- Plan, develop and execute brand marketing strategy for Mobile Phones, TV, Home Appliances categories. - Develop and manage product launch projects and communication plans on both ATL and BTL level. - Manage external marketing partners such as advertising agencies, digital marketing firms and production companies. - Develop & Supervise brand content, brand standards and usage guidelines. - Track integration of campaigns with brand consistency and planned commercialization. - Coordinate internal creative process and write creative briefs to external partners. - Implement detailed reporting and insights accumulation process.

6 months project to develop creative department of the company - Manage top to top customer relationships with Red Bull, Kimberly-Clark, P&G, Coca-Cola. - Apply & track Brand guidelines and communication principles for according projects. - Hire and manage designers and copywriters team. - Lead creative process, creative sessions, design, adaption and copywriting.

- Development and coordination of the trade marketing & insights activities. - Maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values. - Lead the strategy of the local sales teams. - Enable execution of strategies via Key Accounts and Field Sales teams. - Lead communication between marketing and sales teams. - POS development and implementation. - Merchandising standards in-field implementation and audit. - Develop and lead category management projects. - Planning and execution of trial activities.

- Define P&G winning choices across dish care, surface care, air care and batteries categories, trade channels and customers within the market. - Own annual category business plan and coordinate to deliver targets and goals. - Defining category and sub-category specific distribution strategies across the markets and channels. - Determine merchandising and recommended pricing strategies and coordinate the execution to the markets. - Execution of portfolio management as part of commercial strategy. - Coach and empower distributors with consulting on general trade fundamentals and techniques specifically to the categories, channels and markets. - Adaptation and application of regional strategies to local markets and providing insight from local markets to regional and global units.

- Influencing customer's decisions in critical business areas by using conceptual selling techniques and data-based presentations. - Developing assortment, shelving, pricing, and merchandising strategies, based on consumer research that gives us insight into what drives shopper purchase behavior. - Design business plans which will deliver each brand volume and share objectives. - Help customers to develop programs which will build the business for both sides.

- Participate with the business owners in developing and implementing strategic plan to guide the company. - Act as a spokesperson for the company for any external contacts. - Administer the company funds in line with the approved budget and monitor the monthly cash flow of the company. - Control the efficient daily detailed operation of the company. - Developing HR policies and detailed staffing requirements and coordinating the implementation. - Developing Marketing policies and CRM standards and coordinating the implementation. - Mentoring and motivating staff members and measure employee satisfaction. - Evaluate the risks to the company's people, property, finances, image and implement measures to control risks.

- Developing a full-scale reorganization plan for the chain and implement the new setup. - Assembling and coordinating of project staff members. - Facilitating re-branding process of the retail chain and determine main equity blocks to be taken as the base. - Coaching and motivating project team members proactively. - Resource planning and strategy development on main functional management areas. - Determine if external resources will be required for the project implementation and manage appropriate outsourcing and staffing. - Determine project assessment and tracking principles and execute the coordination plan.

- Negotiations with foreign food production companies. - Preparation of sales and marketing research reports for import. - Brand awareness and trade analysis in local and foreign markets. - Representing the company in the international food exhibitions, finding potential foreign business partners (SIAL-Paris, ANUGA-Cologne, Prodexpo-Moscow etc.)