menus - Constant review of competitors in a highly selective market (SWAT analyze). - Working with financial documents (budget, analysis of the profit and losses).

- Operational help to the F&B director and General Manager (translations; business correspondence etc) - Negotiations with supplies, setting business contacts with them. - Partially work as waiter and hostess – work with clients. - Maintaining premium Marriott Standards

• Business correspondence (both English and German) • Assistance in organization of committees, exhibitions and auto salons. • Regular translations of business letters • Assistance and participation in Moscow International Auto Salon / MIAS 2010 (choosing the right layout of stands, distribution of informative materials about the company’s business, assistance in making advertising materials about AEB)