- market segmentation: the customer’s knowledgebase was developed to estimate the competitiveness of products and prices, the results of new products implementation and changes in price policy - market research management: preparing of technical tasks and supervision of the researches for increasing the quality of market analysis and product development planning - product development: recommendation for the cloud product development strategy and cloud security tools were over worked

1. Development of the company’s strategy and market positioning: company’s long-term strategy was approved by the Board of Directors 2. Reorientation of the company’s marketing strategy and structure, according to the market situation and company’s new goals: product marketing function was implemented to support sales through the service provider (MTS) channel 3. Marketing planning and budgeting: marketing plans were developed to support sales in key branches 4. Development of the market analysis: - complex ICT-market development research was conducted to support strategy development. - reviews of several market niches were prepared, incl. cloud market services overview, industrial automation security market research, application market analysis and etc. - tender and competitors monitoring tools were implemented to support top-management with the current market situation information 5. Coordination of the marketing activities with the commercial department and sales support, incl.: arranging of the market events for lead generation and customers loyalty, development of the sales support materials, such as presentations, brochures and other, for key branches (government, oil and gas, financial institutes, utilities and etc.), PR 6. Involvement of vendors into the company's market activities and optimization of the promotion and PR budget: 30-40% increase of the marketing budget efficiency. 7. Analysis of the commercial results and development of proposals for the commercial business-processes re-engineering: implementation of proposals and sales analysis tools in corporate ERP and CRM

1. Marketing strategy development according to the Company’s business strategy; 2. Marketing dep. work organization, including the implementation of budgeting system; 3. Development of the market positioning principles for product lines; 4. Restructuring of the company’s PR policy and current PR-support; 5. Creation of the pre-sale support system and marketing tools; 6. Implementation of the system of customer’s loyalty estimate. Key results: • Market positioning principles were successfully implemented through the company’s marketing tools, including press-releases, pre-sale materials, WEB and etc. • Citation in media has increased in 3-4 times; • Internal marketing tools were successfully implemented: marketing pre-sale support, customers loyalty estimation, media monitoring, tender’s search; • Marketing dep. has successfully organized company’s participation in the key branch events, such as SvyazExpoCom, and has organized several own events for clients; • Marketing dep. has took part in realization of several commercially successful projects, providing customization of the products for the clients’ needs and brands.

1. Business development through identification of new market niches, building an effective strategy of product marketing and promotion of the company; 2. Increasing brand awareness; 3. Company’s market positioning; 4. Integrated marketing system implementation; 5. Vendor’s relation management 6. Customer’s loyalty management. Key results • Regional market strategy development, including analysis of regional business conditions and creation of the solution matrix for branches and regions; • Development of the solutions, that allowed to diversify the product portfolio and to attract new customers; • Commercial department pre-sale support; • Vendor’s relationship management, including contracting, business planning, MDF management and co-marketing; • Customers loyalty program development; • Creation of concepts for company’s participation in key-branch events. Key projects: • Have organized an exposition for Commission for modernization and technology development of Russian economy on the Sankt-Petersburg International Economic Forum’2010: visited by the President of the Russian Federation; • Have organized company’s exposition at the ICTExpo (Tashkent)’2010: visited by the Prime-minister of the Uzbekistan republic.

• Marketing activity planning for finance and government nishes; • Solution (product) development, including market analysis; • Cooperation with vendors for marketing activity and MDF; • Control of marketing plan realization; • PR activity, including planning and co-PR with clients and vendors; • Creation of concept for company’s participation at conferences and exhibitions; • Pre-sale support; • Copywriting: Success stories, Case studies and Press releases. Results • Developed solution matrix for market niches; • New solutions implemented and marketed: Crisis Centers, information systems for government, enterprise management systems for mining; • Organized company’s participation in more than 15 branch events (exhibitions, forums and conferences), including presentation of company’s solutions and results to branch and region authorities; • PR activities in bank and government niches.

• Marketing strategy planning; • Market niches analysis; • Business development department foundation; • Product development; • Potential clients and business partners analysis; • Client’s search and pre-sale; • Regional authorities cooperation for the purpose of sales; • PR; Results: • Developed the marketing strategy; • Implementation of marketing principles. • Implementation of several successful consulting products; • Development of brand recognition; • Revelation of several successful clients.

• Corporate structure and business process analysis; • Optimization of corporate structure and business processes; • Development of motivation schemes for top managers of subsidiary companies in holding structures; • Marketing audit of the energy branch companies. Results: • Successful implementation of motivation schemes in “UES of Russia” holding companies; • Implementation of corporate structure and business processes in client’s practice.

• Development of additional services; • Marketing campaigns creation and realization; • WEB content development; • Implementation of relationship marketing principles in the company.

• Development and promotion of new insurance products.