Marketing support for NETGEAR Brand and NETGEAR Representative office activity at RU market. Assistance for both Commercial and Retail Business Units. Main goals are increasing of brand awareness, development and implementation of partners’ strategy and programs, creation of a community of loyal partners, customers and endusers. Expertise in lead generation. Product marketing – new products launches to RU market. Searching for vertical markets. Communication channels to all target groups: partners’ and customers’ mailings, social media, landing pages. Classification of partners’ database. Expertise in event management (seminars, forums, conferences). Creation and localization of promo materials (product catalogues, leaflets), as well as white papers and case studies. Responsible for website. partners’ portal and promo sites. Mediaplanning, PR communication. Budget planning (annual and quarter). Subcontractors coordination (event management agencies, promo (gifts), printing house, designers). Co-marketing with VADs and partners (promo and channel incentive programs, partners events, (planning, budgeting, reports)). Reporting to VP of Emerging markets.

• Administration of marketing department • Responsible for customers’ attraction to the shops of retail chain • Responsible for sales, merchandising and marketing activity in chain (planning, budgeting, approval and realization of trade-marketing programs, authors’ presentations in the shops and other events and activities) • Responsible of co-marketing contracts and loyalty programs • Responsible for communication with shopping centers and malls • Media planning • POSM and outdoor advertising • Assortment management – 90 000sku • Achievements: sales growth 9% (vs.20% market decrease)

• Responsible for MDF realization: budgeting, approving, reporting POE and Proof of Spend (experience with vendors co-marketing funds (Lenovo, Samsung, Xerox, Dell, Netgear, ACCO), MS Jumpstart, Intel Initiatives, MS GLC). • Responsible for Product marketing – development and implementation of different marketing programs (incentives for channel, sales motivation, promo) for Lenovo, Samsung, Xerox, Dell, Netgear, ACCO, Plustek • Responsible for 2nd tires marketing support (ATL/BTL activities, promo programs) • Event-management – full cycle of events arrangement.

Active sales, negotiations, product presentations, before sales and after sales support of networking products, European and Asian RU stocks control, searching for the new partners, constant support of current partners (distributors and resellers). Control of the distribution channel. Marketing support for the customers – arrangement of promo programs for end-users, motivating programs for the distribution channel, motivating programs for sales personnel. Adaptation of marketing initiatives of HQ for the Russian market. Trainings and presentations. Full administrative management of the representative office. Product certification. Basic accounting. Translations and adaptations of press-releases. Arrangement of equipment tests in RU media.

Complex PR&Marketing support Budgeting monthly, quarterly, annually Publicity (press-releases, commentaries, articles, follow-up, events for press, interview, media monitoring, archiving, press loyalty maintenance (business and IT press). ATL/BTL activities. Coordination of PR events and other special corporate projects Website coordination Marketing communications: Mirex Brand promotion to the Russian market. Drive for demand Optical media market monitoring and data systematization Product marketing: new products concept creation, brand line monitoring Sales promotion, trade marketing. Distribution Channel: mailouts, trainings, presentations, partners' program, marketing promotional campaigns, dealers’ conferences and other events Event management Deep expertise in advertising materials production procedure (business souvenirs, POS materials, and trade equipment). Achievements: brand successful leading out from the local market to CIS market in coordination with the sales department

General administrative support: contracts, orders, data base, planning of production, reports, Logistics of raw materials (the Netherlands, Sweden) Support of Marketing department in special events organization and publicity