CMO for Czech Republic, Belarus and Kazakhstan. Czech Republic, Kazakhstan, Belarus and Thai Marketing strategy Hiring central marketing team from the scratch Developing system of key metrics and analytics Brand health management and atl-campaigns Managing digital marketing (CRM and Performance) Franchise launch Revenue growth 80-110% in each region.

Okko - leading Russian paid VOD-service Hiring and marketing team building (PR, MarCom, Digital, Events, etc.) Okko.Sport brand launch (exclusive English Premier League translation) Launch of several advertising and promo campaigns (Travel, OOH, Radio, Press, Indoor, SmartTV, Digital, etc.) Brand activations in 70 cities (summer cinemas with Tele2, Moscow film festival, Strelka film festival, etc.) Customer segmentation New attribution model 3X boost in growth rate (Y-o-Y)

Results: Revenue increased 5x Growth rate increased twice up to >100% (Y-t-Y) Cohorts retention and LTV increased >100% New premium brand established Strong marketing team Responsibilities: Multimillion advertising budget management Marketing research and analytics Marketing and communication strategy development The launch of integrated marketing campaigns (OOH, TV, Print, Digital, Indoor, Activations) User acquisition and retention Brand building in a premium segment Launch and re-launch in new cities (London, Krasnodar, Sochi) Assessment of marketing investments efficiency (ROMI, LTV/CAC), testing new channels Leading marketing team (8 people)

Team leader of 3 people. ATL, TTL, Digital strategy. Competitive analysis. Market research and analytics. Presentations. Strategic planning, advertising, integrated marketing communications and branding for automotive sector – General Motors (Commonwealth: Chevrolet, Corvette), financial sector, fintech and banking – Sberbank, consumer electronics – LG Electronics, DIY – Castorama, restaurants/fast-food – SubWay, Pharma – Abbott, energy & oil – Gazprom-Neft, retail – Eldorado, Metro C&C, FMCG, charity.

Marketing, PR and branding consultancy Marketing researches (online surveys and interviews) Strategic planning (brand platforms, communication strategies, positioning and brand identity projects) Conducting master-classes and workshops Events management 3 month digital marketing project work for Rossiyskaya Gazeta: Russia Direct and Russia Beyond the Headlines (RBTH) – 22 web-brojects in 16 languages and countries. Results: Branding project (platform and communication strategy) for Travel Operator "Never Sleep"​ Repositioning strategy for leading medical magazine Lady.Vita. Brand strategy and positioning of new resort in Vladimir region (Galaxy) Communications Strategy for CarPrice.ru Brand Platform and communication strategy for SmartDriving.io Optimization of AdWords campaigns for RBTH (more then 20x increase in traffic and 18x decrease CPC) 2 training on digital marketing for SMB and one strategic session (events). Conducting round table "Children recreation and education" Launch of Korean R-Magazine on Korean Market, Negotiations with Arabic, US and German SEO-agencies. Partnerships with Foreign Policy, Bookmate, Excursiopedia. PIK - Leading Russian developer - 3 month project New strategy development Media planning and budgeting: TV, OHH, Press Marketing researches New premium brand development Customer Journey Map (CJM) development

Startup: financial services + branding (innovative financial product for Russian regional and cities governments, fintech) P&L Model, agreements with partners, timeline of project workflow, developed law framework for treaty, presentation materials. Development of new product and creating of business model Negotiations with partners (BBDO, EY, Interbrand, The BCG, Fitch, Moody's, VTB, Openbank, Knight Frank, etc.) Lectures, webinars at leading educational institutions (MGIMO, MSU, RANEPA) Social media campaign with best Cases of financial placemarketing at Facebook, LinkedIn, Instagram and SlideShare. Creating Infographics "Lighthouse placebranding model" for presentation of new product. Big PR-campaign including publishing russian edition of "City branding" book by leading publishing house (MIF) and lecture of the author - Keith Dinnie. Management of 3-people working team Networking and speaking at leading economic forums (KEF, FID, Strategy Forum)

Brand management of 3-rd CIS search engine - Search@Mail.Ru and web-browser Rise of market-share at CIS and Russia Search market from 6.1% up to 9.6% (The fastest growing search engine in Russia - +44% at 2011-2012) Rise the audience of Search@Mail.Ru from 12 mln to 33 mln (ComScore) in 2 years. Up to 2% browser market at Russia and CIS for 3 months after launch. Brand-health research shows the rise of awareness of social features of Search@Mail.Ru 360-degree advertising campaign (Integrated marketing communications: TV, Radio, Press, Internet (Digital, Viral) Management of agencies and project teams up to 5 people Product placement (Elki-2, 8 Dates movies) Special projects (Elki-2, Lomonosov project (Militseiskaya volna+Moi raion), Odnoklassniki) Social Media Marketing (Roem, Habrahabr, etc.) Event Management (RIF, Russir, Ashmanov conference) PR (press conference, media relations) Traffic-management: RB Mail.Ru and Odnoklassniki Analytics and optimization of channels and creatives (TNS, Li.Ru, ComScore, FOM, raw logs, etc.) Development of new brand of web-browser Launch of web-browser "Internet"

Account and project management. Sales for small and medium clients Coordination of programmer, html/css-coder and designer, sales staff People management: Teams up to 4 people Results: 25 Search engine marketing campaigns (SEO, Yandex.Direct, Google.Adwords) 15 developed web sites. 5 Brand-identity projects (logotypes, corporate branding). 2 E-commerce projects.

Planning and optimization of Pay-per-Click (PPC), Media and Search-engine Marketing (SEM) campaigns at Yandex and Yandex.Direct Target audience analysis Results: Up to 500 mediaplans for advertising clients of Yandex