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Female, 59 years, born on 10 October 1966

Moscow, not willing to relocate, not prepared for business trips

Director of Marketing & Communications

Specializations:
  • Marketing and advertising department manager

Employment type: full time, part time

Work experience 21 year 4 months

December 2010August 2014
3 years 9 months
RAMA

www.russiandoctors.org

Director of Marketing & Communications
RAMA is a non-profit organization created to facilitate and enable international medical graduates and other healthcare professionals to excel in patient care, teaching and research, and to pursue their aspirations in professional, humanitarian and community affairs. www.russiandoctors.org In conjunction with the Association Board of Directors and President, I: * Worked through challenges in navigating organizational change and multiple constituents with influence on program including legal, functional business areas, operations and other departments * Executed all major association activities, managed association internal and external communications, developed member acquisition strategy, partner database, sponsor relations, events, formed international partnerships and project development and execution * Led grant search and content development for grant applications, organized fund raising events and activities, medical missions and educational programs * Developed integrated promotional and educational marketing campaigns that included digital and traditional media, e-mail marketing, direct marketing, other * Designed collateral materials, web structure and web content, social media content, collateral content development, design, production * Implemented short and long term marketing and fundraising strategies to drive revenue growth, achieve business objectives and build relationships for the organization within the medical industry ;
November 2009December 2010
1 year 2 months
RF Datacom

rfdatacom.com

Sr. Channel Marketing Development Manager
RF Datacom is an international consultant, wireless technology manufacturer representative and service provider serving enterprise, government, healthcare, SMB and reseller markets. * Managed product and channel marketing for the major company partners, leveraged marketing operating budget, P&L, administered and maintained relationships with all contracted business parties and leads in the development and execution of all market penetration strategies throughout North America and Canada * Increased brand and product awareness by integrating a series of lead generation activities (trade shows, e-mail marketing, webinars, presentations, etc.) for select manufacturers and partners, developed and executed go to market strategy for microwave radios made in Europe * Supervised website restructuring and navigation improvement; developed sales materials & collateral * Initiated active partner development program which resulted in a drastic increase in channel size and sales ; Drove international opportunity assessment and manage new program launches at international, regional and local levels, maintained high ROI.
September 2002October 2009
7 years 2 months
Winncom Technologies

www.winncom.com

Senior Marketing Manager/ Director
Winncom Technologies is a manufacturer, system integrator and international distributor of wireless, networking equipment for data, voice and video; privately - owned corporation with a two-tier distributorship business model servicing large enterprise, SMB, healthcare, education, and government. * Managed full spectrum marketing planning and execution for the corporation, multiple manufacturers and partners; utilized half a million dollars operating budget and worked with a staff of 7 to develop and execute international marketing plans and market penetration strategies to increase business throughout North America and globally for 30+ manufacturers, VAR, and Reseller channels, managed 15-20 trade shows/events annually * Built and maintained an extensive database of prospects and customers in targeted markets and verticals. Increased sales 40% in 7 years through skillful collaboration with Sales & IT departments * Grew sales from $1.5M in 2006 to $12M in 2008 for Motorola NA making Winncom the most productive distributor to date ;
May 1993August 2002
9 years 4 months
Wes Mir Corporation
Director of Sales and Marketing
Wes Mir is a multicultural media company specializing in niche sales and marketing services, TV, radio, and print media production. * Led marketing and sales, multimedia campaign development, public relations, translations and interpreting, event management for local, national, and international clientele spanning multiple industries including education, automotive, telecommunications, financial, sports, clothing, insurance, health care, real estate, media and advertising. * Drove an average 30% sales volume improvement and 40% annual profit growth * Integrated multi-media and multi-national ABA Program promotion, which resulted in 200-325 registrations annually * Reached 1.3M TV viewers through a collaborative news distribution project with Cleveland's FOX 8 News, closing critical information gaps to help the station achieve a much-needed competitive advantage and recouping investment while increasing ad sales 35% * Leveraged C-Level relations skills to secure long-term advertising and PR contracts with Cleveland Orchestra, Cleveland Clinic, Key Bank, ETI Technical College, Jewish Federation, and others comprising close to 50% of company profits * Marketed various films about the NBA, Milla Jovovich, Mail Order Brides, and the History of Hollywood to an audience of 200 million people in Europe that resulted in record ratings - first film captured 40% of the viewers during premiere broadcast in Russia * Contributed to a 100% recovery of invested funds and improved marketing and advertisement sales by 35% through a partnership with a large TV network ;
July 1996August 2000
4 years 2 months
Tiffin University

www.tiffin.edu

Professor
International ABA Program at Tiffin University, Tiffin, OH ; * Taught ABA Communications classes, recruited international students and oversaw financial aid and admissions, with a strong focus on Eastern European students ; * Earned recognition as the best-performing tutor for working with multi-language student groups with varying educational backgrounds. Awarded full professorship after only 2 years ;

About me

• Highly skilled marketing, advertising, design, interactive and public relations professional • Channel marketing professional with international business development experience • Experience in multimedia, healthcare, telecom, education, government, SMB, publishing, other • Full-spectrum marketing, art direction, multimedia development and project management • 21 years of B2B / B2C multi-industry marketing and communications & management expertise • Global product and channel marketing, partner program development and execution • Strategic marketing planning, implementation, measuring results, lead generation / conversion • Cross-functional leader with a strong entrepreneurial spirit

Higher education

2002
Higher education
Tiffin University
Business / Marketing, MBA, Marketing
1989
Higher education
University of Trade and Economics, Kursk
English/German, Bachelor of Arts

Languages

Russian — Native

English — C2 — Proficiency

Citizenship, travel time to work

Citizenship: Russia, USA

Permission to work: Russia, USA

Desired travel time to work: Doesn't matter