Driver's license category B

KEY COMPETENCIES # Business analysis and strategy. Identification of growth areas and integration of multi-national business into Russian market reality and its strategic development by combining benefits of local production, distribution and promotion with company international assets: brands portfolio, marketing and R&D expertise, products outsourcing options #Management. Delivery of corporate commitments through managing effectively organizational resources and capabilities and through building high-performing teams with clear vision of their ‘job-to-be-done’ to meet expectations of key internal and external customers in businesses with a turnover up to 114 million Euros # Marketing and promotion. Development and implementation of marketing plans to promote international and local consumer brands: Veet, Campina, Fruttis, Tender yogurt, Vifit LGG, Fad cakes, Barney Bear, etc. with an annual marketing budget up to 17 million Euros and using the full range of promotion tools: TV, outdoor, Internet, magazines, exhibitions, promos and so on. #Sales to key customers. Leading complex integrated contracts. Managing customers sales funnel. Coordination and conclusion of contracts. # Innovations and start-ups. Starting from "0" and bringing to the result several small and medium-sized businesses in technological equipment and services PROFILE My commercial experience represents a unique combination of knowledge, skills, tools and concepts of business development, which would be a valuable asset for any company. In more than 22 years in large multi-national companies I have learned how to hunt for consumer insights and incorporate them into commercial strategy as well as how to systematically and accurately create and manage complex business-processes, to plan business activities and to activate business plans. However, this kind of models were often conservative, inert and slow to address fast and frequent market challenges – so I took efforts to challenge it from a different angle. In the last 8 years I have been evolving my commercial mindset in a new area and experimented with flexible and adaptive models to deliver quick results and push business growth. I have tried a lot in personal clients’ relations and e-commerce, learned CRM and call-center feasibilities to activate business and to make processes transparent and manageable. As a result, in my approach, I combined speed and consistency in the implementation of projects, and also introduced modern methods of e-commerce, promoting business through external commercial partners, fund-raising and investors relations, KPI-based management. All this together allows to build from "0", to significantly strengthen and to systematically develop any business.