media planning, account handling, coordination process

Purchasing in Media advertising (TV, Radio, Cinema, Print publications, Internet), BTL, Promo, PR-projects, Marketing Research projects, Creative Services, Gimmicks, Promo-items Organization of tenders in accordance with purchasing policy budget limits together with Business departments. Procurement, contract checking and negotiation for buying conditions aimed at reasonable cost saving and payment terms. Coordination for concluding of contracts according to contract policy of the company SAP procedure skills, current work in SAP

advertising support for MacCoffee brand: direct and sponsorship TV campaigns, OOH placement, preparing ad materials, BTL actions and promotion (including lotteries), carrying out events (MacCoffee factory opening, Tea&Coffee Festival), PR-support (Superbrand, communication with journalists), brand consumer research, market investigations of free niches, launch of new products (MacCandy): working out new flavor, structure, design of packing, POS materials current assortment production support and control

media support (planning, buying and reports), joint cross-actions with cosmetics and perfumery brands, PR actions, working out souvenir production for "Gifts" departments of Arbat Prestige shops, marketing research data analyses (AC Nielsen, Gallup AdFact, «Staraya Krepost» EkspoMediaGroup, internal statistic data)

strategic & tactical planning of advertising campaigns: competitive activity analyses, creating of media strategy, media vehicles selection, buying deals and contracts, tactical plans, negotiations with clients, monitoring of ad campaigns, post-buying reports Primary clients: Boehringer Ingelheim (Finalgon, Finalgel, Lasolvan, Guttalax), FES (MacCoffee, MacCandy), Vena (Nevskoe, Tuborg, Kronenburg 1664, Sinebruchoff), Ratiopharm (Ambrobene, Hilak Forte), Ivax (Novo-Passit, Sanorin, Stoptussin), Altadis (Gauloises), Felina, Reckitt Benskiser (Dosia, Tiret, Kop, Mortain, Vanish, Calgon, Veet), Coty (Margaret Astor, Rimmel, Adidas), Dr Irena Eris (cosmetics)

TV Buyer (July 1997 - July 2000) tactical planning & buying of TV campaigns, Media Executive (March 1996 - June 1997) investigation and analyses of media opportunities, maintaining ad campaigns, competitive activity analyses, post-buying reports Clients: Gallina Blanca, Roche (Saridon, Renni, Berokka), Cacique, Akhma, Izh